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Cr123a 3v Lithium Battery

Fail

Demand is soft, at -20.4% this quarter, so Cr123a 3v Lithium Battery is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£577K/yr342K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
76%top-5 click share · 10 brands · 49 sellers

Flapen Score

Cr123a 3v Lithium Battery against its category

The dotted line is the Electronics & Photo average. Past it, Cr123a 3v Lithium Battery is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cr123a 3v Lithium Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cr123a 3v Lithium Battery 342K times last year and spent an estimated £577K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 20.1% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £577K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
20.1%
Market size, estimated
£577Ka year
Peak month
November1.4× the quietest month
Top search term
cr123a battery121K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £2.54 to £25.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £8.39 that is £34K to £42K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£2.54–£25.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£42K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Camera & Photo. It carries 13,250 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#170in Camera & Photo
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,250per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cr123a 3v Lithium Battery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£58K£115K£173K£231K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

12%

  • Duracell43%
  • Amazon Basics15%
  • Energizer12%
  • Enegitech7%
  • BEVIGOR6%
  • POWEROWL6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Cr123a 3v Lithium Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cr123a 3v Lithium Battery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cr123a battery121K/yr
  • cr123a49K/yr
  • cr123a 3v lithium battery42K/yr
  • cr12328K/yr
  • cr123 battery20K/yr
  • cr123a batteries12K/yr
  • 123 battery14K/yr
  • cr17345 3v lithium battery14K/yr
  • cr123a lithium battery5K/yr
  • cr173455K/yr

Reviews and returns

What reviews say buyers love and hate about Cr123a 3v Lithium Battery

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Battery Life”
36%of negative reviews mention “Battery Life”
0.5%of orders come back
“Poor battery quality”
A buyer, on “Battery Life”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cr123a 3v Lithium Battery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data