cr123a 3v lithium battery
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Good£577K£577K/yr · 342K searches
Price range
Okay£2.54–£25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad13,249.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cr123a 3v lithium battery is a £577K/yr Amazon United Kingdom market (342K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cr123a 3v lithium battery market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £503K–£671K
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
49
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Duracell43%
- Amazon Basics15%
- Energizer12%
- Enegitech7%
- BEVIGOR6%
- POWEROWL6%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cr123a 3v lithium battery search terms
- cr123a battery121K/yr
- cr123a49K/yr
- cr123a 3v lithium battery42K/yr
- cr12328K/yr
- cr123 battery20K/yr
- cr123a batteries12K/yr
- 123 battery14K/yr
- cr17345 3v lithium battery14K/yr
- cr123a lithium battery5K/yr
- cr173455K/yr
Top cr123a 3v lithium battery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DURACELL CR123 (2 Pack) High Power Lithium Battery 3V (CR123A / CR17345) Long life guarantee For Cameras Flashlights Smoke Detectors & Small Devices 10Year Storage Guarantee - Leak Prevention
Duracell£6.344.7★128,404 rev
Amazon Basics 10-Pack CR123A 3V Lithium Batteries 10-Year Shelf Life
Amazon Basics£9.164.6★3,463 rev
Energizer CR123 Batteries 3V Lithium Battery 2 Pack
Energizer£4.844.7★3,559 rev
Enegitech CR123A 3V Lithium Battery CR17345 123 3 Volt Disposable Battery for Smoke Alarm Motion Sensor Security Alarm Sensor Camera Non-Rechargeable (CR123A 2 Pack)
Enegitech£4.914.5★233 rev
DURACELL CR123 (10 Pack) High Power Lithium Battery 3V (CR123A / CR17345) Long life guarantee For Cameras Flashlights Smoke Detectors Small Devices 10Year Storage Guarantee - Leak Prevention
Duracell£25.674.7★17,237 rev
Newest
by launch date![POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/51T1ETDYhIL.jpg)
POWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device [ Non-Rechargeable ]
POWEROWL£8.1947 rev
![Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys [Not Rechargeable]](https://m.media-amazon.com/images/I/41lXVj23eGL.jpg)
Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys [Not Rechargeable]
Granicell£7.88220 rev
![BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device [ Non-Rechargeable ]](https://m.media-amazon.com/images/I/41n4pxCMxiL.jpg)
BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device [ Non-Rechargeable ]
BEVIGOR£7.392,148 rev
Pana-sonic CR123A Lithium Power Batteries 3V (PACK OF 4)
Generic£8.4223 rev
POWEROWL CR123A 3V Lithium Battery 6 Pcs 123 Batteries (CR123 / CR 123A / CR17345) for Sensors Keyless Locks Photo Flash and Flashlights - (Non-Rechargeable)
POWEROWL£6.42667 rev
Trending
90-day click momentumPOWEROWL - CR123A 3V Lithium Battery 12 PCS 1500mAh High Capacity Lithium Battery for Flashlight Photo flash Security Device [ Non-Rechargeable ]
POWEROWL£8.194.8★
Granicell CR123A Lithium Battery 6-Pack 1500mAh 3V CR123A Batteries Suitable for Flashlights Smoke Alarms Photography Toys [Not Rechargeable]
Granicell£7.884.5★
Pana-sonic CR123A Lithium Power Batteries 3V (PACK OF 4)
Generic£8.424.6★
Energizer CR123 Batteries 3V Lithium Battery 2 Pack
Energizer£4.844.7★
BEVIGOR CR123A 3V Lithium Battery 6 Pack CR123A Batteries High Capacity Lithium 123 Battery for Flashlight and Security Device [ Non-Rechargeable ]
BEVIGOR£7.394.5★
What buyers say about cr123a 3v lithium battery
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality batteries”
“Good price”
“Build quality seems solid too”
“as advertised”
“Reliable, Long-Lasting & Trusted Quality”
“The size is accurate”
“No issues with compatibility”
“found them all to be fully charged”
“More powerful”
“Easy to use”
What buyers complain about
“Poor battery quality”
“Cheap”
“while my rechargeable one now seems to die 10 mins after a supposed full recharge”
“The first battery lasted about a week”
“I WENT THROUGH BLINK FLOODLIGHT FOR REPLACEMENTS BUT DOES NOT FIT”
“its just not cost effective”
“While I would personally prefer more environmentally friendly or recyclable packaging”
“Waste of money”
“The only reasonable checks are the output voltage and their weight, since this should tell if they have a similar amount of a similar material within them”
“doesn't appear to be less bright due to the lower voltage. 3v vs 3.6v on the original battery.”
Top return reasons
Common questions
- Is cr123a 3v lithium battery profitable to sell on Amazon United Kingdom?
- The niche generates £577K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the cr123a 3v lithium battery niche?
- 10 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in cr123a 3v lithium battery?
- Top complaints mined from reviews: Battery Life, Quality-Overall, Charging. The return rate is 0.5%.
- When does demand for cr123a 3v lithium battery peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cr123a 3v lithium battery niche?
- Listings span £2.54–£25.67; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 13,250 reviews — the moat a new listing must climb.