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Cr123a 3v Lithium Battery

Fail

Demand is soft, at -20.4% this quarter, so Cr123a 3v Lithium Battery is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£577K/yr342K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
76%top-5 click share · 10 brands · 49 sellers

Flapen Score

Cr123a 3v Lithium Battery against its category

The dotted line is the Electronics & Photo average. Past it, Cr123a 3v Lithium Battery is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cr123a 3v Lithium Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cr123a 3v Lithium Battery 342K times last year and spent an estimated £577K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £577K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
20.1%
Market size, estimated
£577Ka year
Peak month
November1.4× the quietest month
Top search term
cr123a battery121K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £2.54 to £25.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £8.39 that is £34K to £42K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£2.54–£25.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£42K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Camera & Photo. It carries 13,250 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#170in Camera & Photo
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,250per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cr123a 3v Lithium Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£58K£115K£173K£231K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Duracell43%
  • Amazon Basics15%
  • Energizer12%
  • Enegitech7%
  • BEVIGOR6%
  • POWEROWL6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Cr123a 3v Lithium Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cr123a 3v Lithium Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cr123a battery121K/yr
  • cr123a49K/yr
  • cr123a 3v lithium battery42K/yr
  • cr12328K/yr
  • cr123 battery20K/yr
  • cr123a batteries12K/yr
  • 123 battery14K/yr
  • cr17345 3v lithium battery14K/yr
  • cr123a lithium battery5K/yr
  • cr173455K/yr

Reviews and returns

What reviews say buyers love and hate about Cr123a 3v Lithium Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life36%−0.19

Poor battery quality

Wrong type of battery for my requirements

Terrible batteries

Quality-Overall7%0.00

Cheap

Poor quality

Garbage: pathetic life

Charging6%−0.01

while my rechargeable one now seems to die 10 mins after a supposed full recharge

These aren't rechargeable

This type of battery is non rechargeable

Durability5%−0.02

The first battery lasted about a week

lasted 2 days, awful

Size-Overall5%−0.03

I WENT THROUGH BLINK FLOODLIGHT FOR REPLACEMENTS BUT DOES NOT FIT

Love

Battery Life32%−0.19

Good quality batteries

The batteries work perfectly

Great battery

Value For Money18%+2.65

Good price

very reasonable price

Excellent value

Quality-Overall9%0.00

Build quality seems solid too

Nice Quality

everything points to these being reliable

Advertised Vs Actual Product9%+1.34

as advertised

Work as they should

As described

Durability7%−0.02

Reliable, Long-Lasting & Trusted Quality

everything points to these being reliable

still going strong

Return

0.5% Return rate 54% Fixable by listing

Size-Overall48%▆▆█▆█▄

I WENT THROUGH BLINK FLOODLIGHT FOR REPLACEMENTS BUT DOES NOT FIT

Compatibility-Overall16%██▁▇▆▅
Battery Life8%█▄▁▇▂▇

Poor battery quality

Wrong type of battery for my requirements

Terrible batteries

Functionality-Overall7%▁█▅▃▇▆
Charging5%▅▁▆▇▁█

while my rechargeable one now seems to die 10 mins after a supposed full recharge

These aren't rechargeable

This type of battery is non rechargeable

FAQ

Common Cr123a 3v Lithium Battery questions

Answered from the same tracked data.