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Cr1220 Battery

Fail

Prices span $2.22–$6.67, mostly outside the sweet spot, so Cr1220 Battery is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£97K/yr102K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
81%top-5 click share · 8 brands · 27 sellers

Flapen Score

Cr1220 Battery against its category

The dotted line is the Electronics & Photo average. Past it, Cr1220 Battery is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cr1220 Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cr1220 Battery 102K times last year and spent an estimated £97K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

25.9% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
25.9%
Market size, estimated
£97Ka year
Peak month
December2.7× the quietest month
Top search term
cr1220 battery56K searches a year

02 · Price

A sale here is worth £3.65.

Listings sell for £3.65 on average, from £2.22 to £6.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £3.65 that is £5K to £5K a year per listing.

Average price
£3.65under the $15 to $100 sweet spot
Price range
£2.22–£6.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #461 within Household Batteries, Chargers & Accessories. It carries 1,140 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#461in Household Batteries, Chargers & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,140per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cr1220 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • 5 Plus44%
  • Energizer16%
  • Power Peak15%
  • Duracell11%
  • PoundMax5%
  • ViCep4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Cr1220 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Cr1220 Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cr1220 battery56K/yr
  • cr122026K/yr
  • cr1220 3v lithium battery18K/yr
  • 1220 battery3K/yr

Reviews and returns

What reviews say buyers love and hate about Cr1220 Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life36%−0.15

Old batteries close to expiry date

Only installed 24 hours so cannot comment on battery life

All the batteries in the strip was dead

Durability14%−0.04

Dont waste your money all 3 are completely dead

Charging14%−0.05

Came pretty much discharged

Functionality-Overall14%−0.05

None worked

Ease Of Use7%+0.31

The only criticism I have is they are hard to open which is understandable if you have young children

Love

Value For Money27%+2.15

good value pack

Good value

Good value for money

Battery Life23%−0.15

great battery life

Good batteries

Very good batteries last a long time

Advertised Vs Actual Product21%+1.07

Accurate description

Just as described

Exactly what I needed

Quality-Overall14%+0.99

Good quality

Great product

Great product and everything is in perfect order

Size-Overall5%+0.31

Great fit

fit a new battery

What it fits

Return

0.1% Return rate 55% Fixable by listing

Size-Overall55%▁▅▁▅█▁
Defective Material/Parts9%▁█▁▁▁▁
Battery Life9%▁▁▁█▁▁

Old batteries close to expiry date

Only installed 24 hours so cannot comment on battery life

All the batteries in the strip was dead

Quality-Overall9%▁▁█▁▁▁
Product Condition5%▁▁█▁▁▁

FAQ

Common Cr1220 Battery questions

Answered from the same tracked data.