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Cordless Phones 3 Handsets

Fail

The top 5 brands take 100% of clicks, so Cordless Phones 3 Handsets is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£212K/yr59K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
62%top-5 click share · 5 brands · 70 sellers

Flapen Score

Cordless Phones 3 Handsets against its category

The dotted line is the Electronics & Photo average. Past it, Cordless Phones 3 Handsets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordless Phones 3 Handsets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordless Phones 3 Handsets 59K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
6.3%
Market size, estimated
£212Ka year
Peak month
November2.1× the quietest month
Top search term
cordless phones 3 handsets26K searches a year

02 · Price

A sale here is worth £56.42.

Listings sell for £56.42 on average, from £32.42 to £89.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £56.42 that is £0 to £6K a year per listing.

Average price
£56.42inside the $15 to $100 sweet spot
Price range
£32.42–£89.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #13 within Telephones, VoIP & Accessories. It carries 5,050 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#13in Telephones, VoIP & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,050per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Cordless Phones 3 Handsets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£64K£85K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • BT50%
  • Panasonic31%
  • VTech14%
  • Alcatel4%
  • Amplicomms2%

Demand

Cordless Phones 3 Handsets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cordless Phones 3 Handsets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cordless phones 3 handsets26K/yr
  • house phones cordless 3 pack11K/yr
  • telephones landline cordless set of 36K/yr
  • bt cordless phones 3 handsets5K/yr
  • panasonic phones cordless 3 handsets4K/yr
  • bt phones for home 3 handsets4K/yr
  • landline phones cordless 3 handsets4K/yr

Reviews and returns

What reviews say buyers love and hate about Cordless Phones 3 Handsets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting12%−0.07

the instructions enclosed are pathetic

No instructions in the box

Instructions Difficult To Follow

Quality-Overall9%

Poor quality control

Not very good quality

Don't buy they are rubbish quality

Audio Quality8%−0.05

Poor sound quality

The voices are distorted

hard to hear

Durability5%−0.04

Dont last

Lasted one month before becoming faulty

Returned as stopped working after two days

Audio Volume5%−0.07

Very poor sound volume

Very poor volume control

The volume range is poor

Love

Value For Money15%+1.50

Good price

Worth the money

value for money

Assembly/Installation14%+0.90

to set up

Easy to install

Easy to set up

Quality-Overall12%

Very good, setup easy, good quality, just what I wanted with a good price

Good quality

Good quality, easy to install and use

Advertised Vs Actual Product8%+0.64

As advertised

As expected

Exactly what I wanted

Ease Of Use6%+0.18

the buttons easy to use

EASY TO USE

Easy to hold

Return

4.9% Return rate 10% Fixable by listing

Compatibility-Overall19%▇█▆▆▇▆

returned as not compatible

Not ready for the new digital lines

If you transfer to EE with one of these phones you may be advised by their helpline it's not compatible with their digital service

Functionality-Overall10%▇█▇▇▅█
Audio Volume7%▅▆▆▇█▅

Very poor sound volume

Very poor volume control

The volume range is poor

Size-Overall7%▄▇▇█▇▆
Connectivity-Overall6%█▃▇▅▃▆

FAQ

Common Cordless Phones 3 Handsets questions

Answered from the same tracked data.