Cordless Phones 2 Handsets
FailThe top 5 brands take 99% of clicks, so Cordless Phones 2 Handsets is a Fail.
- Flapen Score
- 41 / 100Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 4441
- Market size
- £215K/yr112K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 64%top-5 click share · 6 brands · 138 sellers
Flapen Score
Cordless Phones 2 Handsets against its category
The dotted line is the Electronics & Photo average. Past it, Cordless Phones 2 Handsets is stronger. Inside it, weaker.
Market
The Cordless Phones 2 Handsets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cordless Phones 2 Handsets 112K times last year and spent an estimated £215K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £215Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- cordless phones 2 handsets52K searches a year
02 · Price
A sale here is worth £36.75.
Listings sell for £36.75 on average, from £21.49 to £62.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £36.75 that is £4K to £9K a year per listing.
- Average price
- £36.75inside the $15 to $100 sweet spot
- Price range
- £21.49–£62.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #18 within Telephones, VoIP & Accessories. It carries 4,109 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #18in Telephones, VoIP & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,109per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cordless Phones 2 Handsets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Twin Handset Pack
- Price
- £29.23
- Rating
- 4.1/5
- Reviews
- 22,553
- Age
- 8y ago
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
Panasonic KX-TGC222EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Twin Handset Pack Black
- Price
- £35.43
- Rating
- 4.3/5
- Reviews
- 7,527
- Age
- 16y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
BT Everyday Cordless Home Phone with Basic Call Blocking Twin Handset Pack (Certified Refurbished)
- Price
- £23.29
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 7y ago
Trending
estimated 90-day click momentumVTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
Panasonic KX-TGD622 Cordless Home Phone with dedicated call block key for easy call block registration and Digital Answering Machine - Black and Silver (Pack of 2)
- Price
- £45.36
- Rating
- 4.4/5
- Reviews
- 2,967
- Age
- 5y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Panasonic KX-TGB612EB Cordless Landline Telephone with Nuisance Call Blocker and Shock Resistant Handsets Twin Pack - Black
- Price
- £30.87
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 5y ago
VTech CS1551 DECT Cordless Phone with Answering Machine and Call Block 2 Handsets Intercom Landline House Phones White Caller ID/Call Waiting Redial Handsfree illuminated Display and Keypad
- Price
- £23.18
- Rating
- 4.1/5
- Reviews
- 1,895
- Age
- 3y ago
Newest
by launch date
BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Twin Handset Pack (Renewed)
- Price
- £24.99
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 11mo ago
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
VTech EA5051 DECT Cordless Phone with Answering Machine Nuisance Call Blocker Volume Booster Easy-to-Read Backlit Display 18 Hours Talk-time Handsfree Speakerphone 2-Handset
- Price
- £31.88
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 11mo ago
VTech ES2051 DECT Cordless Phone with Answering Machine Call Block Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Twin Handset
- Price
- £29.48
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 2y ago
ALCATEL E260 SVoice Duo - DECT Cordless Phone with Answering Machine - Compact Design - Large Backlit Display - Handsfree - Unwanted Call Blocking - 2 Handsets - Black
- Price
- £25.47
- Rating
- 3.9/5
- Reviews
- 885
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
138
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- BT38%
- VTech32%
- Panasonic25%
- Doro2%
- Alcatel2%
- Geemarc1%
- Open — no brand owns it (0%)
Demand
Cordless Phones 2 Handsets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cordless Phones 2 Handsets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cordless phones 2 handsets52K/yr
- house phones cordless 2 pack22K/yr
- telephones landline cordless set of 28K/yr
- landline phones cordless 2 handsets8K/yr
- twin cordless phone8K/yr
- cordless telephones 2 handsets5K/yr
- home phones cordless twin8K/yr
Reviews and returns
What reviews say buyers love and hate about Cordless Phones 2 Handsets
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cordless Phones 2 Handsets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data