Cordless Phones 2 Handsets
FailThe top 5 brands take 99% of clicks, so Cordless Phones 2 Handsets is a Fail.
- Flapen Score
- 41 / 100Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 4441
- Market size
- £215K/yr112K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 64%top-5 click share · 6 brands · 138 sellers
Flapen Score
Cordless Phones 2 Handsets against its category
The dotted line is the Electronics & Photo average. Past it, Cordless Phones 2 Handsets is stronger. Inside it, weaker.
Market
The Cordless Phones 2 Handsets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cordless Phones 2 Handsets 112K times last year and spent an estimated £215K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £215Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- cordless phones 2 handsets52K searches a year
02 · Price
A sale here is worth £36.75.
Listings sell for £36.75 on average, from £21.49 to £62.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £36.75 that is £4K to £9K a year per listing.
- Average price
- £36.75inside the $15 to $100 sweet spot
- Price range
- £21.49–£62.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #18 within Telephones, VoIP & Accessories. It carries 4,109 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #18in Telephones, VoIP & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,109per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cordless Phones 2 Handsets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Twin Handset Pack
- Price
- £29.23
- Rating
- 4.1/5
- Reviews
- 22,553
- Age
- 8y ago
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
Panasonic KX-TGC222EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Twin Handset Pack Black
- Price
- £35.43
- Rating
- 4.3/5
- Reviews
- 7,527
- Age
- 16y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
BT Everyday Cordless Home Phone with Basic Call Blocking Twin Handset Pack (Certified Refurbished)
- Price
- £23.29
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 7y ago
Trending
90-day click momentumVTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
Panasonic KX-TGD622 Cordless Home Phone with dedicated call block key for easy call block registration and Digital Answering Machine - Black and Silver (Pack of 2)
- Price
- £45.36
- Rating
- 4.4/5
- Reviews
- 2,967
- Age
- 5y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Panasonic KX-TGB612EB Cordless Landline Telephone with Nuisance Call Blocker and Shock Resistant Handsets Twin Pack - Black
- Price
- £30.87
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 5y ago
VTech CS1551 DECT Cordless Phone with Answering Machine and Call Block 2 Handsets Intercom Landline House Phones White Caller ID/Call Waiting Redial Handsfree illuminated Display and Keypad
- Price
- £23.18
- Rating
- 4.1/5
- Reviews
- 1,895
- Age
- 3y ago
Newest
by launch date
BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Twin Handset Pack (Renewed)
- Price
- £24.99
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 11mo ago
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago
VTech EA5051 DECT Cordless Phone with Answering Machine Nuisance Call Blocker Volume Booster Easy-to-Read Backlit Display 18 Hours Talk-time Handsfree Speakerphone 2-Handset
- Price
- £31.88
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 11mo ago
VTech ES2051 DECT Cordless Phone with Answering Machine Call Block Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Twin Handset
- Price
- £29.48
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 2y ago
ALCATEL E260 SVoice Duo - DECT Cordless Phone with Answering Machine - Compact Design - Large Backlit Display - Handsfree - Unwanted Call Blocking - 2 Handsets - Black
- Price
- £25.47
- Rating
- 3.9/5
- Reviews
- 885
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
138
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- BT38%
- VTech32%
- Panasonic25%
- Doro2%
- Alcatel2%
- Geemarc1%
- Open — no brand owns it (0%)
Demand
Cordless Phones 2 Handsets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cordless Phones 2 Handsets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cordless phones 2 handsets52K/yr
- house phones cordless 2 pack22K/yr
- telephones landline cordless set of 28K/yr
- landline phones cordless 2 handsets8K/yr
- twin cordless phone8K/yr
- cordless telephones 2 handsets5K/yr
- home phones cordless twin8K/yr
Reviews and returns
What reviews say buyers love and hate about Cordless Phones 2 Handsets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Very poor quality
A reduction in previous quality
instructions are rubbish
Complicated instructions
No Instructions
the display failed
Ringer not working
Dont work
Too quiet
How loud it sounds
The sound is absolutely awful
Poor sound quality
The sound is not clear
Not very clear sound quality
Love
Good price
Value for money
Good value for money
No problem installing and work fine,
Easy install
Easy set up
Easy to use and to install
EASY TO USE
Easy basic operation
Good quality product
Really good quality digital phones
the set did look good
Does the job
As described
Just what I wanted
Return
4.9% Return rate 8% Fixable by listing
the display failed
Ringer not working
Dont work
SOUND TO LOW CANNOT INCREASE
The volume is dreadful
if you are a little deaf it's hard to hear
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cordless Phones 2 Handsets questions
Answered from the same tracked data.