Cordless Phone

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-23.6%

Conversion, latest week

3.7%

Market size, estimated

£1.5Ma year

Peak month

November1.6× the quietest month

Top search term

landline phone173K searches a year

Listings sell for £31.47 on average, from £6.74 to £74.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £31.47 that is £31K to £39K a year per listing.

Average price

£31.47inside the $15 to $100 sweet spot

Price range

£6.74–£74.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£31K–£39K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Telephones, VoIP & Accessories. It carries 6,229 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

2.8%

Average rank

#9in Telephones, VoIP & Accessories

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,229per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months