Cordless Phone
MaybeProducts sell for $31.47 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Cordless Phone is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 4450
- Market size
- £1.5M/yr1.3M searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 48%top-5 click share · 5 brands · 187 sellers
Flapen Score
Cordless Phone against its category
The dotted line is the Electronics & Photo average. Past it, Cordless Phone is stronger. Inside it, weaker.
Market
The Cordless Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cordless Phone 1.3M times last year and spent an estimated £1.5M. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £1.5Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- landline phone173K searches a year
02 · Price
A sale here is worth £31.47.
Listings sell for £31.47 on average, from £6.74 to £74.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £31.47 that is £31K to £39K a year per listing.
- Average price
- £31.47inside the $15 to $100 sweet spot
- Price range
- £6.74–£74.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £31K–£39K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Telephones, VoIP & Accessories. It carries 6,229 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 2.8%
- Average rank
- #9in Telephones, VoIP & Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,229per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Cordless Phone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Single Handset Pack
- Price
- £16.73
- Rating
- 4.1/5
- Reviews
- 22,553
- Age
- 8y ago

BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Twin Handset Pack
- Price
- £29.23
- Rating
- 4.1/5
- Reviews
- 22,553
- Age
- 8y ago

VTech CD1100 Trimstyle Corded Home Phone.No AC Power Required Landline Phone with last number redial key ringer control receiver volume control recall key hearing aid compatible table&wall mountable
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 420
- Age
- 3y ago

Panasonic KX-TGC222EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Twin Handset Pack Black
- Price
- £35.43
- Rating
- 4.3/5
- Reviews
- 7,527
- Age
- 16y ago

Panasonic KX-TGC220EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Black Single Handset Pack
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 4,824
- Age
- 12y ago
Trending
90-day click momentum
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago

VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset
- Price
- £16.67
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago

BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Trio Handset Pack
- Price
- £44.77
- Rating
- 4.1/5
- Reviews
- 2,054
- Age
- 9y ago

BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Single Handset Pack
- Price
- £22.36
- Rating
- 4.1/5
- Reviews
- 2,054
- Age
- 9y ago

BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Twin Handset Pack
- Price
- £29.23
- Rating
- 4.1/5
- Reviews
- 22,553
- Age
- 8y ago
Newest
by launch date
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
- Price
- £23.81
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago

VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset
- Price
- £16.67
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 11mo ago

VTech EA5050 DECT Cordless Phone with Answering Machine Nuisance Call Blocker Volume Booster Easy-to-Read Backlit Display 18 Hours Talk-time Handsfree Speakerphone Single Handset
- Price
- £20.02
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 11mo ago

Motorola E201 Cordless Landline House Phone Home Phone Nuisance Call Blocking Do Not Disturb Button Amber Backlit Display Single Handset Pack
- Price
- £16.73
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 1y ago

Motorola E211 Cordless Landline House Phone Home Phone Answer Machine Nuisance Call Blocking Do Not Disturb Button Amber Backlit Display Single Handset Pack
- Price
- £20.06
- Rating
- 3.8/5
- Reviews
- 170
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
187
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
0%
- BT48%
- VTech25%
- Panasonic20%
- Motorola Voice6%
- Yealink1%
Demand
Cordless Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cordless Phone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- landline phone173K/yr
- telephones landline cordless109K/yr
- landline phones cordless110K/yr
- landline phones78K/yr
- telephone86K/yr
- cordless phone83K/yr
- house phone70K/yr
- home phone60K/yr
- voip phone52K/yr
- house phones cordless54K/yr
Reviews and returns
What reviews say buyers love and hate about Cordless Phone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Not great quality
Cheap so I didn't expect great quality
Volume not very high
Very poor volume control
Volume a bit low
instructions are rubbish
no instructions
That there was no manual with it
Did not work
the display failed
Did not work straight away
Not easy to set up
not set up yet
This is a very complicated set up
Love
Good value for money
Good price
Good value for money
No problem installing and work fine,
Easy to install
Easy set up
Excellent quality product
A very good quality phone
Good quality, easy to install and use
EASY TO USE
Easy to operate
straightforward as you can get
As advertised
Does the job
As described
Return
4.5% Return rate 8% Fixable by listing
Didnt work not compatible
my new system didn't accommodate
but it seemed they were incompatible
Did not work
the display failed
Did not work straight away
Volume not very high
Very poor volume control
Volume a bit low
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cordless Phone questions
Answered from the same tracked data.









