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Cordless Phone

Maybe

Products sell for $31.47 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Cordless Phone is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£1.5M/yr1.3M searches / yr
90-day growth
-23.6%search demand this quarter
Competition
48%top-5 click share · 5 brands · 187 sellers

Flapen Score

Cordless Phone against its category

The dotted line is the Electronics & Photo average. Past it, Cordless Phone is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordless Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordless Phone 1.3M times last year and spent an estimated £1.5M. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
3.7%
Market size, estimated
£1.5Ma year
Peak month
November1.6× the quietest month
Top search term
landline phone173K searches a year

02 · Price

A sale here is worth £31.47.

Listings sell for £31.47 on average, from £6.74 to £74.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £31.47 that is £31K to £39K a year per listing.

Average price
£31.47inside the $15 to $100 sweet spot
Price range
£6.74–£74.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£31K–£39K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Telephones, VoIP & Accessories. It carries 6,229 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#9in Telephones, VoIP & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,229per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cordless Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£77K£154K£231K£308K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

187

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

0%

  • BT48%
  • VTech25%
  • Panasonic20%
  • Motorola Voice6%
  • Yealink1%

Demand

Cordless Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cordless Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • landline phone173K/yr
  • telephones landline cordless109K/yr
  • landline phones cordless110K/yr
  • landline phones78K/yr
  • telephone86K/yr
  • cordless phone83K/yr
  • house phone70K/yr
  • home phone60K/yr
  • voip phone52K/yr
  • house phones cordless54K/yr

Reviews and returns

What reviews say buyers love and hate about Cordless Phone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.06

Poor quality control

Not great quality

Cheap so I didn't expect great quality

Audio Volume8%−0.07

Volume not very high

Very poor volume control

Volume a bit low

Instructions/User Manual/Troubleshooting7%−0.04

instructions are rubbish

no instructions

That there was no manual with it

Functionality-Overall6%−0.09

Did not work

the display failed

Did not work straight away

Assembly/Installation6%+1.07

Not easy to set up

not set up yet

This is a very complicated set up

Love

Value For Money16%+1.20

Good value for money

Good price

Good value for money

Assembly/Installation15%+1.07

No problem installing and work fine,

Easy to install

Easy set up

Quality-Overall10%−0.06

Excellent quality product

A very good quality phone

Good quality, easy to install and use

Ease Of Use8%+0.48

EASY TO USE

Easy to operate

straightforward as you can get

Advertised Vs Actual Product7%+0.58

As advertised

Does the job

As described

Return

4.5% Return rate 8% Fixable by listing

Compatibility-Overall23%▇██▇▆▇

Didnt work not compatible

my new system didn't accommodate

but it seemed they were incompatible

Functionality-Overall13%██▇▇██

Did not work

the display failed

Did not work straight away

Connectivity-Overall12%██▇██▇
Size-Overall6%▆▆▅█▇▇
Audio Volume6%▇▇▇▆█▅

Volume not very high

Very poor volume control

Volume a bit low

FAQ

Common Cordless Phone questions

Answered from the same tracked data.