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Corded Telephone

Fail

Shoppers spend an estimated $53K a year here, so Corded Telephone is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£53K/yr59K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
74%top-5 click share · 10 brands · 122 sellers

Flapen Score

Corded Telephone against its category

The dotted line is the Electronics & Photo average. Past it, Corded Telephone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Corded Telephone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Corded Telephone 59K times last year and spent an estimated £53K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
5.5%
Market size, estimated
£53Ka year
Peak month
November1.8× the quietest month
Top search term
corded phone14K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £6.74 to £29.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.27 that is £2K to £4K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£6.74–£29.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Telephones, VoIP & Accessories. It carries 1,644 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#25in Telephones, VoIP & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,644per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Corded Telephone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

122

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

10%

  • VTech40%
  • BT28%
  • FAYAZ9%
  • Uvital5%
  • Doro4%
  • OrcoW3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Corded Telephone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Corded Telephone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • corded phone14K/yr
  • corded telephone9K/yr
  • corded phones landline6K/yr
  • corded telephone landline5K/yr
  • wall mounted telephone4K/yr
  • analogue phone4K/yr
  • wall phone4K/yr
  • wall mounted phone3K/yr
  • landline phone corded5K/yr
  • corded analogue & dect phones3K/yr

Reviews and returns

What reviews say buyers love and hate about Corded Telephone

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
18%of negative reviews mention “Functionality-Overall”
4.9%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Corded Telephone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data