Corded Telephone
FailShoppers spend only $53K a year here, so Corded Telephone is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £53K/yr59K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 122 sellers
Flapen Score
Corded Telephone against its category
The dotted line is the Electronics & Photo average. Past it, Corded Telephone is stronger. Inside it, weaker.
Market
The Corded Telephone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Corded Telephone 59K times last year and spent an estimated £53K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £53Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- corded phone14K searches a year
02 · Price
A sale here is worth £16.27.
Listings sell for £16.27 on average, from £6.74 to £29.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.27 that is £2K to £4K a year per listing.
- Average price
- £16.27inside the $15 to $100 sweet spot
- Price range
- £6.74–£29.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Telephones, VoIP & Accessories. It carries 1,644 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #25in Telephones, VoIP & Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,644per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Corded Telephone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VTech CD1100 Trimstyle Corded Home Phone.No AC Power Required Landline Phone with last number redial key ringer control receiver volume control recall key hearing aid compatible table&wall mountable
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 420
- Age
- 3y ago
BT Duet 210 Corded Landline House Phone Home Phone 10 Number Memory LED Call Indicator Mute Facility Hearing Aid Compatible
- Price
- £11.65
- Rating
- 4.4/5
- Reviews
- 6,092
- Age
- 14y ago
BT Décor 2600 Corded Landline House Phone Home Phone Advanced Nuisance Call Blocker Call Block Button Handsfree Mute Button
- Price
- £26.46
- Rating
- 4.2/5
- Reviews
- 5,226
- Age
- 11y ago
Wall Mountable or Desktop Corded Telephone Mute Pause Redial Flash for Home Office Hotel Bathroom White
- Price
- £7.92
- Rating
- 3.7/5
- Reviews
- 203
- Age
- 2y ago
BT Big Button 200 Corded Landline House Phone Home Phone Elderley Friendly Big Buttons Hearing Aid Compatible Amplified Speech Handsfree
- Price
- £24.86
- Rating
- 4.5/5
- Reviews
- 3,490
- Age
- 16y ago
Trending
90-day click momentum
Cocoarm Corded Wall Mount Phone No Battery Required Landline for Home Office Hotel UK Telephone Line White Color
- Price
- £10.93
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
BT Décor 2600 Corded Landline House Phone Home Phone Advanced Nuisance Call Blocker Call Block Button Handsfree Mute Button
- Price
- £26.46
- Rating
- 4.2/5
- Reviews
- 5,226
- Age
- 11y ago
Geemarc Marbella - Gondola Style Corded Landline Telephone with Large Buttons Mute Function and Visual Ring Indicator - Wall Mountable - UK Version - Silver
- Price
- £10.94
- Rating
- 4.2/5
- Reviews
- 5,319
- Age
- 20y ago
Vtech SA3100 Corded Senior Phone for Elderly with High-Contrast Large Buttons Multilingual Talking Digits Visual Ringer Speed Dial Speakerphone No AC Power Earpiece and Speakerphone Volume Control
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 11mo ago
OrcoW Corded House Phones Landline Wall/Desk Mountable Dial Pad on Base Last Number Redial Pause Flash Black
- Price
- £9.08
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 2y ago
Newest
by launch dateVtech SA3100 Corded Senior Phone for Elderly with High-Contrast Large Buttons Multilingual Talking Digits Visual Ringer Speed Dial Speakerphone No AC Power Earpiece and Speakerphone Volume Control
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 11mo ago
Cocoarm Corded Wall Mount Phone No Battery Required Landline for Home Office Hotel UK Telephone Line White Color
- Price
- £10.93
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Corded House Phones Landline Wall Mountable Or Desk Landline Telephone Dial Pad on Base unit Home Phone Landline Phones Last Number Redial Pause Flash for Office Hotel Home Bathroom -Black
- Price
- £8.61
- Rating
- 3.7/5
- Reviews
- 74
- Age
- 1y ago
Wall Mountable or Desktop Corded Telephone Mute Pause Redial Flash for Home Office Hotel Bathroom White
- Price
- £7.92
- Rating
- 3.7/5
- Reviews
- 203
- Age
- 2y ago
OrcoW Corded House Phones Landline Wall/Desk Mountable Dial Pad on Base Last Number Redial Pause Flash Black
- Price
- £9.08
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
122
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- VTech40%
- BT28%
- FAYAZ9%
- Uvital5%
- Doro4%
- OrcoW3%
- Open — no brand owns it (4 brands, 10%)
Demand
Corded Telephone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Corded Telephone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- corded phone14K/yr
- corded telephone9K/yr
- corded phones landline6K/yr
- corded telephone landline5K/yr
- wall mounted telephone4K/yr
- analogue phone4K/yr
- wall phone4K/yr
- wall mounted phone3K/yr
- landline phone corded5K/yr
- corded analogue & dect phones3K/yr
Reviews and returns
What reviews say buyers love and hate about Corded Telephone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
It didn't work
Doesn't work at all
Not great quality
Looks cheaply made
Yet again another item on Amazon without any quality control
the installations instructions could be a lot better
Hopeless instructions
no idiot proof instructions
Does not connect to Virgin as advised - needs adaptor
Not suitable for broadband /wifi connection
Phone Lead connection cuts out / have to disconnect
Ring tone not that loud at its loudest
loud also
The ring is really loud - Ive never heard one as loud as this
Love
Good value
Worth the money
Value for money
Ease of Use
easy to use phone plus answering machine
straightforward as you can get
does what it's supposed to do
It did the job
It works exactly as advertised
A very good quality phone
Great price and excellent quality
Good quality construction/build
big buttons and simple to preset
She finds the functions easy to use & the buttons are nice & big
The menu is easy to use with almost all of the facilities simple and intuitive to access and use
Return
4.9% Return rate 8% Fixable by listing
Doesn't work
It didn't work
Doesn't work at all
Does not connect to Virgin as advised - needs adaptor
Not suitable for broadband /wifi connection
Phone Lead connection cuts out / have to disconnect
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Corded Telephone questions
Answered from the same tracked data.