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Controller Stand

Fail

Demand is soft, at -21.9% this quarter, so Controller Stand is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£86K/yr376K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
46%top-5 click share · 16 brands · 50 sellers

Flapen Score

Controller Stand against its category

The dotted line is the Electronics & Photo average. Past it, Controller Stand is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Controller Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Controller Stand 376K times last year and spent an estimated £86K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.4%
Market size, estimated
£86Ka year
Peak month
December4.4× the quietest month
Top search term
controller holder165K searches a year

02 · Price

A sale here is worth £16.48.

Listings sell for £16.48 on average, from £5.74 to £34.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.48 that is £2K to £4K a year per listing.

Average price
£16.48inside the $15 to $100 sweet spot
Price range
£5.74–£34.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #62 within Headphones, Earphones & Accessories. It carries 724 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#62in Headphones, Earphones & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Controller Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

22%

  • KDD45%
  • Yhinxuen10%
  • EURPMASK Choose the color of europe9%
  • OneCut7%
  • AHANDMAKER4%
  • Bricok4%

Demand

Controller Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Holiday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Controller Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • controller holder165K/yr
  • controller stand57K/yr
  • xbox controller stand42K/yr
  • xbox controller holder45K/yr
  • game controller holder14K/yr
  • headset and controller stand13K/yr
  • headphone and controller stand9K/yr
  • controller and headset stand7K/yr
  • gaming stand8K/yr
  • gaming controller holder7K/yr

Reviews and returns

What reviews say buyers love and hate about Controller Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation13%+0.17

Feels cheap when assembling

With very light pressure after assembly. because the thing was bending more than a rainbow

base broke in half trying to assemble

Charging13%−0.14

within a week then wireless charging pad stopped working on both

Doesnt charge my phone

however the magnetic charger for your phone is very slow

Strength8%−0.01

it will fall

The product itself is a bit flimsy

not extremely solid

Ease Of Use7%+0.18

Impossible to use

It is no easy trick that

not so easy

Quality-Overall6%+1.15

Feels cheap when assembling

really cheap and fell off the wall within the first hour of putting up, I recommend using screws to keep it on the wall

product quality is poor

Love

Quality-Overall18%+1.15

Amazing quality

About £35 is reasonable value for money for the quality

Very well made

Assembly/Installation14%+0.17

Easy assembly

Assembly is straightforward

Simple to assemble

Design-Overall9%+0.38

What really makes it appealing is the design

Great space saving design

Thank you for craftsmanship

Strength8%−0.01

- The holder is pretty sturdy and robust and clamps easily onto the desk

The structural stability is outstanding

sturdy

Value For Money7%+0.53

Good value for the price

Worth it

Good value for money

Return

1.2% Return rate 33% Fixable by listing

Size-Overall22%▇▅█▅██

All hooks provided dont fit peg board

It does not fit well

Its also not very large

Defective Material/Parts10%▁▄▂█▂▂

no screws and half the parts missing box badly battered

Charging8%▁█▁▅▇▁

within a week then wireless charging pad stopped working on both

Doesnt charge my phone

however the magnetic charger for your phone is very slow

Functionality-Overall7%█▁▁▃▄▃
Socket/Port/Plug7%▁▅█▄▁▁

FAQ

Common Controller Stand questions

Answered from the same tracked data.