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Clip on Earphones

Fail

Demand is soft, at -4.5% this quarter, so Clip on Earphones is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£157K/yr216K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
52%top-5 click share · 17 brands · 48 sellers

Flapen Score

Clip on Earphones against its category

The dotted line is the Electronics & Photo average. Past it, Clip on Earphones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clip on Earphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clip on Earphones 216K times last year and spent an estimated £157K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
£157Ka year
Top search term
clip on earbuds54K searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £7.37 to £132.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.80 that is £0 to £3K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£7.37–£132.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #272 within Headphones, Earphones & Accessories. It carries 8,124 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#272in Headphones, Earphones & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,124per listing
Listings tracked
29

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
21 months

Products

Top Clip on Earphones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

48

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 89%

Open market

24%

  • soundcore27%
  • Kinglucky18%
  • TOZO13%
  • UGREEN10%
  • OHAYO5%
  • PHILIPS4%

Demand

Clip on Earphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Clip on Earphones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clip on earbuds54K/yr
  • open earbuds24K/yr
  • clip on earphones36K/yr
  • clip earbuds18K/yr
  • open ear buds17K/yr
  • clip on ear buds10K/yr
  • ear clips earbuds6K/yr
  • clip on headphones8K/yr
  • clip on headphones wireless9K/yr
  • clip headphones5K/yr

Reviews and returns

What reviews say buyers love and hate about Clip on Earphones

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Audio Quality”
7%of negative reviews mention “Durability”
3.4%of orders come back
“Broken”
A buyer, on “Durability”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clip on Earphones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data