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Clip on Earphones

Fail

Demand is soft, at -4.5% this quarter, so Clip on Earphones is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£157K/yr216K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
52%top-5 click share · 17 brands · 48 sellers

Flapen Score

Clip on Earphones against its category

The dotted line is the Electronics & Photo average. Past it, Clip on Earphones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clip on Earphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clip on Earphones 216K times last year and spent an estimated £157K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
£157Ka year
Top search term
clip on earbuds54K searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £7.37 to £132.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.80 that is £0 to £3K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£7.37–£132.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #272 within Headphones, Earphones & Accessories. It carries 8,124 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#272in Headphones, Earphones & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,124per listing
Listings tracked
29

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
21 months

Products

Top Clip on Earphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

48

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

24%

  • soundcore27%
  • Kinglucky18%
  • TOZO13%
  • UGREEN10%
  • OHAYO5%
  • PHILIPS4%

Demand

Clip on Earphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Clip on Earphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clip on earbuds54K/yr
  • open earbuds24K/yr
  • clip on earphones36K/yr
  • clip earbuds18K/yr
  • open ear buds17K/yr
  • clip on ear buds10K/yr
  • ear clips earbuds6K/yr
  • clip on headphones8K/yr
  • clip on headphones wireless9K/yr
  • clip headphones5K/yr

Reviews and returns

What reviews say buyers love and hate about Clip on Earphones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability7%−0.13

Broken

Both pairs I bought broke in the same way

Failed after a month

Charging6%−0.11

then it completely stopped charging

Dont seem to charge up

One won't charge

Audio Quality6%+1.09

Poor quality sound

The sound is not strong that I expected

sound is very tinny

Size-Overall5%−0.05

Terrible fit

They are small

feel alittle big

Connectivity-Overall5%−0.08

Connectivity bad

they randomly disconnect

Poor Connection that kept dropping out randomly

Love

Audio Quality21%+1.09

Awesome sound quality

Clear sound

sound are decent

Quality-Overall12%+0.74

Good quality

The build quality is excellent

Build quality is great as well I have no doubts theyll last for years

Comfort-Overall11%+0.97

They're really comfortable

Most comfortable earphones

Very comfy earbuds & great sound

Value For Money9%+0.42

Excellent value

Reasonable price

Brilliant for the money

Ease Of Use5%+0.58

Comfortable to wear

theyre so comfortable

Easy and comfortable

Return

3.4% Return rate 23% Fixable by listing

Size-Overall19%▅▆▇██▇

Terrible fit

They are small

feel alittle big

Audio Quality18%█▆▇▆▅▆

Poor quality sound

The sound is not strong that I expected

sound is very tinny

Connectivity-Overall9%▅█▇█▆█

Connectivity bad

they randomly disconnect

Poor Connection that kept dropping out randomly

Functionality-Overall9%▅▇█▆▇▇

Did not work

Stopped working

Do not work properly

Comfort-Overall8%█▆▇▆▆▆

FAQ

Common Clip on Earphones questions

Answered from the same tracked data.