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Christmas Dvd

Fail

The top 5 products take 100% of clicks, so Christmas Dvd is a Fail.

Flapen Score
19
19 / 100
Ranks 1,484 of 1,488 Electronics & Photo niches · −25 vs the category median of 44
Market size
£10K/yr114K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 73 sellers

Flapen Score

Christmas Dvd against its category

The dotted line is the Electronics & Photo average. Past it, Christmas Dvd is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Dvd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Dvd 114K times last year and spent an estimated £10K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
2.3%
Market size, estimated
£10Ka year
Peak month
December78.0× the quietest month
Top search term
christmas dvd28K searches a year

02 · Price

A sale here is worth £3.80.

Listings sell for £3.80 on average, from £3.18 to £4.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £3.80 that is £380 to £950 a year per listing.

Average price
£3.80under the $15 to $100 sweet spot
Price range
£3.18–£4.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£380–£950
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Home Cinema, TV & Video. It carries 4,927 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#665in Home Cinema, TV & Video
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,927per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 175 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
175 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • UNIVERSAL50%
  • 20TH CENTURY STUDIOS24%
  • Sony Pictures17%
  • Sony9%

Demand

Christmas Dvd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 78.0×

Search terms

Top Christmas Dvd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas dvd28K/yr
  • christmas dvds movies25K/yr
  • christmas dvds19K/yr
  • the grinch dvd14K/yr
  • christmas movies dvd11K/yr
  • grinch dvd6K/yr
  • christmas films on dvd12K/yr

FAQ

Common Christmas Dvd questions

Answered from the same tracked data.