Cheap Airpods
FailThe top 5 brands take 100% of clicks, so Cheap Airpods is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £15.6M/yr6.5M searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 51 sellers
Flapen Score
Cheap Airpods against its category
The dotted line is the Electronics & Photo average. Past it, Cheap Airpods is stronger. Inside it, weaker.
Market
The Cheap Airpods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheap Airpods 6.5M times last year and spent an estimated £15.6M. All 5 brands take every click. Demand peaks in Jun–Jul–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15.6M a year.
- Searches, last 12 months
- 6.5M
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £15.6Ma year
- Peak month
- November2.5× the quietest month
- Top search term
- airpods4.1M searches a year
02 · Price
A sale here is worth £63.55.
Listings sell for £63.55 on average, from £9.51 to £164.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At £63.55 that is £1.3M to £1.6M a year per listing.
- Average price
- £63.55inside the $15 to $100 sweet spot
- Price range
- £9.51–£164.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £1.3M–£1.6M
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #17 within Headphones, Earphones & Accessories. It carries 19,502 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 4.6%
- Average rank
- #17in Headphones, Earphones & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 19,502per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cheap Airpods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone
- Price
- £83.88
- Rating
- 4.6/5
- Reviews
- 14,066
- Age
- 1y ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- £164.88
- Rating
- 4.5/5
- Reviews
- 9,233
- Age
- 10mo ago
Apple AirPods 4 with Active Noise Cancellation Wireless Earbuds Bluetooth Headphones Adaptive Audio Transparency Mode Personalised Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
- Price
- £119.20
- Rating
- 4.6/5
- Reviews
- 12,645
- Age
- 1y ago
Apple AirPods (2nd Generation) White (Renewed)
- Price
- £72.97
- Rating
- 3.7/5
- Reviews
- 1,054
- Age
- 6y ago
Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Noise Cancelling Mic 48H Playtime HiFi Stereo Bluetooth Earphones IPX8 Waterproof Touch Control True Wireless Headphones for iPhone/Android/IOS
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 6,171
- Age
- 1y ago
Trending
estimated 90-day click momentum
Apple AirPods 4 (Renewed)
- Price
- £81.31
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago
Wireless Earbuds Bluetooth 5.4 Headphones in Ear with 4 ENC Noise Cancelling Mic Bluetooth Earbuds 40Hrs Playtime HiFi Stereo Deep Bass Wireless Earphones IP7 Waterproof USB-C Fast Charge White
- Price
- £16.43
- Rating
- 4.3/5
- Reviews
- 19,463
- Age
- 3y ago
iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 10mo ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- £164.88
- Rating
- 4.5/5
- Reviews
- 9,233
- Age
- 10mo ago
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
Newest
by launch dateiLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 10mo ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- £164.88
- Rating
- 4.5/5
- Reviews
- 9,233
- Age
- 10mo ago
Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Noise Cancelling Mic 48H Playtime HiFi Stereo Bluetooth Earphones IPX8 Waterproof Touch Control True Wireless Headphones for iPhone/Android/IOS
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 6,171
- Age
- 1y ago
Apple AirPods 4 (Renewed)
- Price
- £81.31
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalised Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 24 Hours of Battery Life Effortless Setup for iPhone
- Price
- £83.88
- Rating
- 4.6/5
- Reviews
- 14,066
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Apple84%
- YHFvesv7%
- soundcore3%
- iLove3%
- Jxrev3%
Demand
Cheap Airpods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Cheap Airpods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- airpods4.1M/yr
- apple airpods982K/yr
- air pods429K/yr
- ear pods209K/yr
- apple earpods172K/yr
- airpod150K/yr
- apple air pods68K/yr
- apple earbuds63K/yr
- ipods54K/yr
- air pods434K/yr
Reviews and returns
What reviews say buyers love and hate about Cheap Airpods
We read the reviews and the return reasons for every product selling here.
“constantly disconnects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheap Airpods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data