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Charging Plug

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -1.0% this quarter, so Charging Plug is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 1,488 Electronics & Photo niches · +18 vs the category median of 44
Market size
£931K/yr1.2M searches / yr
90-day growth
-1.0%search demand this quarter
Competition
44%top-5 click share · 18 brands · 41 sellers

Flapen Score

Charging Plug against its category

The dotted line is the Electronics & Photo average. Past it, Charging Plug is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charging Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charging Plug 1.2M times last year and spent an estimated £931K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
8.4%
Market size, estimated
£931Ka year
Peak month
May2.5× the quietest month
Top search term
charger plug136K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £5.50 to £26.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £9.16 that is £27K to £37K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£5.50–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£27K–£37K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #63 within Power Accessories. It carries 3,160 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#63in Power Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,160per listing
Listings tracked
47

04 · Newcomers

Amazon counts 15 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
15Amazon's first-year sales bar
Average brand age
28 months

Products

Top Charging Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

41

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

44%

Top 20: 76%

Open market

35%

  • Suiwel12%
  • TEYASI12%
  • Aioneus11%
  • Rekavin11%
  • Saqykan10%
  • Bediaca9%

Demand

Charging Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Charging Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charger plug136K/yr
  • usb charger plug175K/yr
  • fast charging plug97K/yr
  • charging plug100K/yr
  • phone charger plug87K/yr
  • usb fast charger plug uk51K/yr
  • fast charge plug37K/yr
  • multi charger plug25K/yr
  • usb plug uk fast charger56K/yr
  • mobile phone mains chargers31K/yr

Reviews and returns

What reviews say buyers love and hate about Charging Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.10

Does not charge

No charge

Not Fast Charger

Durability13%−0.12

Doesn't last

Broke within a week

Breaks easily

Socket/Port/Plug8%0.00

Port not working

Broken socket

Does not fit in a socket

Heating7%−0.06

Gets hot

Over heats quickly

Too hot to handle

Quality-Overall7%+1.23

Bad quality

Expensive for the quality

Defective low quality

Love

Charging33%−0.10

Charges good

Fast Charge

Charges Fast

Quality-Overall16%+1.23

Decent quality

The build quality is excellent

Solid quality

Advertised Vs Actual Product15%+1.73

Exactly what I expected

Exactly as pictured & described

As Advertised

Value For Money11%+1.06

Excellent value

Excellent Value

Fair price

Socket/Port/Plug9%0.00

Dual ports are useful

Nice neat power plug

Great socket

Return

0.7% Return rate 8% Fixable by listing

Charging42%▇███▇█

Does not charge

No charge

Not Fast Charger

Socket/Port/Plug13%█▇▇▇█▇

Port not working

Broken socket

Does not fit in a socket

Functionality-Overall11%█▇▇▇██

Didn't work

It never worked

Does not work properly

Compatibility-Overall6%▇▆█▆▇▆
Defective Material/Parts5%█▆▇▇▆▇

FAQ

Common Charging Plug questions

Answered from the same tracked data.