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cbd vape liquid

Skip it

A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 15Conversion 9Competition 56Returns 99Price range 47Avg price 48Brand share 63Review moat 88Quality gap 91

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great245.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.77

avg listing price — sweet spot $15–$100

Price range

Okay£3.01–£25.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£6K

£6K/yr · 66K searches

According to Flapen's Amazon United Kingdom niche tracking, cbd vape liquid is a £6K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cbd vape liquid market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£3K–£6K
units × avg price
Conversion rate
0.7%
Avg BSR
#878
Page quality
0%
Prime
84%
Sponsored
12%
Out of stock
6.7%
Avg brand age
32 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

70

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

27%

  • Just Juice Superior E-Liquids18%
  • NECTAR18%
  • CBDFX14%
  • TRIP CBD9%
  • Generic8%
  • StrongCBD6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top cbd vape liquid search terms

  • cbd vape juice19K/yr
  • cbd vape liquid19K/yr
  • cbd vape oil13K/yr
  • cbd e liquid4K/yr
  • cbd oil vape3K/yr
  • cbd liquid3K/yr
  • cbd eliquid2K/yr
  • cannabis vape liquid1K/yr
  • weed vape liquid683/yr
All search terms

Top cbd vape liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£27810%£55615%£83520%£1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cbd vape liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality21%

“it helps me get to sleep”

Quality-Overall13%

“Decent item”

Taste-Overall12%

“I took several drops. probably half of the pipette - it has a very delicate orange taste”

Value For Money12%

“Good price”

Soothing Effect6%

“very calming”

Stress/Anxiety6%

“I really hope it'll help with my anxiety issues”

Advertised Vs Actual Product4%

“As advertised”

Strength2%

“Its definitely strong”

Efficiency2%

“Works well”

Dosage2%

“2-3 drops does the trick”

What buyers complain about

Functionality-Overall25%

“Not effective”

Taste-Overall12%

“Taste is horrible”

Value For Money11%

“Waste of money”

Sleep Quality11%

“literally found it hard to get to sleep”

Quality-Overall5%

“Poor quality”

Ease Of Use4%

“bottle almost impossible to open”

Side Effects4%

“the only noticeable outcome was a tingle on my tongue”

Stress/Anxiety2%

“it didn't do much to relieve my anxiety”

Dosage2%

“Considering the dosage is supposed to be half a dropper this made it impossible to use”

Size-Overall2%

“Very small”

Top return reasons

Leak-Proof33%
Functionality-Overall23%
Quality-Overall10%
Charging10%
Value For Money8%
Advertised Vs Actual Product3%
Heating3%
Durability2%
Defective Material/Parts2%
Thickness2%

Common questions

Is cbd vape liquid profitable to sell on Amazon United Kingdom?
The niche generates £6K/yr across 25 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (46/100).
How competitive is the cbd vape liquid niche?
14 brands and 70 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in cbd vape liquid?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.3%.
When does demand for cbd vape liquid peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cbd vape liquid niche?
Listings span £3.01–£25.53; the average listing price is £11.77 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.