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cbd vape

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 15Conversion 8Competition 31Returns 97Price range 47Avg price 68Brand share 57Review moat 89Quality gap 92

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great219.41

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.20

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.12–£25.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£19K

£19K/yr · 201K searches

According to Flapen's Amazon United Kingdom niche tracking, cbd vape is a £19K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cbd vape market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£11K–£14K
units × avg price
Conversion rate
0.7%
Avg BSR
#588
Page quality
0%
Prime
94%
Sponsored
0%
Out of stock
15.9%
Avg brand age
36 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

55

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • NECTAR35%
  • CBDFX14%
  • StrongCBD9%
  • 5GVAPE6%
  • Honey Stick6%
  • Survival Boyz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×

Top cbd vape search terms

  • cbd vape101K/yr
  • cbd vape juice19K/yr
  • cbd vape liquid19K/yr
  • cbd vapes14K/yr
  • thc vape15K/yr
  • cbd vape oil13K/yr
  • cbd e liquid4K/yr
  • thc vapes3K/yr
  • cbd oil vape3K/yr
  • cbd liquid3K/yr
All search terms

Top cbd vape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£6K40%£7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about cbd vape

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Worth every penny”

Quality-Overall14%

“It also feels well made, not cheap”

Taste-Overall9%

“Tastes fine, oily obviously”

Efficiency9%

“Works well”

Stress/Anxiety6%

“I really hope it'll help with my anxiety issues”

Battery Life6%

“No issue with battery life”

Advertised Vs Actual Product5%

“it does what it requires”

Sleep Quality5%

“I also sleep better”

Soothing Effect3%

“very calming”

Flavor2%

“Lovely flavour”

What buyers complain about

Functionality-Overall14%

“It didnt work”

Charging9%

“this too refused to take a charge”

Durability7%

“poor shelf life”

Battery Life7%

“Battery life is terrible”

Advertised Vs Actual Product6%

“Falsely advertised”

Dosage5%

“so hard to be sure how many drops you are getting unless you are looking at your reflection whilst doing so”

Leak-Proof5%

“It leaked through the side of the button as I filled up the top pod”

Quality-Overall5%

“Bad quality”

Sleep Quality4%

“literally found it hard to get to sleep”

Ease Of Use4%

“however im unable to open it”

Top return reasons

Charging28%
Functionality-Overall24%
Leak-Proof12%
Durability5%
Defective Material/Parts5%
Battery Life5%
Quality-Overall4%
Heating4%
Size-Overall3%
Compatibility-Overall2%

Common questions

Is cbd vape profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 17 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).
How competitive is the cbd vape niche?
13 brands and 55 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in cbd vape?
Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 0.7%.
When does demand for cbd vape peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the cbd vape niche?
Listings span £3.12–£25.53; the average listing price is £14.20 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.