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Cat Phone

Fail

Shoppers spend only $0 a year here, so Cat Phone is a Fail.

Flapen Score
30
30 / 100
Ranks 1,418 of 1,488 Electronics & Photo niches · −14 vs the category median of 44
Market size
£0/yr15K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 44 sellers

Flapen Score

Cat Phone against its category

The dotted line is the Electronics & Photo average. Past it, Cat Phone is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Phone 15K times last year and spent an estimated £0. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October3.3× the quietest month
Top search term
cat s22 flip5K searches a year

02 · Price

A sale here is worth £73.56.

Listings sell for £73.56 on average, from £19.20 to £161.26. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £73.56 that is £0 to £7K a year per listing.

Average price
£73.56inside the $15 to $100 sweet spot
Price range
£19.20–£161.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,569 within Mobile Phones & Smartphones. It carries 556 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#3,569in Mobile Phones & Smartphones
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Unifone67%
  • Nokia14%
  • JCB7%
  • Nakedcellphone7%
  • Doro4%

Demand

Cat Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Cat Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat s22 flip5K/yr
  • cat s227K/yr
  • cat flip phone2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Phone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.24

BE AWARE - NO CHARGER

No longer charges

Needs charging frequently

Quality-Overall12%+0.04

Call quality is terrible

Awful quality one broke in less than 6 months. refund provided

Not quality

Connectivity-Overall12%−0.34

no good for the O2 Network

Did not connect to 4G network at all

it failed to detect the BT router

Ease Of Use9%+2.31

Not easy to use

Makes it actually very difficult for seniors to use easily

Compatibility-Overall8%+0.28

does not work with the Volvo

did not work with Vodafone or EE

network wasnt compatible with this phone

Love

Ease Of Use33%+2.31

Easy to use

Very handy

Easy to work for an elderly person

Quality-Overall10%+0.04

Good quality

this one is certainly better than average

Good product

Touch/Button Controls9%+0.85

Has a handy emergency button on the back that you can set up to call someone in an emergency

Works perfectly buttons are wonderfully large

buttons have a nice touch/feel

Advertised Vs Actual Product6%+0.27

Thankyou just as advertised and prompt delivery

In theory exactly what he needed

Value For Money4%+0.14

This phone is worth having

excellent good price

Return

5.3% Return rate 12% Fixable by listing

Functionality-Overall15%▅▅█▇▆▄

After 4 weeks this is not working how do I return

Not fit for purpose of sending text messages

Charging12%█▆▂▅▄▇

BE AWARE - NO CHARGER

No longer charges

Needs charging frequently

Sim Card/Tray Issues9%▅█▆▄▇▁

But stopped working after 24 hours not recognizing the SIM

Connectivity-Overall9%▄▃▅▂█▃

no good for the O2 Network

Did not connect to 4G network at all

it failed to detect the BT router

Compatibility-Overall6%▃▇▄▃██

does not work with the Volvo

did not work with Vodafone or EE

network wasnt compatible with this phone

FAQ

Common Cat Phone questions

Answered from the same tracked data.