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Cat Cam

Fail

The top 5 products take 100% of clicks, so Cat Cam is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£52K/yr44K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 24 sellers

Flapen Score

Cat Cam against its category

The dotted line is the Electronics & Photo average. Past it, Cat Cam is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cam 44K times last year and spent an estimated £52K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
7.0%
Market size, estimated
£52Ka year
Peak month
March19.9× the quietest month
Top search term
cat cam14K searches a year

02 · Price

A sale here is worth £16.90.

Listings sell for £16.90 on average, from £11.07 to £27.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.90 that is £4K to £8K a year per listing.

Average price
£16.90inside the $15 to $100 sweet spot
Price range
£11.07–£27.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #9 within Camera & Photo. It carries 35,435 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#9in Camera & Photo
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
35,435per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Cam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • blurams81%
  • Tapo12%
  • Cinnado7%

Demand

Cat Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 19.9×

Search terms

Top Cat Cam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat cam14K/yr
  • blurams pet camera7K/yr
  • cat camera for home with app8K/yr
  • blurams5K/yr
  • puppy camera with app for iphone5K/yr
  • blurams camera3K/yr
  • pet camera with speaker2K/yr
  • blurams security camera209/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall19%−0.19

it loses connection

Connection problem

Frequent connection issues

Functionality-Overall14%−0.14

Works fine till its actually needed

Doesnt work

Never worked

Durability10%−0.11

This has stopped working

Stops working after a few months

Doesnt work after a couple of months

Assembly/Installation9%+0.04

Difficult to set up

Unable to set up

Asked my son who also found it hard to install

Software/Application8%−0.04

tried to sign up for the app constantly getting errors

Now I can't open the app

The app is ghastly

Love

Camera Quality22%+1.21

Great Little Camera

Excellent camera

Good camera and easy to setup

Value For Money19%+1.38

Excellent value

Good for the price

Good value for price

Quality-Overall15%+0.87

Good quality and easy to set up

Really good quality, great coverage

Amazing quality

Assembly/Installation9%+0.04

Easy set up

Easy to install

easy to install

Ease Of Use5%+0.42

Easy to use

easy to get in touch with

it was easy enough to do

Return

2.7% Return rate 5% Fixable by listing

Connectivity-Overall37%█▇█▇██

it loses connection

Connection problem

Frequent connection issues

Functionality-Overall14%▆██▆▇▇

Works fine till its actually needed

Doesnt work

Never worked

Compatibility-Overall10%▇▆█▇▅▇

App doesnt work in the uk

This product is not compatible with 5 g network why sell it at 2.5 g network

Doesn't work with Google Home

Camera Quality4%█▆▄▅▆▄

First camera didnt work at all

Camera always glitches when your out

Do not buy this camera

Quality-Overall4%█▇▆▆▆▄

Terrible quality

Poor reliability

Piece of rubbish

FAQ

Common Cat Cam questions

Answered from the same tracked data.