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36

cat cam

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 40Conversion 75Competition 0Returns 58Price range 76Avg price 80Brand share 0Review moat 8Quality gap 65

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Price range

Great£11.07–£27.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Market size

Bad£52K

£52K/yr · 44K searches

Review moat

Bad35,434.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cat cam is a £52K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cat cam market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
£51K–£68K
units × avg price
Conversion rate
7.0%
Avg BSR
#9
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.9%
Avg brand age
23 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • blurams81%
  • Tapo12%
  • Cinnado7%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +11.9% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 19.9×

Top cat cam search terms

  • cat cam14K/yr
  • blurams pet camera7K/yr
  • cat camera for home with app8K/yr
  • blurams5K/yr
  • puppy camera with app for iphone5K/yr
  • blurams camera3K/yr
  • pet camera with speaker2K/yr
  • blurams security camera209/yr
All search terms

Top cat cam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£10K40%£21K60%£31K80%£42K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about cat cam

What buyers praise and complain about, mined from review topics.

What buyers love

Camera Quality22%

“Great Little Camera”

Value For Money19%

“Excellent value”

Quality-Overall15%

“Good quality and easy to set up”

Assembly/Installation9%

“Easy set up”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Image/Picture Clarity3%

“Brilliant picture”

Night Vision3%

“The color night vision is impressive too”

Software/Application3%

“easy app to use”

Connectivity-Overall2%

“Easy to connect”

What buyers complain about

Connectivity-Overall19%

“it loses connection”

Functionality-Overall14%

“Works fine till its actually needed”

Durability10%

“This has stopped working”

Assembly/Installation9%

“Difficult to set up”

Software/Application8%

“tried to sign up for the app constantly getting errors”

Quality-Overall5%

“Terrible quality”

Compatibility-Overall4%

“App doesnt work in the uk”

Camera Quality4%

“First camera didnt work at all”

Advertised Vs Actual Product3%

“False advertising”

Night Vision3%

“Night mode isn't great”

Top return reasons

Connectivity-Overall37%
Functionality-Overall14%
Compatibility-Overall10%
Camera Quality4%
Quality-Overall4%
Software/Application3%
Defective Material/Parts3%
Assembly/Installation3%
Size-Overall2%
Advertised Vs Actual Product2%

Common questions

Is cat cam profitable to sell on Amazon United Kingdom?
The niche generates £52K/yr across 5 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (36/100).
How competitive is the cat cam niche?
3 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cat cam?
Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 2.7%.
When does demand for cat cam peak?
Demand peaks in Mar; the busiest month runs 19.9× the quietest.
What does it cost to enter the cat cam niche?
Listings span £11.07–£27.60; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 35,435 reviews — the moat a new listing must climb.