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Car Key Battery

Fail

The top 5 brands take 100% of clicks, so Car Key Battery is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£578K/yr357K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 111 sellers

Flapen Score

Car Key Battery against its category

The dotted line is the Electronics & Photo average. Past it, Car Key Battery is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Key Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Key Battery 357K times last year and spent an estimated £578K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

30.1% of searches ended in a purchase last week.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £578K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
30.1%
Market size, estimated
£578Ka year
Peak month
January1.5× the quietest month
Top search term
airtag battery59K searches a year

02 · Price

A sale here is worth £5.38.

Listings sell for £5.38 on average, from £2.81 to £7.83. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £5.38 that is £32K to £43K a year per listing.

Average price
£5.38under the $15 to $100 sweet spot
Price range
£2.81–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£32K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Household Batteries, Chargers & Accessories. It carries 111,581 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#35in Household Batteries, Chargers & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
111,581per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Car Key Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£87K£174K£260K£347K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Duracell90%
  • GP10%

Demand

Car Key Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Car Key Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag battery59K/yr
  • duracell cr2032 batteries44K/yr
  • 2032 battery duracell63K/yr
  • air tag battery23K/yr
  • cr2032 batteries duracell23K/yr
  • apple airtag battery14K/yr
  • cmos battery13K/yr
  • air tag batteries11K/yr
  • duracell cr203237K/yr
  • duracell 2032 batteries12K/yr

Reviews and returns

What reviews say buyers love and hate about Car Key Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life31%−0.09

Awful battery life

Battery didn't work

Battery appeared to be completely dead

Durability13%−0.03

didn't last more than a couple of months

Deplete when not even used

just dont last as long as hoped

Ease Of Use10%−0.01

a pain- just have to use scissors

They were hard to get out

Difficult to open

Quality-Overall9%+0.84

The build quality must be poor

they seem to have diminished in quality

Cheap quality / charge - unfortunately yes

Functionality-Overall8%−0.03

when button pressed red LED would not light

Dont work

Tried 3 more tonight and NONE worked

Love

Value For Money25%+2.33

Excellent value

Good value for money

Good price

Battery Life23%−0.09

Long battery life

Good Battery

long battery life

Advertised Vs Actual Product17%+1.53

works as it should

As advertised

work exactly as expected

Quality-Overall17%+0.84

the quality has always been consistent

Trusted brand, trusted quality

Good Quality

Durability6%−0.03

Durable

the performance has been completely reliable

theyve been absolutely reliable

Return

0.1% Return rate 40% Fixable by listing

Size-Overall35%▆▅█▆█▇

Very disappointed the batteries do not fit my Skoda key fob as suggested I returned the item for a refund on the 10th March

Smaller than the original CR2032 battery

It was slightly smaller than the original CR2032 battery

Functionality-Overall21%▆▅▇▆▆█

when button pressed red LED would not light

Dont work

Tried 3 more tonight and NONE worked

Battery Life16%▇█▆█▆▇

Awful battery life

Battery didn't work

Battery appeared to be completely dead

Compatibility-Overall11%██▆▆▃▄

Does not fit Tiguan

Not compatible with AirTag

Advertised Vs Actual Product3%▁█▁█▁▄

Does not fit a vw tigiuan key as stated

Advertised Image is Deliberately Misleading

FAQ

Common Car Key Battery questions

Answered from the same tracked data.