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Car Dvd Players

Fail

Buyers convert on only 1.2% of searches, so Car Dvd Players is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£77K/yr86K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
35%top-5 click share · 25 brands · 38 sellers

Flapen Score

Car Dvd Players against its category

The dotted line is the Electronics & Photo average. Past it, Car Dvd Players is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Dvd Players market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Dvd Players 86K times last year and spent an estimated £77K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
1.2%
Market size, estimated
£77Ka year
Peak month
July1.7× the quietest month
Top search term
car dvd player18K searches a year

02 · Price

A sale here is worth £73.67.

Listings sell for £73.67 on average, from £10.77 to £256.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £73.67 that is £0 to £7K a year per listing.

Average price
£73.67inside the $15 to $100 sweet spot
Price range
£10.77–£256.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #76 within Car & Vehicle Electronics. It carries 1,043 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
23.5%
Average rank
#76in Car & Vehicle Electronics
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,043per listing
Listings tracked
41

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Car Dvd Players products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

38

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

35%

Top 20: 81%

Open market

27%

  • GOnavidio41%
  • YOTON10%
  • ieGeek7%
  • XTRONS6%
  • WOWAWOLA5%
  • JINHAN4%

Demand

Car Dvd Players search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Car Dvd Players search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car dvd player18K/yr
  • car tv screens for kids back seat13K/yr
  • car tv14K/yr
  • car dvd players for kids 2 screens9K/yr
  • in car dvd player6K/yr
  • tv for car7K/yr
  • portable dvd player for car4K/yr
  • dvd player for car3K/yr
  • car tv screens4K/yr
  • car dvd players for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Car Dvd Players

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.12

Broke soon

Broken

Doesnt last

Connectivity-Overall11%−0.06

Keeps disconnecting

Constantly disconnecting

connectivity issues

Functionality-Overall6%−0.08

Didnt work well

It no longer functions

Didnt work

Quality-Overall6%+0.85

COMPLETE RUBBISH

Spend a bit more money on quality

Bad quality

Audio Quality5%

Poor audio quality in inbuilt speakers

The speaker isnt great

Poor sound quality

Love

Quality-Overall16%+0.85

Build quality feels solid

build quality seems very good

Best quality

Assembly/Installation13%+1.29

Ease of installation

Ease of set up

Its easy to mount

Value For Money12%+0.70

Good for the price

Good value for money

Excellent value

Ease Of Use7%+0.50

Easy to use

easy to operate

easy to read

Connectivity-Overall6%−0.06

No connection issues

Good connectivity

Easy to connect

Return

4.2% Return rate 21% Fixable by listing

Size-Overall16%▇█▇▇▅▆

not fit for purpose

Smaller than expected

maybe too long

Compatibility-Overall14%▇▇█▇▇█
Functionality-Overall13%█▇▇▇▇▇

Didnt work well

It no longer functions

Didnt work

Connectivity-Overall12%▇▇▇█▇▆

Keeps disconnecting

Constantly disconnecting

connectivity issues

Defective Material/Parts6%▆▇█▇▇▇

FAQ

Common Car Dvd Players questions

Answered from the same tracked data.