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Car Charger

Fail

Prices span $4.24–$14.37, mostly outside the sweet spot, so Car Charger is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£1.2M/yr1.6M searches / yr
90-day growth
+3.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 21 sellers

Flapen Score

Car Charger against its category

The dotted line is the Electronics & Photo average. Past it, Car Charger is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Charger 1.6M times last year and spent an estimated £1.2M. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
8.8%
Market size, estimated
£1.2Ma year
Peak month
August1.2× the quietest month
Top search term
car charger368K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £4.24 to £14.37. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £8.37 that is £50K to £67K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£4.24–£14.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£50K–£67K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Car & Vehicle Electronics. It carries 15,328 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Car & Vehicle Electronics
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,328per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Car Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£122K£243K£365K£487K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • LISEN48%
  • INIU21%
  • Anker11%
  • UGREEN5%
  • CREAPICO5%
  • Generic2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Car Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Car Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car charger368K/yr
  • cigarette lighter usb charger277K/yr
  • car charger fast charge124K/yr
  • car phone charger164K/yr
  • 12v car usb adapter91K/yr
  • usb car charger67K/yr
  • usb c car charger65K/yr
  • car usb charger61K/yr
  • car charger usb c58K/yr
  • car cigarette lighter usb socket45K/yr

Reviews and returns

What reviews say buyers love and hate about Car Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging25%+2.04

Doesn't Charge

will not charge

Not a fast charger

Durability19%−0.16

Broke on first use

easy to break

Did not last

Functionality-Overall12%−0.11

Does not work well

doesn't work properly

Did not work

Quality-Overall8%+0.93

I hate purchasing products at low quality as the bin piles up all around like this

Low quality

Another cheap product

Size-Overall4%

small

Not fit for purpose

Not a good for the use of the vehicle as it is to short

Love

Charging42%+2.04

charges my phone fast

Charges good

Charge fast

Quality-Overall17%+0.93

Solid quality

build quality is excellent

Fantastic quality

Advertised Vs Actual Product7%+0.28

Just as advertised

Does the job

Works as described

Value For Money7%+0.61

Excellent value

Good Value

Excellent value for money

Ease Of Use5%+0.31

Very handy to have

Ease of use

Very handy

Return

1.0% Return rate 16% Fixable by listing

Charging25%█▆██▇▇

Doesn't Charge

will not charge

Not a fast charger

Functionality-Overall22%▇▆▆█▇▇

Does not work well

doesn't work properly

Did not work

Compatibility-Overall16%▇█▆▆▇▇

Not sure if my car socket was incompatible

Was not compatible with my car despite stating it would be

Can't use with dashcam

Size-Overall13%██▇▇▆▆

small

Not fit for purpose

Not a good for the use of the vehicle as it is to short

Socket/Port/Plug5%▅██▄▆█

Poor quality of the USB ports

the whole unit has also started repeatedly falling out of the socket

Didn't fit inside the port

FAQ

Common Car Charger questions

Answered from the same tracked data.