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Canon G7x

Fail

The top 5 brands take 100% of clicks, so Canon G7x is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£1.3M/yr449K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
98%top-5 click share · 2 brands · 48 sellers

Flapen Score

Canon G7x against its category

The dotted line is the Electronics & Photo average. Past it, Canon G7x is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon G7x market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canon G7x 449K times last year and spent an estimated £1.3M. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
0.3%
Market size, estimated
£1.3Ma year
Peak month
December1.7× the quietest month
Top search term
canon g7x248K searches a year

02 · Price

A sale here is worth £879.97.

Listings sell for £879.97 on average, from £505.70 to £1041.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £879.97 that is £88K to £220K a year per listing.

Average price
£879.97above the $15 to $100 sweet spot
Price range
£505.70–£1041.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£88K–£220K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #363 within Camera & Photo. It carries 85 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
6.9%
Average rank
#363in Camera & Photo
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Canon G7x products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£189K£379K£568K£758K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Canon98%
  • KamKorda2%

Demand

Canon G7x search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Canon G7x search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canon g7x248K/yr
  • canon g7x mark iii80K/yr
  • g7x23K/yr
  • canon g7x mark ii32K/yr
  • cannon g7x13K/yr
  • g7x mark iii13K/yr
  • canon powershot g7 x mark iii7K/yr
  • canon gx77K/yr
  • canon g77K/yr
  • canon powershot g7x mark iii4K/yr

Reviews and returns

What reviews say buyers love and hate about Canon G7x

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lenses33%−0.44

Within one day of opening it the lens is not working I hadnt even used it yet -

Lens error

Quality-Overall33%0.00

the quality is bang on

Instructions/User Manual/Troubleshooting17%−0.19

all instructions were Chinese so couldnt read a single thing

Love

Quality-Overall50%0.00

Camera is very good quality

Product is superb

Size-Overall33%+4.90

So good and perfect size

Return

1.6% Return rate 6% Fixable by listing

Product Condition14%▁█▁▃▃▆
Charging14%▁▁▅▁█▃
Value For Money10%▄█▁▂▁▂
Defective Material/Parts8%█▁▁▂▁▂
Functionality-Overall8%▁▁▁██▇

FAQ

Common Canon G7x questions

Answered from the same tracked data.