Canon
MaybeShoppers spend $2.2M a year here. But buyers convert on only 0.5% of searches, so Canon is a Maybe.
- Flapen Score
- 53 / 100Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 4453
- Market size
- £2.2M/yr1.6M searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 135 sellers
Flapen Score
Canon against its category
The dotted line is the Electronics & Photo average. Past it, Canon is stronger. Inside it, weaker.
Market
The Canon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Canon 1.6M times last year and spent an estimated £2.2M. The top 5 brands take 88% of clicks. Demand peaks in Apr–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £2.2Ma year
- Peak month
- June2.1× the quietest month
- Top search term
- canon camera345K searches a year
02 · Price
A sale here is worth £277.19.
Listings sell for £277.19 on average, from £42.90 to £547.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £277.19 that is £28K to £69K a year per listing.
- Average price
- £277.19above the $15 to $100 sweet spot
- Price range
- £42.90–£547.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £28K–£69K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #85 within Camera & Photo. It carries 437 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 75%
- Out of stock, average day
- 4.0%
- Average rank
- #85in Camera & Photo
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 437per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 10 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Canon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Canon PowerShot SX740 HS Lite Edition Digital Camera - Black
- Price
- £495.37
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago

Canon EOS 2000D DSLR Camera and EF-S 18-55 mm f/3.5-5.6 IS II Lens - Black
- Price
- £303.61
- Rating
- 3.3/5
- Reviews
- 3
- Age
- today

Canon PowerShot SX740 HS Lite Edition Digital Camera (20.3 MP 40x Optical Zoom 7.5 cm (3 Inch) Display DIGIC 8 4K Ultra HD HDMI Wi-Fi Bluetooth Automatic Aperture Automatic Timer Black
- Price
- £505.70
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 9mo ago

W&O CGXUED Portable 2.5K Vlogging Camera with 180 Rotating Lens Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with Fill Light 32GB Card (Black)
- Price
- £44.35
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 5mo ago

Canon EOS 2000D DSLR Camera and EF-S 18-55 mm f/3.5-5.6 IS II Lens - Black
- Price
- £407.80
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 8y ago
Trending
90-day click momentum
Kaysunlink 1080P Vlogging Camera with 270Rotatable Lens Handheld POV Pocket Camera with Touch Screen & WIFI 5 Hours Power One-button Recording Camcorder with 64GB Card for Daily Use Travel Black
- Price
- £57.67
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 2mo ago

Canon EOS 2000D DSLR Camera and EF-S 18-55 mm f/3.5-5.6 IS II Lens - Black
- Price
- £303.61
- Rating
- 3.3/5
- Reviews
- 3
- Age
- today

K&F CONCEPT Camera Backpack Hardshell DSLR Photography Camera Bag with 15-15.6 Inch Laptop Compartment Waterproof Camera Case Compatible for Canon/Nikon/Sony/DJI Mavic Drone (Green)
- Price
- £53.81
- Rating
- 4.7/5
- Reviews
- 934
- Age
- 2y ago

W&O CGXUED Portable 2.5K Video Recorder with 180 Rotating Lens Vlogging Camera Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with 32GB Card (White)
- Price
- £42.90
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

W&O CGXUED Portable 2.5K Vlogging Camera with 180 Rotating Lens Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with Fill Light 32GB Card (Black)
- Price
- £44.35
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 5mo ago
Newest
by launch date
Canon EOS 2000D DSLR Camera and EF-S 18-55 mm f/3.5-5.6 IS II Lens - Black
- Price
- £303.61
- Rating
- 3.3/5
- Reviews
- 3
- Age
- today

Kaysunlink 1080P Vlogging Camera with 270Rotatable Lens Handheld POV Pocket Camera with Touch Screen & WIFI 5 Hours Power One-button Recording Camcorder with 64GB Card for Daily Use Travel Black
- Price
- £57.67
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 2mo ago

W&O CGXUED Portable 2.5K Vlogging Camera with 180 Rotating Lens Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with Fill Light 32GB Card (Black)
- Price
- £44.35
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 5mo ago

W&O CGXUED Portable 2.5K Video Recorder with 180 Rotating Lens Vlogging Camera Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with 32GB Card (White)
- Price
- £42.90
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 5mo ago

IKLOOCQ WiFi 4K Sports Action Camera with Image Stabilization Portable Wireless POV Vlogging Camera for Vlogging Handheld Small WiFi Body Cam Video Camera with Touchscreen and 64GB SD Card
- Price
- £71.91
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
135
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
11%
- Canon70%
- W&O7%
- Nikon5%
- DJI4%
- Monitech2%
- kaysunlink2%
- Open — no brand owns it (11 brands, 11%)
Demand
Canon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Canon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- canon camera345K/yr
- vlogging camera285K/yr
- canon sx740 hs104K/yr
- canon131K/yr
- dslr cameras147K/yr
- bridge camera70K/yr
- dslr camera70K/yr
- canon powershot60K/yr
- canon sx74049K/yr
- canon powershot sx740 hs48K/yr
Reviews and returns
What reviews say buyers love and hate about Canon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No instructions in box
No manual
instructions not great
camera freezes in wifi
Extremely poor quality camera
This camera feels cheap - it is quite big and clunky and the quality of the images is low
Not the quality expected
also feels low quality which is expected since it's cheap
Low quality
Ease of use is more complicated
Not user friendly
Not the easiest to figure out
especially with how expensive this it
Not worth the money in my opinion
Too expensive
Love
good value for the price
Not expensive
Good value for money
Easy to use
easy to learn
easy to handle
Excellent product
Good quality bag
The build quality seems to be really good
Picture quality is great
the picture quality is great too
the pictures are clear
The video quality is very clear and beautiful
Excellent video quality
the video quality is sharp in good lighting
Return
4.1% Return rate 10% Fixable by listing
Not the quality expected
also feels low quality which is expected since it's cheap
Low quality
Poor image quality NOT 4k
The photo quality is awful no where near 4k
Awful picture quality
camera freezes in wifi
Extremely poor quality camera
This camera feels cheap - it is quite big and clunky and the quality of the images is low
especially with how expensive this it
Not worth the money in my opinion
Too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canon questions
Answered from the same tracked data.









