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Canon

Maybe

Shoppers spend $2.2M a year here. But buyers convert on only 0.5% of searches, so Canon is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£2.2M/yr1.6M searches / yr
90-day growth
+8.3%search demand this quarter
Competition
37%top-5 click share · 17 brands · 135 sellers

Flapen Score

Canon against its category

The dotted line is the Electronics & Photo average. Past it, Canon is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canon 1.6M times last year and spent an estimated £2.2M. The top 5 brands take 88% of clicks. Demand peaks in Apr–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
0.5%
Market size, estimated
£2.2Ma year
Peak month
June2.1× the quietest month
Top search term
canon camera345K searches a year

02 · Price

A sale here is worth £277.19.

Listings sell for £277.19 on average, from £42.90 to £547.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £277.19 that is £28K to £69K a year per listing.

Average price
£277.19above the $15 to $100 sweet spot
Price range
£42.90–£547.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£28K–£69K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #85 within Camera & Photo. It carries 437 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
75%
Out of stock, average day
4.0%
Average rank
#85in Camera & Photo
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
44

04 · Newcomers

Amazon counts 10 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
10Amazon's first-year sales bar
Average brand age
33 months

Products

Top Canon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£89K£178K£266K£355K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

135

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

11%

  • Canon70%
  • W&O7%
  • Nikon5%
  • DJI4%
  • Monitech2%
  • kaysunlink2%
  • Open — no brand owns it (11 brands, 11%)

Demand

Canon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Canon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canon camera345K/yr
  • vlogging camera285K/yr
  • canon sx740 hs104K/yr
  • canon131K/yr
  • dslr cameras147K/yr
  • bridge camera70K/yr
  • dslr camera70K/yr
  • canon powershot60K/yr
  • canon sx74049K/yr
  • canon powershot sx740 hs48K/yr

Reviews and returns

What reviews say buyers love and hate about Canon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting10%−0.15

No instructions in box

No manual

instructions not great

Camera Quality8%−0.11

camera freezes in wifi

Extremely poor quality camera

This camera feels cheap - it is quite big and clunky and the quality of the images is low

Quality-Overall7%+0.22

Not the quality expected

also feels low quality which is expected since it's cheap

Low quality

Ease Of Use5%+0.49

Ease of use is more complicated

Not user friendly

Not the easiest to figure out

Value For Money5%+0.88

especially with how expensive this it

Not worth the money in my opinion

Too expensive

Love

Value For Money14%+0.88

good value for the price

Not expensive

Good value for money

Ease Of Use14%+0.49

Easy to use

easy to learn

easy to handle

Quality-Overall12%+0.22

Excellent product

Good quality bag

The build quality seems to be really good

Image/Picture Clarity11%+0.73

Picture quality is great

the picture quality is great too

the pictures are clear

Video Quality5%+0.26

The video quality is very clear and beautiful

Excellent video quality

the video quality is sharp in good lighting

Return

4.1% Return rate 10% Fixable by listing

Quality-Overall13%▄▅▆▆█▅

Not the quality expected

also feels low quality which is expected since it's cheap

Low quality

Image/Picture Clarity11%▄▇▆▆▇█

Poor image quality NOT 4k

The photo quality is awful no where near 4k

Awful picture quality

Camera Quality10%█▅▆▆▅▆

camera freezes in wifi

Extremely poor quality camera

This camera feels cheap - it is quite big and clunky and the quality of the images is low

Functionality-Overall9%██▇▆▄▅
Value For Money4%▃▃█▄▄▅

especially with how expensive this it

Not worth the money in my opinion

Too expensive

FAQ

Common Canon questions

Answered from the same tracked data.