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Camera Light

Maybe

Products sell for $42.09 on average, inside the sweet spot. But demand is soft, at -25.4% this quarter, so Camera Light is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£242K/yr298K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
30%top-5 click share · 26 brands · 51 sellers

Flapen Score

Camera Light against its category

The dotted line is the Electronics & Photo average. Past it, Camera Light is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camera Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camera Light 298K times last year and spent an estimated £242K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.9%
Market size, estimated
£242Ka year
Peak month
November2.4× the quietest month
Top search term
led video light20K searches a year

02 · Price

A sale here is worth £42.09.

Listings sell for £42.09 on average, from £6.91 to £274.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £42.09 that is £0 to £4K a year per listing.

Average price
£42.09inside the $15 to $100 sweet spot
Price range
£6.91–£274.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #41 within Camera & Photo. It carries 1,665 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#41in Camera & Photo
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
62

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Camera Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

51

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

30%

Top 20: 70%

Open market

34%

  • NEEWER19%
  • SMALLRIG19%
  • ALTSON8%
  • NiceVeedi8%
  • Ci-Fotto7%
  • ULANZI6%

Demand

Camera Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Camera Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led video light20K/yr
  • camera light41K/yr
  • video lights for filming17K/yr
  • video light40K/yr
  • photo light25K/yr
  • smallrig light19K/yr
  • filming light20K/yr
  • lighting for video recording10K/yr
  • content light11K/yr
  • small rig light12K/yr

Reviews and returns

What reviews say buyers love and hate about Camera Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.22

Broke very easily

Broken

Broke in 2 months

Quality-Overall9%−0.02

Absolute garbage

Not good quality

the product is cheaply made

Brightness/Shine/Glow8%+1.27

Poor brightness

Not as bright as expected

Not bright

Charging6%−0.08

Didn't charge and couldn't turn on

Wont charge

Not easy to recharge

Functionality-Overall5%−0.07

they did not do the trick at all

I bought this hoping it would work well, but it didn't

DOESN'T WORK

Love

Brightness/Shine/Glow25%+1.27

lighting is perfect

Nice and bright

The brightness is good

Quality-Overall12%−0.02

The quality of light is great

Build quality is SOLID

Amazing quality

Value For Money11%+0.86

Fair price

Good value for money

not expensive

Ease Of Use6%+0.58

Easy to use

Easy to fix

easy to hold

Battery Life4%

long lasting battery

Battery life excellent

battery is pretty good

Return

2.5% Return rate 21% Fixable by listing

Brightness/Shine/Glow23%▆▆▆███

Poor brightness

Not as bright as expected

Not bright

Size-Overall15%█▅▆▇▇▅

Not fit for purpose

too large

Very small

Functionality-Overall10%▇▇▆▅▅█

they did not do the trick at all

I bought this hoping it would work well, but it didn't

DOESN'T WORK

Quality-Overall8%▇▇▆██▅

Absolute garbage

Not good quality

the product is cheaply made

Defective Material/Parts6%█▇▇█▆█

FAQ

Common Camera Light questions

Answered from the same tracked data.