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Camera Flash

Fail

Buyers convert on only 1.0% of searches, so Camera Flash is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£164K/yr162K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
48%top-5 click share · 9 brands · 37 sellers

Flapen Score

Camera Flash against its category

The dotted line is the Electronics & Photo average. Past it, Camera Flash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camera Flash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camera Flash 162K times last year and spent an estimated £164K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
1.0%
Market size, estimated
£164Ka year
Peak month
December1.9× the quietest month
Top search term
godox45K searches a year

02 · Price

A sale here is worth £97.12.

Listings sell for £97.12 on average, from £14.28 to £361.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £97.12 that is £0 to £10K a year per listing.

Average price
£97.12inside the $15 to $100 sweet spot
Price range
£14.28–£361.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #83 within Camera & Photo. It carries 619 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#83in Camera & Photo
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
619per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Camera Flash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

4%

  • GODOX65%
  • PHOTOOLEX15%
  • Canon6%
  • ULANZI6%
  • EACHSHOT3%
  • Sony2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Camera Flash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Camera Flash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godox45K/yr
  • godox flash43K/yr
  • camera flash25K/yr
  • canon flash10K/yr
  • sony flash9K/yr
  • nikon flash5K/yr
  • godox flash sony4K/yr
  • camera flash light4K/yr
  • fujifilm flash4K/yr
  • speedlight4K/yr

Reviews and returns

What reviews say buyers love and hate about Camera Flash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.11

Expensive doesnt mean better

after reading lots of reviews I felt that this one was maybe a bit more expensive than others

Size-Overall15%−0.10

Did not fit

Small

Because I really want a fill-in flash even smaller than this one

Advertised Vs Actual Product13%−0.10

Not TTL not for general use. This is a slave flash manual only NOT general TTL

Weight Heavy6%

The strobe itself is heavier than I thought so I wouldnt imagine its something youd like to hike around

Compatibility-Overall4%−0.01

Unfortunately this did not work on my camera

Love

Quality-Overall28%+1.63

The build quality feels solid

This is a top quality light for a great price

Good quality

Value For Money13%−0.11

Well worth the money

Very good value

Good value for money

Brightness/Shine/Glow8%−0.01

Otherwise bright and compact

gives nice lighting for photos

Great flash

Battery Life7%+0.73

Battery life is good

the built-in rechargeable battery lasts longer than I expected although this does depend to a greater extent on which power setting you have it

Battery feels like it lasts long

Strength6%+0.56

sturdy

Powerful

Very effective

Return

5.1% Return rate 7% Fixable by listing

Compatibility-Overall47%▇█▇██▇

Unfortunately this did not work on my camera

Functionality-Overall14%▇▅▄▆▃█
Size-Overall6%▁▅▄▆▂█

Did not fit

Small

Because I really want a fill-in flash even smaller than this one

Connectivity-Overall4%▅▅█▄▇▇
Value For Money3%█▄█▃▃▁

Expensive doesnt mean better

after reading lots of reviews I felt that this one was maybe a bit more expensive than others

FAQ

Common Camera Flash questions

Answered from the same tracked data.