Camera Flash
FailBuyers convert on only 1.0% of searches, so Camera Flash is a Fail.
- Flapen Score
- 36 / 100Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 4436
- Market size
- £164K/yr162K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 37 sellers
Flapen Score
Camera Flash against its category
The dotted line is the Electronics & Photo average. Past it, Camera Flash is stronger. Inside it, weaker.
Market
The Camera Flash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camera Flash 162K times last year and spent an estimated £164K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £164Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- godox45K searches a year
02 · Price
A sale here is worth £97.12.
Listings sell for £97.12 on average, from £14.28 to £361.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £97.12 that is £0 to £10K a year per listing.
- Average price
- £97.12inside the $15 to $100 sweet spot
- Price range
- £14.28–£361.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #83 within Camera & Photo. It carries 619 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #83in Camera & Photo
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 619per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Camera Flash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Godox iM30 Mini Camera Flash Speedlite GN15 S1/S2 Optical Control CCT 6500K200K Color Temperature 7 Power Levels (1/64~1/1) Compatible with Canon Sony Nikon Pentax Panasonic Olympus
- Price
- £25.24
- Rating
- 4.4/5
- Reviews
- 855
- Age
- 1y ago

Godox iT32 TTL Mini Camera Flash with X5-S Trigger for SONY 2.4G HSS 1/8000s Compatible with Sony ZV-E10 a7IV a9III a6400 a6700 a7III a7CII a6000 a7C a6100 a7SIII ZV-E10 II a6500 RX10
- Price
- £75.29
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 8mo ago

PHOTOOLEX LCD Flash Speedlite for Canon Nikon Sony Panasonic Olympus Fujifilm Pentax and Other DSLR Cameras and Digital Cameras Speedlight with Standard Hot Shoe for Studio Photography Photoshoot
- Price
- £31.22
- Rating
- 4.5/5
- Reviews
- 908
- Age
- 2y ago

Canon Speedlite EL-10 Flash with E-TTL II versatile power range of 1/1 to 1/1024 multi-function shoe lightweight and powered by AA Batteries
- Price
- £208.46
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 2y ago

ULANZI SL01 Mini Camera Flash GN8 6500K Camera Speedlite Flashes 4 Power Levels (1/8~1/1) Mini Manual Flash Single Contact Hot Shoe for Nikon Sony Fujifilm Panasonic Cameras
- Price
- £20.30
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 1y ago
Trending
90-day click momentum
Godox AD100 Pro II AD100Pro II 100Ws Flash 490 Full Power Flashes 0.01-1.5s Recycling 2W LED Model Light 1/8000s HSS 2.4G Wireless Pocket Flash Strobe for DSLR Cameras (Godox AD100 Pro Upgrade)
- Price
- £234.37
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 6mo ago

PHOTOOLEX flash Speedlite Compatible with Canon Sony Nikon Panasonic Olympus Pentax and More DSLR Cameras Digital Camera Speedlight with Standard Hot Shoe for Studio Outdoor Photography Photoshoot
- Price
- £27.89
- Rating
- 4.5/5
- Reviews
- 3,250
- Age
- 1y ago

GODOX AD200 Pro II Godox AD200Pro II Godox AD200ProII 2.4G TTL Pocket Flash Strobe 500 Full Power Flashes 0.01-1.8s Recycling for Canon Sony Nikon Fujifilm Olympus Panasonic Etc Camera
- Price
- £276.71
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 2y ago

Godox iT32 TTL Mini Camera Flash with X5-S Trigger for SONY 2.4G HSS 1/8000s Compatible with Sony ZV-E10 a7IV a9III a6400 a6700 a7III a7CII a6000 a7C a6100 a7SIII ZV-E10 II a6500 RX10
- Price
- £75.29
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 8mo ago

GODOX TT685II-C Flash for Canon Speedlight Camera Flash E-TTL Speedlite High-Speed Sync 2.4G Wireless X System Compatible for Canon Flash 5D Mark IV 6D Mark II 7D 90D 250D R5 850D (Upgraded TT685C)
- Price
- £98.53
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 4y ago
Newest
by launch date
Godox AD100 Pro II AD100Pro II 100Ws Flash 490 Full Power Flashes 0.01-1.5s Recycling 2W LED Model Light 1/8000s HSS 2.4G Wireless Pocket Flash Strobe for DSLR Cameras (Godox AD100 Pro Upgrade)
- Price
- £234.37
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 6mo ago

Godox iT32 TTL Mini Camera Flash with X5-S Trigger for SONY 2.4G HSS 1/8000s Compatible with Sony ZV-E10 a7IV a9III a6400 a6700 a7III a7CII a6000 a7C a6100 a7SIII ZV-E10 II a6500 RX10
- Price
- £75.29
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 8mo ago

GODOX X3 PRO X3PRO S TTL Wireless Flash Trigger for Sony with Bluetooth Integration & APP Control Touch Screen 2.4GHz Wireless X System Pro Shooting Modes Shutter Control Fast Charging
- Price
- £72.36
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 10mo ago

PHOTOOLEX flash Speedlite Compatible with Canon Sony Nikon Panasonic Olympus Pentax and More DSLR Cameras Digital Camera Speedlight with Standard Hot Shoe for Studio Outdoor Photography Photoshoot
- Price
- £27.89
- Rating
- 4.5/5
- Reviews
- 3,250
- Age
- 1y ago

GODOX IT20 S TTL Mini Flash IT20S Camera Flash with Spreader and Color Filter Compatible with Sony ZV-E10 a7IV a6400 a6700 a7III a7CII a6000 a7C a6100 ZV-1 a6500 RX10 ZV-E10 II
- Price
- £31.09
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
37
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
4%
- GODOX65%
- PHOTOOLEX15%
- Canon6%
- ULANZI6%
- EACHSHOT3%
- Sony2%
- Open — no brand owns it (3 brands, 4%)
Demand
Camera Flash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Camera Flash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- godox45K/yr
- godox flash43K/yr
- camera flash25K/yr
- canon flash10K/yr
- sony flash9K/yr
- nikon flash5K/yr
- godox flash sony4K/yr
- camera flash light4K/yr
- fujifilm flash4K/yr
- speedlight4K/yr
Reviews and returns
What reviews say buyers love and hate about Camera Flash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive doesnt mean better
after reading lots of reviews I felt that this one was maybe a bit more expensive than others
Did not fit
Small
Because I really want a fill-in flash even smaller than this one
Not TTL not for general use. This is a slave flash manual only NOT general TTL
The strobe itself is heavier than I thought so I wouldnt imagine its something youd like to hike around
Unfortunately this did not work on my camera
Love
The build quality feels solid
This is a top quality light for a great price
Good quality
Well worth the money
Very good value
Good value for money
Otherwise bright and compact
gives nice lighting for photos
Great flash
Battery life is good
the built-in rechargeable battery lasts longer than I expected although this does depend to a greater extent on which power setting you have it
Battery feels like it lasts long
sturdy
Powerful
Very effective
Return
5.1% Return rate 7% Fixable by listing
Unfortunately this did not work on my camera
Did not fit
Small
Because I really want a fill-in flash even smaller than this one
Expensive doesnt mean better
after reading lots of reviews I felt that this one was maybe a bit more expensive than others
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camera Flash questions
Answered from the same tracked data.









