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Camera Cleaning Kit

Fail

The top 5 brands take 95% of clicks, so Camera Cleaning Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£114K/yr109K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
84%top-5 click share · 7 brands · 10 sellers

Flapen Score

Camera Cleaning Kit against its category

The dotted line is the Electronics & Photo average. Past it, Camera Cleaning Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camera Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camera Cleaning Kit 109K times last year and spent an estimated £114K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
8.9%
Market size, estimated
£114Ka year
Peak month
December1.4× the quietest month
Top search term
camera cleaning kit47K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £5.37 to £18.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £11.74 that is £9K to £12K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£5.37–£18.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #44 within Camera & Photo. It carries 1,514 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
2.1%
Average rank
#44in Camera & Photo
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,514per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Camera Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • K&F CONCEPT66%
  • CAMKIX12%
  • AYESY9%
  • PROfezzion5%
  • CECOMBINE4%
  • LENSPEN3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Camera Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Camera Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camera cleaning kit47K/yr
  • camera lens cleaning kit24K/yr
  • camera lens cleaner11K/yr
  • lens cleaning kit10K/yr
  • lens pen6K/yr
  • lenspen3K/yr
  • camera cleaning3K/yr
  • camera cleaning kit canon4K/yr

Reviews and returns

What reviews say buyers love and hate about Camera Cleaning Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lenses50%−0.28

Dont use on lenses

both sides of the 3 lenses that I have

Functionality-Overall25%−0.21

Doesnt work

Ease Of Cleaning6%+1.22

Not the fanciest cleaning tool in the world

Love

Value For Money25%+1.58

Excellent value for money

Great value kit

Great value multi-pack

Ease Of Cleaning19%+1.22

Excellent everything you need to clean a camera plus the sensor in a neat box

Cleans lenses really well

Great cleaning kit

Lenses16%−0.28

Used it and my lens are clean again

Handy little lens cleaners

Cleans lenses really well

Advertised Vs Actual Product14%+0.78

As eExplainEd

Product as described

Works as Intended

Quality-Overall13%+0.72

Excellent product

A Great Little Kit

No complaints

Return

0.4% Return rate 7% Fixable by listing

Lenses43%▁▁▄▄▅█

Dont use on lenses

both sides of the 3 lenses that I have

Product Condition20%█▁▁▆▅▁
Compatibility-Overall7%▁▁█▁▁▁
Quality-Overall7%▁▁█▁▁▁
Value For Money7%▁▁▁█▁▁

FAQ

Common Camera Cleaning Kit questions

Answered from the same tracked data.