Camera
Camera clears our launch bar: a $3.1M/yr market growing +28.9% this quarter with returns at 2.6%.
Flapen Score
Is Camera profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Camera is a £3.1M/yr Amazon United Kingdom market (6.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.
Camera: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +28.9% over the last 90 days and 0.8% of searches end in a purchase.
£3.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 45 products
Top Camera products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-Black (No SD Card)
- Price
- £26.41
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago
QIVORO Digital Camera 4K 64MP Compact Portable Photo Camera 18X Digital Zoom Autofocus | Anti-Shake 2.8 IPS Screen with 32GB SD Card & OTG Adapter Vlogging Camera for Kids Teens Students Beginners
- Price
- £27.72
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 8mo ago
EJXHKNF Digital Camera 1080P FHD Vlogging Camera 50MP Compact Portable Photo Camera with 2.4 Screen 16X Digital Zoom Mini Small Pocket Camera for Kids Students with 1 Battery 16GB Card (Pink)
- Price
- £24.16
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 1y ago
Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-PinkNo SD Card)
- Price
- £26.71
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago
QIVORO Digital Camera 4K 64MP Compact Portable Photo Camera 18X Digital Zoom Autofocus | Anti-Shake 2.8 IPS Screen with 32GB SD Card & OTG Adapter Vlogging Camera for Kids Teens Beginners Students
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 8mo ago
Trending
90-day click momentum
4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.01
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2mo ago
Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-Black (No SD Card)
- Price
- £26.41
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago
Digital camera 4K 64MP Compact Digital Camera with Autofocus and Macro Function 180 flip-up screen portable selfie cameras for photography and video with Micro SD Card for Beginners Teens
- Price
- £38.95
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago
4K 64MP Digital Camera with SD Card 180 Flip Screen Autofocus Camera with Macro Function and 16x Digital Zoom Compact Camera with USB Cable for Teenagers Boys and Girls
- Price
- £37.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago
ZMOQNG Digital Camera 4K 64MP Autofocus with Micro SD Card 2.8 Screen Compact Vlogging Camera with 1200 mAh Battery for Teens Students Beginners
- Price
- £31.33
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 4mo ago
Newest
by launch date4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.73
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1mo ago
Digital camera 4K 64MP Compact Digital Camera with Autofocus and Macro Function 180 flip-up screen portable selfie cameras for photography and video with Micro SD Card for Beginners Teens
- Price
- £38.95
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago
4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.01
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2mo ago
4K 64MP Digital Camera with SD Card 180 Flip Screen Autofocus Camera with Macro Function and 16x Digital Zoom Compact Camera with USB Cable for Teenagers Boys and Girls
- Price
- £37.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago
Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-PinkNo SD Card)
- Price
- £26.71
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 falling
Sellers
122
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
44%
Top 20: 78%
Open market
36%
- IXNAIQY19%
- QIVORO16%
- KODAK10%
- EJXHKNF9%
- Taichaeu6%
- TAUAHA4%
Camera demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Camera search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- digital camera3.4M/yr
- camera2.1M/yr
- cameras157K/yr
- compact digital camera191K/yr
- sony cybershot camera139K/yr
- digital camera with sd card58K/yr
- compact camera124K/yr
- digital cameras86K/yr
- sony digital camera90K/yr
- canon digital camera94K/yr
What reviews say buyers love and hate about Camera
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good value”
“Solid quality for the price”
“Easy to use”
“Clear pictures”
“Excellent camera easy to set up”
What buyers complain about
60% of reviews“also feels low quality which is expected since it's cheap”
“Poor quality of image”
“Camera felt flimsy”
“It will not turn back on”
“broke after a few uses”
Camera return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Camera questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
