Camera
MaybeShoppers spend $3.1M a year here. But buyers convert on only 0.8% of searches, so Camera is a Maybe.
- Flapen Score
- 64 / 100Top 1% of 1,488 Electronics & Photo niches · +20 vs the category median of 4464
- Market size
- £3.1M/yr6.9M searches / yr
- 90-day growth
- +28.9%search demand this quarter
- Competition
- 44%top-5 click share · 27 brands · 122 sellers
Flapen Score
Camera against its category
The dotted line is the Electronics & Photo average. Past it, Camera is stronger. Inside it, weaker.
Market
The Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camera 6.9M times last year and spent an estimated £3.1M. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +28.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £3.1Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- digital camera3.4M searches a year
02 · Price
A sale here is worth £56.09.
Listings sell for £56.09 on average, from £14.48 to £495.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £56.09 that is £28K to £42K a year per listing.
- Average price
- £56.09inside the $15 to $100 sweet spot
- Price range
- £14.48–£495.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £28K–£42K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #63 within Camera & Photo. It carries 1,964 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 98%
- Out of stock, average day
- 24.7%
- Average rank
- #63in Camera & Photo
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,964per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 19 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-Black (No SD Card)
- Price
- £26.41
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago

QIVORO Digital Camera 4K 64MP Compact Portable Photo Camera 18X Digital Zoom Autofocus | Anti-Shake 2.8 IPS Screen with 32GB SD Card & OTG Adapter Vlogging Camera for Kids Teens Students Beginners
- Price
- £27.72
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 8mo ago

EJXHKNF Digital Camera 1080P FHD Vlogging Camera 50MP Compact Portable Photo Camera with 2.4 Screen 16X Digital Zoom Mini Small Pocket Camera for Kids Students with 1 Battery 16GB Card (Pink)
- Price
- £24.16
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 1y ago

Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-PinkNo SD Card)
- Price
- £26.71
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago

QIVORO Digital Camera 4K 64MP Compact Portable Photo Camera 18X Digital Zoom Autofocus | Anti-Shake 2.8 IPS Screen with 32GB SD Card & OTG Adapter Vlogging Camera for Kids Teens Beginners Students
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 8mo ago
Trending
90-day click momentum
4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.01
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2mo ago

Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-Black (No SD Card)
- Price
- £26.41
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago

Digital camera 4K 64MP Compact Digital Camera with Autofocus and Macro Function 180 flip-up screen portable selfie cameras for photography and video with Micro SD Card for Beginners Teens
- Price
- £38.95
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

4K 64MP Digital Camera with SD Card 180 Flip Screen Autofocus Camera with Macro Function and 16x Digital Zoom Compact Camera with USB Cable for Teenagers Boys and Girls
- Price
- £37.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago

ZMOQNG Digital Camera 4K 64MP Autofocus with Micro SD Card 2.8 Screen Compact Vlogging Camera with 1200 mAh Battery for Teens Students Beginners
- Price
- £31.33
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 4mo ago
Newest
by launch date
4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.73
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1mo ago

Digital camera 4K 64MP Compact Digital Camera with Autofocus and Macro Function 180 flip-up screen portable selfie cameras for photography and video with Micro SD Card for Beginners Teens
- Price
- £38.95
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

4K Digital Camera 2.8 Inch 64MP UHD Compact Camera with Micro SD Card 1200mAh Battery 16X Digital Zoom Mini Autofocus Vlogging Camera for Kids Beginners Teenagers
- Price
- £36.01
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2mo ago

4K 64MP Digital Camera with SD Card 180 Flip Screen Autofocus Camera with Macro Function and 16x Digital Zoom Compact Camera with USB Cable for Teenagers Boys and Girls
- Price
- £37.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3mo ago

Digital Camera 1080P 44MP Vlogging Camera for Kids Teens FHD Compact Portable Photo Camera with 2.4 Screen 16X Zoom Anti-shake Mini Camera for Beginners Students Boys Girls-PinkNo SD Card)
- Price
- £26.71
- Rating
- 4.7/5
- Reviews
- 716
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
122
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
44%
Top 20: 78%
Open market
36%
- IXNAIQY19%
- QIVORO16%
- KODAK10%
- EJXHKNF9%
- Taichaeu6%
- TAUAHA4%
Demand
Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- digital camera3.4M/yr
- camera2.1M/yr
- cameras157K/yr
- compact digital camera191K/yr
- sony cybershot camera139K/yr
- digital camera with sd card58K/yr
- compact camera124K/yr
- digital cameras86K/yr
- sony digital camera90K/yr
- canon digital camera94K/yr
Reviews and returns
What reviews say buyers love and hate about Camera
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
also feels low quality which is expected since it's cheap
the quality is shocking
Awful quality
Poor quality of image
Awful picture quality
Poor quality images
Camera felt flimsy
Camera didn't work
Worst camera
It will not turn back on
Doesnt work
Works fine till its actually needed
broke after a few uses
Broken after only a few months
Stops working after a few months
Love
Good value
Value for money
Excellent Value for money
Solid quality for the price
Top Notch quality at a very good price
Amazing quality
Easy to use
Easy to carry
easy to handle
Clear pictures
Picture quality is great
Picture quality very good
Excellent camera easy to set up
Excellent camera
These little cameras are great
Return
2.6% Return rate 7% Fixable by listing
also feels low quality which is expected since it's cheap
the quality is shocking
Awful quality
Poor quality of image
Awful picture quality
Poor quality images
It will not turn back on
Doesnt work
Works fine till its actually needed
Camera felt flimsy
Camera didn't work
Worst camera
Loses connectivity on a regular basis
It won't connect
Frequent connection issues
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camera questions
Answered from the same tracked data.









