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Caliburn G3

Fail

The top 5 brands take 100% of clicks, so Caliburn G3 is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£51K/yr41K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
56%top-5 click share · 4 brands · 11 sellers

Flapen Score

Caliburn G3 against its category

The dotted line is the Electronics & Photo average. Past it, Caliburn G3 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caliburn G3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caliburn G3 41K times last year and spent an estimated £51K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.7%
Market size, estimated
£51Ka year
Peak month
August4.1× the quietest month
Top search term
caliburn g323K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £7.46 to £16.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.38 that is £1K to £4K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£7.46–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 14 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
14per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Caliburn G3 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

4 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

0%

  • W-Direct47%
  • Uwell45%
  • Survival Boyz5%
  • TILLELOT2%

Demand

Caliburn G3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Caliburn G3

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“instantly 1 pod leaks”
A buyer, on “Leak-Proof”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Caliburn G3 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data