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Caliburn G3

Fail

The top 5 brands take 100% of clicks, so Caliburn G3 is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£51K/yr41K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
56%top-5 click share · 4 brands · 11 sellers

Flapen Score

Caliburn G3 against its category

The dotted line is the Electronics & Photo average. Past it, Caliburn G3 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caliburn G3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caliburn G3 41K times last year and spent an estimated £51K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.7%
Market size, estimated
£51Ka year
Peak month
August4.1× the quietest month
Top search term
caliburn g323K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £7.46 to £16.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.38 that is £1K to £4K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£7.46–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 14 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
14per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Caliburn G3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • W-Direct47%
  • Uwell45%
  • Survival Boyz5%
  • TILLELOT2%

Demand

Caliburn G3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Caliburn G3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof40%

instantly 1 pod leaks

the pods constantly leak i thought I just got a dodgy one so changed it

Durability20%−0.16

it stopped working thought it was maybe because I dropped it

Defective Material/Parts10%−0.08

2 of the pods were faulty

Charging7%−0.05

Eventually because it would not retain a charge the whole thing is now completely dead

it would not charge up at all

Quality-Overall7%+0.56

Very poor quality as it only lasted half a day

Love

Advertised Vs Actual Product30%+2.41

As advertised

As described

Just what was needed

Quality-Overall25%+0.56

Great product

Works well good quality

overall good

Value For Money25%+1.92

Value for money

Good value

Ease Of Use10%−0.03

easy to use

Battery Life5%

Excellent battery life so far

Return

0.8% Return rate 12% Fixable by listing

Functionality-Overall39%▅█▄▅▆▆
Charging16%▁▁▇▃█▇

Eventually because it would not retain a charge the whole thing is now completely dead

it would not charge up at all

Size-Overall7%█▁▁▅▁▁
Compatibility-Overall7%█▅▁▁▁▁
Heating6%▁▁▁█▅▁

FAQ

Common Caliburn G3 questions

Answered from the same tracked data.