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Caliburn G2 Pods

Fail

Shoppers spend only $20K a year here, so Caliburn G2 Pods is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£20K/yr26K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
63%top-5 click share · 6 brands · 16 sellers

Flapen Score

Caliburn G2 Pods against its category

The dotted line is the Electronics & Photo average. Past it, Caliburn G2 Pods is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caliburn G2 Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caliburn G2 Pods 26K times last year and spent an estimated £20K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
7.4%
Market size, estimated
£20Ka year
Peak month
August1.8× the quietest month
Top search term
uwell caliburn pods11K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £6.97 to £16.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.39 that is £0 to £1K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£6.97–£16.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #161 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 168 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#161in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Caliburn G2 Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Survival Boyz60%
  • Uwell25%
  • W-Direct6%
  • VOW Vapers4%
  • Caliburn3%
  • TILLELOT2%

Demand

Caliburn G2 Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Caliburn G2 Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uwell caliburn pods11K/yr
  • caliburn pods7K/yr
  • caliburn g25K/yr
  • uwell caliburn g21K/yr
  • caliburn g2 pods1K/yr

Reviews and returns

What reviews say buyers love and hate about Caliburn G2 Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof60%

Leaks

I bought 4 they all leak

instantly 1 pod leaks

Size-Overall20%−0.09

Don't fit

These pods are far too small

Defective Material/Parts10%−0.07

2 of the pods were faulty

Love

Advertised Vs Actual Product27%+1.93

As advertised

Just what was needed

As described

Value For Money23%+1.63

Value for money

Good value

Quality-Overall17%+0.34

Great product

overall good

Excellent quality and value for money easy to use and fill compared to other pods which are top fill

Durability7%+0.40

Long lasting

Size-Overall7%−0.09

Perfect fit for my caliburn g3

Return

0.5% Return rate 36% Fixable by listing

Size-Overall28%█▄▃▃▃▁

Don't fit

These pods are far too small

Compatibility-Overall15%▄▇▁▁▅█
Leak-Proof14%▃▃▃█▂▁

Leaks

I bought 4 they all leak

instantly 1 pod leaks

Functionality-Overall13%▁▃▃█▁▇
Defective Material/Parts6%▁▄█▁▅▁

2 of the pods were faulty

FAQ

Common Caliburn G2 Pods questions

Answered from the same tracked data.