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Caliburn A2 Pods

Fail

The top 5 brands take 100% of clicks, so Caliburn A2 Pods is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£63K/yr127K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
58%top-5 click share · 4 brands · 14 sellers

Flapen Score

Caliburn A2 Pods against its category

The dotted line is the Electronics & Photo average. Past it, Caliburn A2 Pods is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caliburn A2 Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caliburn A2 Pods 127K times last year and spent an estimated £63K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.4%
Market size, estimated
£63Ka year
Peak month
September1.3× the quietest month
Top search term
caliburn59K searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £8.07 to £19.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.79 that is £1K to £4K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£8.07–£19.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 133 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Caliburn A2 Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Survival Boyz65%
  • Uwell24%
  • W-Direct8%
  • TVDC4%
  • Open — no brand owns it (0%)

Demand

Caliburn A2 Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Caliburn A2 Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caliburn59K/yr
  • uwell caliburn21K/yr
  • caliburn g417K/yr
  • uwell13K/yr
  • caliburn vape12K/yr
  • uwell caliburn g46K/yr

Reviews and returns

What reviews say buyers love and hate about Caliburn A2 Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof29%

instantly 1 pod leaks

the pods constantly leak i thought I just got a dodgy one so changed it

Durability29%−0.46

Awful product, failed after 1 week

Faulty stopped working in a few weeks

Charging14%−0.22

you would think it would be vastly noticeable how often you have to charge

Functionality-Overall7%−0.11

Neither one works

Value For Money7%+1.35

Waste of money

Love

Advertised Vs Actual Product27%+2.07

As advertised

As described

Exactly what I wanted

Value For Money23%+1.35

much cheaper than in the shops

Value for money

Good value

Quality-Overall17%+0.52

Great product

Works well good quality

overall good

Ease Of Use13%+0.28

Easy to use

easy to use

Battery Life10%+0.68

Excellent battery life so far

Battery life 9.5/10

Return

0.6% Return rate 5% Fixable by listing

Functionality-Overall24%▅█▆▄▅▃

Neither one works

Charging16%▁▂▄▂█▃

you would think it would be vastly noticeable how often you have to charge

Defective Material/Parts12%▁▂▆█▃▁

2 of the pods were faulty

Durability8%█▅▁▆▁▆

Awful product, failed after 1 week

Faulty stopped working in a few weeks

Heating5%▁▁▁▇▅█

FAQ

Common Caliburn A2 Pods questions

Answered from the same tracked data.