Skip to content

C Batteries

Fail

The average product has 50,863 reviews to catch up to, so C Batteries is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£1.5M/yr701K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 76 sellers

Flapen Score

C Batteries against its category

The dotted line is the Electronics & Photo average. Past it, C Batteries is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The C Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for C Batteries 701K times last year and spent an estimated £1.5M. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

25.1% of searches ended in a purchase last week.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
25.1%
Market size, estimated
£1.5Ma year
Peak month
December3.8× the quietest month
Top search term
c batteries278K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £2.26 to £13.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £8.37 that is £67K to £84K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£2.26–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£67K–£84K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Household Batteries, Chargers & Accessories. It carries 50,863 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Household Batteries, Chargers & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
50,863per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top C Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£147K£295K£442K£590K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

76

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Duracell42%
  • Amazon Basics25%
  • JCB12%
  • Energizer11%
  • Q-Connect4%
  • ALLMAX BATTERY4%
  • Open — no brand owns it (1 brand, 2%)

Demand

C Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Search terms

Top C Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • c batteries278K/yr
  • c batteries 4 pack71K/yr
  • lr14 batteries41K/yr
  • batteries c size49K/yr
  • c battery37K/yr
  • batteries c25K/yr
  • c cell batteries23K/yr
  • type c batteries30K/yr
  • lr14 batteries 1.5v size c19K/yr
  • size c batteries18K/yr

Reviews and returns

What reviews say buyers love and hate about C Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life31%−0.06

I started getting low battery warnings

Batteries dont last

Battery life is not the best

Durability27%−0.14

Lasted a matter of weeks

Didn't even last a week

Do not last as long as some

Quality-Overall11%+0.22

This is not acceptable from such a highly regarded brand

Not very good

Absolute rubbish

Size-Overall3%0.00

Wrong size

Functionality-Overall3%−0.02

Does not work

So basic they don't work

Love

Value For Money38%+3.52

Good value for money

Good Value

Great value

Battery Life20%−0.06

Good battery

Long battery life

As described, great Battery life,

Quality-Overall17%+0.22

Reliable make

Good quality

Build quality seems fine on the surface

Advertised Vs Actual Product11%+0.93

As advertised

Just what we needed

Exactly what I expected

Durability6%−0.14

Very durable

Good performance and long lasting depending on usage

They Last well

Return

0.8% Return rate 79% Fixable by listing

Size-Overall74%██████

Wrong size

Functionality-Overall6%█▆▅▄▅▆

Does not work

So basic they don't work

Compatibility-Overall5%▄█▇▂▃▄
Battery Life4%▇▄▄▃█▄

I started getting low battery warnings

Batteries dont last

Battery life is not the best

Charging2%▄▇▆▄▂█

Zero charge in them

They are advertised as suitable for general use and high performance, yet they simply do not hold their charge long enough to be practical

FAQ

Common C Batteries questions

Answered from the same tracked data.