Is c batteries profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 12 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (42/100).

How competitive is the c batteries niche?

7 brands and 76 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in c batteries?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.8%.

When does demand for c batteries peak?

Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the c batteries niche?

Listings span £2.26–£13.09; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 50,863 reviews — the moat a new listing must climb.

c batteries

Skip it

A deep review moat (50,863 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible25.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Great£1.5M

£1.5M/yr · 701K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.37

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Review moat

Bad50,863.25

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.26–£13.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, c batteries is a £1.5M/yr Amazon United Kingdom market (701K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

c batteries market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: £1.3M–£1.7M; units × avg price
Conversion rate: 25.1%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Duracell42%
Amazon Basics25%
JCB12%
Energizer11%
Q-Connect4%
ALLMAX BATTERY4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -21.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top c batteries search terms

c batteries278K/yr -16.6%22.5% conv.
c batteries 4 pack71K/yr -28.9%27.4% conv.
lr14 batteries41K/yr -22.0%21.7% conv.
batteries c size49K/yr -16.9%16.8% conv.
c battery37K/yr -28.2%16.8% conv.
batteries c25K/yr -25.2%13.8% conv.
c cell batteries23K/yr -17.8%19.6% conv.
type c batteries30K/yr -27.1%20.8% conv.
lr14 batteries 1.5v size c19K/yr -20.9%24.3% conv.
size c batteries18K/yr -17.3%23.8% conv.

All search terms

Top c batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400

Duracell£7.824.7★25,627 rev

Duracell Plus C Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400

Duracell£6.514.7★43,563 rev

Amazon Basics 12-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life

Amazon Basics£8.504.6★169,238 rev

JCB Super Alkaline Batteries C Size 1.5V LR14 MN1400 Pack of 4

JCB£5.094.6★1,572 rev

Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life [Amazon Exclusive]

Energizer£10.004.7★2,404 rev

Newest

by launch date

Philips Ultra C Alkaline Batteries LR14 - Powerful for Flashlights and Toys Pack of 20

PHILIPS£13.09407 rev

1y ago

JCB Super Alkaline Batteries C Size 1.5V LR14 MN1400 Pack of 4

JCB£5.091,572 rev

3y ago

Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life

Amazon Basics£7.44169,238 rev

3y ago

Energizer Alkaline Power - C Batteries (8 Pack) - 1.5V Battery - Long Lasting Power - Toys Radios Torches - 100% Recyclable Plastic Free Packaging - 7 Year Shelf Life [Amazon Exclusive]

Energizer£10.002,404 rev

4y ago

Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - MN1400

Duracell£7.8225,627 rev

4y ago

What buyers say about c batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“Good value for money”

Battery Life20%

“Good battery”

Quality-Overall17%

“Reliable make”

Advertised Vs Actual Product11%

“As advertised”

Durability6%

“Very durable”

Size-Overall2%

“Convenient pack size”

Strength2%

“It is effective in the right hands”

Ease Of Use1%

“Very easy to use”

Charging1%

“Good charge”

Functionality-Overall0%

“That they are good for purpose”

What buyers complain about

Battery Life31%

“I started getting low battery warnings”

Durability27%

“Lasted a matter of weeks”

Quality-Overall11%

“This is not acceptable from such a highly regarded brand”

Size-Overall3%

“Wrong size”

Functionality-Overall3%

“Does not work”

Rusts/Corrodes3%

“Batteries have arrived rusty”

Value For Money3%

“Expensive for what they are”

Charging2%

“Zero charge in them”

Natural Resource Wastage2%

“Waste of money”

Leak-Proof1%

“Battery leaked”

Top return reasons

Size-Overall74%

Functionality-Overall6%

Compatibility-Overall5%

Battery Life4%

Charging2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Product Condition1%

Value For Money1%

Rusts/Corrodes1%

Common questions

Is c batteries profitable to sell on Amazon United Kingdom?: The niche generates £1.5M/yr across 12 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (42/100).
How competitive is the c batteries niche?: 7 brands and 76 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in c batteries?: Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.8%.
When does demand for c batteries peak?: Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the c batteries niche?: Listings span £2.26–£13.09; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 50,863 reviews — the moat a new listing must climb.