button battery
Skip itPrices mostly outside the sweet spot ($2.35–$7.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£53K£53K/yr · 105K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.26avg listing price — sweet spot $15–$100
Review moat
Bad33,356.81avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.35–£7.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, button battery is a £53K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
button battery market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £43K–£53K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
99
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
22%
- Duracell24%
- Ansmann23%
- Cell Batteries11%
- 5 Plus7%
- LiCB7%
- GP6%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -26.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top button battery search terms
- button battery56K/yr
- button batteries25K/yr
- cell batteries13K/yr
- button cell batteries12K/yr
Top button battery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![HYCELL Alkaline & Lithium Button Cells [Assorted Multipack of 24] Incl 2 of CR1620/CR2016/CR2025/CR2032/LR41/LR43/LR44/LR626/LR621/LR754/LR1120/LR1130 Coin Cells ideal for Watches Car Keys Toys etc](https://m.media-amazon.com/images/I/41ghRuabUxL.jpg)
HYCELL Alkaline & Lithium Button Cells [Assorted Multipack of 24] Incl 2 of CR1620/CR2016/CR2025/CR2032/LR41/LR43/LR44/LR626/LR621/LR754/LR1120/LR1130 Coin Cells ideal for Watches Car Keys Toys etc
Ansmann£4.684.4★7,263 rev
Duracell CR2032 Lithium Coin Batteries 3V (4 Pack) - Up to 70% Extra Life - Baby Secure Technology & Packaging For Apple AirTags Key Fobs Home Devices Fitness and Medical Accessories
Duracell£4.494.7★213,937 rev
100 Assorted Mixed Alkaline Button Cell Batteries 377 Ag1 Ag3 Ag4 Ag10 Ag12 Ag13
Cell Batteries£3.734.4★3,226 rev
GP Extra CR2032 Batteries 3V Lithium Coin Battery Pack of 10 Long Lasting Button Cell Battery for Car Key Fob AirTag Scales Remotes & Toys Child-Safe Packaging Replaces DL2032 ECR2032
GP£4.504.6★22,623 rev
LR44 AG13 A76 357 SR44 L1154 1.5V Alkaline Button Cell Batteries (10 Pack) High Capacity Coin Batteries for Watches Key Fobs Toys & Small Electronics
5 Plus£2.724.6★12,495 rev
Newest
by launch date
POWEROWL 12 Pcs LR44 Batteries for Watches Christmas decorations Bottle Lights and Small Electronics (Blue)
POWEROWL£2.5017 rev
Enegitech CR2032 Lithium Coin Batteries Button 2032 3V Recommended for Use in Key Fobs Watches Calculators Remote Controls Thermometers Key Finder GPS Compatible 6-Pack
Enegitech£2.98559 rev
GutAlkaLi AG13 LR44 1.5V Alkaline Button Cell Batteries Mercury Free (357/357A/L11154/A76/GPA76) LR44(AG13)-30 Pack
GutAlkaLi£4.731,097 rev
Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12
PHILIPS£5.95726 rev
Warriors 10X CR2032 Batteries 3V 240mAh Lithium Coin Batteries
Warriors£3.999,272 rev
Trending
90-day click momentumPOWEROWL 12 Pcs LR44 Batteries for Watches Christmas decorations Bottle Lights and Small Electronics (Blue)
POWEROWL£2.505.0★
100PP CR2025 Battery 3V Lithium 10 Pack - for Car Keys & Remotes
100%PeakPower£4.524.5★
Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12
PHILIPS£5.954.6★
LiCB CR2032 Battery 3V Lithium 5PCS (CR 2032 / Batteries CR2032 / DL2032 / ECR2032/) for Computer motherboards Remotes LED lights Glucometers Toys Car key Scales.
LiCB£3.414.5★
CR2032 DL2032 ECR2032 BR2032 3V Lithium Coin Cell Batteries (5 Pack) Long Lasting Button Battery for Car Key Fobs Watches & Small Electronics
5 Plus£2.764.5★
What buyers say about button battery
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Good battery”
“Just as described”
“Trusted brand, trusted quality”
“Durable”
“Fit perfect”
“Easy to Use”
“Fully charged”
“Ease of use;compatibility”
“They work very well full of electrical power”
What buyers complain about
“Battery appeared to be completely dead”
“Don't last”
“Very poor performance”
“Difficult to open”
“when button pressed red LED would not light”
“Batteries not charged”
“A bit more expensive than other brands”
“these are small”
“Does not fit Tiguan”
“Large button batteries”
Top return reasons
Common questions
- Is button battery profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the button battery niche?
- 14 brands and 99 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in button battery?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for button battery peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the button battery niche?
- Listings span £2.35–£7.83; the average listing price is £4.26 (sweet spot $15–$100). The average incumbent carries 33,357 reviews — the moat a new listing must climb.