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Button Battery

Fail

Prices span $2.35–$7.83, mostly outside the sweet spot, so Button Battery is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£53K/yr105K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 99 sellers

Flapen Score

Button Battery against its category

The dotted line is the Electronics & Photo average. Past it, Button Battery is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Button Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Button Battery 105K times last year and spent an estimated £53K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
11.7%
Market size, estimated
£53Ka year
Peak month
December3.7× the quietest month
Top search term
button battery56K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.35 to £7.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.26 that is £1K to £2K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.35–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Household Batteries, Chargers & Accessories. It carries 33,357 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Household Batteries, Chargers & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
33,357per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Button Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

99

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

22%

  • Duracell24%
  • Ansmann23%
  • Cell Batteries11%
  • 5 Plus7%
  • LiCB7%
  • GP6%

Demand

Button Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Button Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • button battery56K/yr
  • button batteries25K/yr
  • cell batteries13K/yr
  • button cell batteries12K/yr

Reviews and returns

What reviews say buyers love and hate about Button Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life35%−0.14

Battery appeared to be completely dead

Awful battery life

Low battery life

Durability15%−0.05

Don't last

Pretty much dead upon first use

Deplete when not even used

Quality-Overall9%+0.32

Very poor performance

Low quality

Cheap quality / charge - unfortunately yes

Ease Of Use7%−0.01

Difficult to open

It's not easy to spot

They were hard to get out

Functionality-Overall5%−0.02

when button pressed red LED would not light

Did not work

sadly they failed at a crucial moment just before a gig

Love

Value For Money35%+2.90

Fair price

Excellent value

Excellent value for money

Battery Life19%−0.14

Good battery

Long battery life

long battery life

Advertised Vs Actual Product16%+1.40

Just as described

Just what I needed

As advertised

Quality-Overall14%+0.32

Trusted brand, trusted quality

the quality has always been consistent

Good Quality

Durability4%−0.05

Durable

the performance has been completely reliable

theyve been absolutely reliable

Return

0.1% Return rate 60% Fixable by listing

Size-Overall56%▅▆▇▇▆█

these are small

they are small batteries

Small But Mighty: These Little Buttons Pack a Punch

Functionality-Overall14%▆▇▄▅█▄

when button pressed red LED would not light

Did not work

sadly they failed at a crucial moment just before a gig

Compatibility-Overall8%█▅█▆▄▄

Does not fit Tiguan

Not compatible with AirTag

States compatible with 675 392 394 384 376 - this is false

Battery Life7%█▅▅▇▃▂

Battery appeared to be completely dead

Awful battery life

Low battery life

Advertised Vs Actual Product2%▄█▆█▁▁

FAQ

Common Button Battery questions

Answered from the same tracked data.