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Button Battery

prices mostly outside the sweet spot ($2.35–$7.83) — Button Battery doesn't clear our bar today.

Flapen Score

37
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Market size 13Growth 12Conversion 94Competition 33Returns 99Price range 0Avg price 12Brand share 54Review moat 9Quality gap 30
This niche Category average

Is Button Battery profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Button Battery is a £53K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Button Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.5% over the last 90 days and 11.7% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr13K
Search volume / yr-26.5%105K
Conversion rate11.7%
Avg price£4.26

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 99
Top-5 product click share65%
Open market27%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement90%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews33,357

Top Button Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

99

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

22%

  • Duracell24%
  • Ansmann23%
  • Cell Batteries11%
  • 5 Plus7%
  • LiCB7%
  • GP6%

Button Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR11.7%Products21Brands14Top 5 Brands73%OOS Rate0.0%Rating4.6★Reviews33,357Avg BSR#105
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Button Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • button battery56K/yr
  • button batteries25K/yr
  • cell batteries13K/yr
  • button cell batteries12K/yr

What reviews say buyers love and hate about Button Battery

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money35%

Fair price

Battery Life19%

Good battery

Advertised Vs Actual Product16%

Just as described

Quality-Overall14%

Trusted brand, trusted quality

Durability4%

Durable

What buyers complain about

84% of reviews
Battery Life35%

Battery appeared to be completely dead

Durability15%

Don't last

Quality-Overall9%

Very poor performance

Ease Of Use7%

Difficult to open

Functionality-Overall5%

when button pressed red LED would not light

Button Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Functionality-Overall
14%
3Compatibility-Overall
8%
4Battery Life
7%
5Advertised Vs Actual Product
2%

Common Button Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Button Battery 37/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.
Search demand for Button Battery on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.