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Bt Remote Control

Fail

The top 5 brands take 100% of clicks, so Bt Remote Control is a Fail.

Flapen Score
31
31 / 100
Ranks 1,398 of 1,488 Electronics & Photo niches · −13 vs the category median of 44
Market size
£29K/yr15K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
96%top-5 click share · 5 brands · 8 sellers

Flapen Score

Bt Remote Control against its category

The dotted line is the Electronics & Photo average. Past it, Bt Remote Control is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bt Remote Control market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bt Remote Control 15K times last year and spent an estimated £29K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
20.1%
Market size, estimated
£29Ka year
Peak month
December1.8× the quietest month
Top search term
bt remote control for tv box5K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £7.11 to £13.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£7.11–£13.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,251 within Home Cinema, TV & Video. It carries 527 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#1,251in Home Cinema, TV & Video
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
527per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bt Remote Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • DragonSat52%
  • Just Great Gifts LTD25%
  • BT10%
  • binoa9%
  • Generic4%

Demand

Bt Remote Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bt Remote Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bt remote control for tv box5K/yr
  • bt youview remote control3K/yr
  • bt tv remote control3K/yr
  • bt remote control2K/yr
  • bt remote2K/yr

Reviews and returns

What reviews say buyers love and hate about Bt Remote Control

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.13

On/0ff switch did not work would change channels OK

Does t work

Quality-Overall17%−0.12

Rubbish quality

Value For Money17%+0.26

so therefore 9.99 is a bit pricey

Product Condition8%−0.07

Definitely not a new item

Definitely not new

Compatibility-Overall8%

Bluetooth incompatible

Love

Advertised Vs Actual Product21%+1.24

It is what it's advertised to be

Exactly as described

Was exactly as stated

Remote Control17%+1.44

This is a genuine BT remote at an excellent price

This older version of remote is brilliant

Remote works,

Value For Money17%+0.26

worth paying the extra money

Good value for money

I was very pleased to find this on here, and at a reasonable price, too

Functionality-Overall12%−0.13

Functions 100% immediately

it worked straight away

Compatibility-Overall8%

Specification and compatibility is important

Return

3.3% Return rate 3% Fixable by listing

Compatibility-Overall26%▆▂▃█▅▇

Bluetooth incompatible

Touch/Button Controls19%▃▃█▃▅▃

the volume button dosent work

Audio Volume13%█▄█▅▄▄

the volume buttons didn't work

Functionality-Overall13%▅█▁▅▇▅

On/0ff switch did not work would change channels OK

Does t work

Product Condition8%▁▄▃▆█▂

Definitely not a new item

Definitely not new

FAQ

Common Bt Remote Control questions

Answered from the same tracked data.