Boltune
FailShoppers spend only $7K a year here, so Boltune is a Fail.
- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £7K/yr23K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 44 sellers
Flapen Score
Boltune against its category
The dotted line is the Electronics & Photo average. Past it, Boltune is stronger. Inside it, weaker.
Market
The Boltune market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boltune 23K times last year and spent an estimated £7K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £7Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- earphones for small ears5K searches a year
02 · Price
A sale here is worth £18.24.
Listings sell for £18.24 on average, from £5.10 to £40.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £18.24 that is £0 to £2K a year per listing.
- Average price
- £18.24inside the $15 to $100 sweet spot
- Price range
- £5.10–£40.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #132 within Headphones, Earphones & Accessories. It carries 22,727 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #132in Headphones, Earphones & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 22,727per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Boltune products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
Wireless Earbuds Bluetooth 5.3 Headphones with 4 ENC Noise Canceling Mic 50H Stereo Dual LED Display Ear Buds Sport Bluetooth Earphones with Earhooks IP7 Waterproof Wireless Headphones Rose Gold
- Price
- £19.05
- Rating
- 4.4/5
- Reviews
- 10,625
- Age
- 2y ago
Ear Buds Invisible Earbuds Tiny Earphones Mini Gym Headphones Wireless
- Price
- £17.26
- Rating
- 4.0/5
- Reviews
- 181
- Age
- 2y ago
soundcore Anker P40i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £29.93
- Rating
- 4.4/5
- Reviews
- 16,535
- Age
- 2y ago
Trending
90-day click momentum
Trend Air Stealth P3 Dust Mask Respirator Small/Medium Replaceable HEPAC Filters Comfortable Design for All-Day Use 99.99% Filtration Efficiency STEALTH/SM
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 8y ago
soundcore by Anker P3 Noise Cancelling Earbuds Ultra Long 50H Playtime Fast Charging Big Bass Multi-Mode Noise Cancelling AI-Enhanced Calls Wireless Charging App Control Bluetooth 5.2
- Price
- £40.50
- Rating
- 4.4/5
- Reviews
- 14,121
- Age
- 5y ago
Ear Buds Invisible Earbuds Tiny Earphones Mini Gym Headphones Wireless
- Price
- £17.26
- Rating
- 4.0/5
- Reviews
- 181
- Age
- 2y ago
King Lucky i121 Open Ear Wireless Bluetooth 5.4 Clip-on Earbuds with Mic 50H Playtime Waterproof Comfortable for Small Ears&Glasses Wearers for Workouts (Modern Design Purple)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 5,984
- Age
- 1y ago
Wireless Earbuds for Small Ear Canals Mini Size Cute Bluetooth Ear Buds for Women Girls with 2 Noise Reduction Mic for Clear Calls Small Wireless Earphones with Immersive Premium Sound(Antique Rose)
- Price
- £18.17
- Rating
- 4.0/5
- Reviews
- 807
- Age
- 1y ago
Newest
by launch datesoundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £24.78
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
Wireless Earbuds Bluetooth 5.3 in Ear Headphones with Noise Cancelling Mic 48H Playtime HiFi Stereo Bluetooth Earphones IPX8 Waterproof Touch Control True Wireless Headphones for iPhone/Android/IOS
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 6,171
- Age
- 1y ago
King Lucky i121 Open Ear Wireless Bluetooth 5.4 Clip-on Earbuds with Mic 50H Playtime Waterproof Comfortable for Small Ears&Glasses Wearers for Workouts (Modern Design Purple)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 5,984
- Age
- 1y ago
Wireless Earbuds for Small Ear Canals Mini Size Cute Bluetooth Ear Buds for Women Girls with 2 Noise Reduction Mic for Clear Calls Small Wireless Earphones with Immersive Premium Sound(Antique Rose)
- Price
- £18.17
- Rating
- 4.0/5
- Reviews
- 807
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
18%
- soundcore53%
- Poounur7%
- Xmenha7%
- Trend6%
- eleror5%
- JLab4%
Demand
Boltune search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Boltune search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earphones for small ears5K/yr
- fone de ouvido5K/yr
- boltune3K/yr
- soundcore life p33K/yr
- soundcore p32K/yr
- true wireless1K/yr
- fone bluetooth899/yr
- anker soundcore life p31K/yr
- anker p3420/yr
- anker life p3334/yr
Reviews and returns
What reviews say buyers love and hate about Boltune
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fall apart easily
just fell apart
Stopped working after one use
constantly disconnects
Cant connect
Disconnects often
Sound not clear
Poor Quality Sound
Not loud enough
Bad quality
Cheap quality
Rubbish quality
Stopped charging
Wont recharge
will not charge
Love
Clear sound
Sound is decent
Amazing sound
Amazing Quality
Great build quality
Good quality, delivered on time
Affordable price
Great headphones for price
Fair price
Good battery
Battery lasts well
Amazing battery life
Definitely recommend for comfort
Also comfortable to wear
Perfect for sleeping
Return
1.9% Return rate 11% Fixable by listing
constantly disconnects
Cant connect
Disconnects often
Sound not clear
Poor Quality Sound
Not loud enough
Didn't work
Do not work properly
then suddenly stopped working
Stopped charging
Wont recharge
will not charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boltune questions
Answered from the same tracked data.