Bluetooth Speaker
MaybeShoppers spend $10.6M a year here. But the average product has 20,885 reviews to catch up to, so Bluetooth Speaker is a Maybe.
- Flapen Score
- 57 / 100Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 4457
- Market size
- £10.6M/yr9.1M searches / yr
- 90-day growth
- +29.0%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 48 sellers
Flapen Score
Bluetooth Speaker against its category
The dotted line is the Electronics & Photo average. Past it, Bluetooth Speaker is stronger. Inside it, weaker.
Market
The Bluetooth Speaker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Speaker 9.1M times last year and spent an estimated £10.6M. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10.6M a year.
- Searches, last 12 months
- 9.1M
- Growth, 90 days vs prior 90
- +29.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £10.6Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- bluetooth speaker3.0M searches a year
02 · Price
A sale here is worth £46.89.
Listings sell for £46.89 on average, from £10.22 to £239.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £46.89 that is £234K to £281K a year per listing.
- Average price
- £46.89inside the $15 to $100 sweet spot
- Price range
- £10.22–£239.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £234K–£281K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #28 within Portable Sound & Video. It carries 20,885 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #28in Portable Sound & Video
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 20,885per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bluetooth Speaker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Black)
- Price
- £21.89
- Rating
- 4.7/5
- Reviews
- 143,491
- Age
- 9y ago
JBL GO 4 Ultra-Portable Bluetooth Speaker with Big JBL Pro Sound and Punchy Bass PlaytimeBoost Waterproof Design and 7-Hour Playtime Black
- Price
- £26.15
- Rating
- 4.7/5
- Reviews
- 23,400
- Age
- 2y ago
JBL Charge 6 Wireless Portable Bluetooth Speaker Black
- Price
- £103.38
- Rating
- 4.8/5
- Reviews
- 4,674
- Age
- 1y ago
Anker Soundcore Bluetooth Speaker Upgraded Version with 24H Playtime IPX5 Waterproof Stereo Sound 66ft Bluetooth Range Built-In Mic Portable Wireless Speaker for iPhone Samsung
- Price
- £18.84
- Rating
- 4.7/5
- Reviews
- 35,371
- Age
- 10y ago
JBL GO 4 Ultra-Portable Bluetooth Speaker with Big JBL Pro Sound and Punchy Bass PlaytimeBoost Waterproof Design and 7-Hour Playtime Blue
- Price
- £27.06
- Rating
- 4.7/5
- Reviews
- 23,400
- Age
- 2y ago
Trending
90-day click momentum
JBL Go 5 UltraPortable Bluetooth Speaker Waterproof Black
- Price
- £33.44
- Rating
- 4.7/5
- Reviews
- 658
- Age
- 3mo ago
DUDGSIS Portable Bluetooth Speaker Wireless Speakers With Led Light Louder Volume & Enhanced Bass IPX7 Waterproof 15H Playtime Durable Loud Outdoor Speaker for Travel Sport
- Price
- £16.28
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 5mo ago
Portable Bluetooth Speaker Mini Outdoor Bluetooth Speakers with HD Sound LED Power Display Big Pro Sound with Punchy Bass Integrated Carabiner 25H Playtime RGB TWS For Outdoor/Party/Travel
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 3mo ago
Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Pink&Brown)
- Price
- £24.30
- Rating
- 4.7/5
- Reviews
- 143,491
- Age
- 8mo ago
Bose SoundLink Flex Portable Bluetooth Speaker (2nd Gen) Small Portable Wireless Outdoor Speaker with Hi-Fi Audio Up to 12h Battery Life Waterproof and Dustproof Twilight Blue - Limited Edition
- Price
- £89.46
- Rating
- 4.7/5
- Reviews
- 10,960
- Age
- 1y ago
Newest
by launch dateJBL Go 5 UltraPortable Bluetooth Speaker Waterproof Black
- Price
- £33.44
- Rating
- 4.7/5
- Reviews
- 658
- Age
- 3mo ago
Portable Bluetooth Speaker Mini Outdoor Bluetooth Speakers with HD Sound LED Power Display Big Pro Sound with Punchy Bass Integrated Carabiner 25H Playtime RGB TWS For Outdoor/Party/Travel
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 3mo ago
DUDGSIS Portable Bluetooth Speaker Wireless Speakers With Led Light Louder Volume & Enhanced Bass IPX7 Waterproof 15H Playtime Durable Loud Outdoor Speaker for Travel Sport
- Price
- £16.28
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 5mo ago
Anker Soundcore 2 Portable Bluetooth Speaker with 12W Stereo Sound BassUp IPX7 Waterproof 24-Hour Playtime Wireless Stereo Pairing Speaker for Home Outdoors Travel (Pink&Brown)
- Price
- £24.30
- Rating
- 4.7/5
- Reviews
- 143,491
- Age
- 8mo ago
JBL Grip Compact Bluetooth Speaker Black
- Price
- £63.91
- Rating
- 4.6/5
- Reviews
- 912
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
14%
- JBL29%
- Anker27%
- soundcore10%
- JBL Harman8%
- Ortizan7%
- DUDGSIS4%
- Open — no brand owns it (8 brands, 14%)
Demand
Bluetooth Speaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Bluetooth Speaker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluetooth speaker3.0M/yr
- speaker1.4M/yr
- jbl speaker1.2M/yr
- speakers wireless bluetooth555K/yr
- portable speaker438K/yr
- jbl410K/yr
- speakers472K/yr
- anker speaker203K/yr
- portable bluetooth speaker172K/yr
- soundcore speaker142K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Speaker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor sound quality
Not loud enough
Sounds awful
doesnt hold any charge
it's not charging
doesn't hold a charge
Not as loud as I thought it would be
Volume is either too quiet or too loud
very low sound
lots of white noise
Loud
Very loud
BASS HEAVY
Lacks Bass
a little bass heavy
Love
The sound is incredible
AMAZING SOUND
Amazing clear sound
Great value
Money well spent
Great speaker for the price
Decent build quality
The build quality is excellent
Amazing quality
Great bass
bass is quite strong
powerful nice bass
Battery life is amazing
Long Battery Life
Good battery
Return
1.5% Return rate 9% Fixable by listing
Poor sound quality
Not loud enough
Sounds awful
Kept losing connection
Keep disconnecting
unable to pair
Not an impressive speaker
Speaker is defective
Awful speaker
lots of white noise
Loud
Very loud
Small size
slightly shorter than them
Larger than what I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Speaker questions
Answered from the same tracked data.