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Bluetooth Receiver

Fail

Demand is soft, at -10.1% this quarter, so Bluetooth Receiver is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£451K/yr526K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
64%top-5 click share · 11 brands · 17 sellers

Flapen Score

Bluetooth Receiver against its category

The dotted line is the Electronics & Photo average. Past it, Bluetooth Receiver is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Receiver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Receiver 526K times last year and spent an estimated £451K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
7.0%
Market size, estimated
£451Ka year
Peak month
November2.6× the quietest month
Top search term
aux bluetooth adapter for car93K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £6.90 to £23.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.26 that is £18K to £25K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£6.90–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£25K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #17 within Car & Vehicle Electronics. It carries 7,043 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#17in Car & Vehicle Electronics
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,043per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bluetooth Receiver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£90K£135K£180K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

10%

  • UGREEN68%
  • Mohard7%
  • ZZOSRDR5%
  • esinkin4%
  • Babacom3%
  • 1Mii2%
  • Open — no brand owns it (5 brands, 10%)

Demand

Bluetooth Receiver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Bluetooth Receiver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aux bluetooth adapter for car93K/yr
  • bluetooth receiver93K/yr
  • bluetooth aux adapter56K/yr
  • aux bluetooth adapter35K/yr
  • bluetooth aux30K/yr
  • bluetooth receiver 3.5mm jack31K/yr
  • aux to bluetooth adapter26K/yr
  • car aux bluetooth adapter18K/yr
  • car bluetooth aux adapter19K/yr
  • bluetooth audio receiver16K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Receiver

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Connectivity-Overall”
13%of negative reviews mention “Audio Quality”
2.7%of orders come back
“audio cuts out”
A buyer, on “Audio Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bluetooth Receiver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data