Bluetooth Receiver
FailDemand is soft, at -10.1% this quarter, so Bluetooth Receiver is a Fail.
- Flapen Score
- 46 / 100Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 4446
- Market size
- £451K/yr526K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 17 sellers
Flapen Score
Bluetooth Receiver against its category
The dotted line is the Electronics & Photo average. Past it, Bluetooth Receiver is stronger. Inside it, weaker.
Market
The Bluetooth Receiver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Receiver 526K times last year and spent an estimated £451K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £451Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- aux bluetooth adapter for car93K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £6.90 to £23.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.26 that is £18K to £25K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £6.90–£23.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£25K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #17 within Car & Vehicle Electronics. It carries 7,043 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #17in Car & Vehicle Electronics
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,043per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bluetooth Receiver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UGREEN Aux Bluetooth Adapter for Car Bluetooth 6.0 Receiver for Car/Home Stereo/Speaker/Headphones Handsfree Call Dual Device Connection 15 Hour Playtime
- Price
- £8.26
- Rating
- 4.3/5
- Reviews
- 10,432
- Age
- 4y ago
UGREEN Bluetooth Aux Adapter Car Aux Bluetooth 6.0 Receiver USB Audio Adaptor with 3.5mm Jack for Home Stereo Music Streaming Built-in Microphone Plug and Play Auto on Handsfree Car Kit
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 26,932
- Age
- 5y ago
Mohard Car Bluetooth AUX Adapter Mini Bluetooth 5.3 Receiver for Home Stereo/Speaker/Wired Headphones BluetoothCar Adapter AUX Hi-Fi Receivers Amplifiers Hands-free Dual Connection 16H Playtime
- Price
- £11.51
- Rating
- 4.5/5
- Reviews
- 13,980
- Age
- 4y ago
UGREEN AUX Bluetooth 6.0 Adapter for Car with LDAC Bluetooth Receiver for Car/Home Stereo/Speaker Bluetooth Receiver AUX Handsfree Call Dual Device Connection 17 Hour Playtime
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 1,670
- Age
- 1y ago
UGREEN Bluetooth 6.0 Aux Adapter LDAC Car Bluetooth Receiver Hi-Res Gold Certification USB Audio Adaptor with 3.5mm Jack Music Streaming Built-in Microphone Auto on Handsfree Car Kit
- Price
- £12.78
- Rating
- 4.6/5
- Reviews
- 26,932
- Age
- 9mo ago
Trending
90-day click momentum
5.0 Bluetooth Audio Receiver Adapter 3.5mm AUX or RCA Input NFC Wireless Bluetooth Extender Wireless Receiver with Dual Interface for Car Laptop Speaker Home Stereo Theater Amplifier Audio Headphone
- Price
- £8.62
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 9mo ago
UGREEN Bluetooth 6.0 Aux Adapter LDAC Car Bluetooth Receiver Hi-Res Gold Certification USB Audio Adaptor with 3.5mm Jack Music Streaming Built-in Microphone Auto on Handsfree Car Kit
- Price
- £12.78
- Rating
- 4.6/5
- Reviews
- 26,932
- Age
- 9mo ago
Car Bluetooth AUX Adapter Bluetooth 5.4 Receiver for Home Stereo/Speaker/Wired Headphones 3.5mm Audio Adapter Hi-Fi Receivers Amplifiers Supports Dual Device Connection 16H Playtime Handsfree
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 8mo ago
![[Upgraded] 1Mii B06 Plus Bluetooth Receiver with 3.5mm Jack or RCA HiFi Bluetooth 5.3 Audio Receiver Adapter with 3D Surround aptX HD for Streaming Music from Smartphone to Old Vintage Stereo System](https://m.media-amazon.com/images/I/51RpdvLXiJL.jpg)
[Upgraded] 1Mii B06 Plus Bluetooth Receiver with 3.5mm Jack or RCA HiFi Bluetooth 5.3 Audio Receiver Adapter with 3D Surround aptX HD for Streaming Music from Smartphone to Old Vintage Stereo System
- Price
- £23.04
- Rating
- 4.5/5
- Reviews
- 14,217
- Age
- 8y ago
Glangeh 2026 Upgraded Bluetooth 5.3 Car AdapterPD 36W+QC3.0 18W 2-in-1 Bluetooth FM Transmitter Dual Stronger Mics& Fast Car Charger Wireless Car Radio Adapter Hands-Free Kit Siri Assistant
- Price
- £12.46
- Rating
- 4.5/5
- Reviews
- 2,453
- Age
- 1y ago
Newest
by launch dateCar Bluetooth AUX Adapter Bluetooth 5.4 Receiver for Home Stereo/Speaker/Wired Headphones 3.5mm Audio Adapter Hi-Fi Receivers Amplifiers Supports Dual Device Connection 16H Playtime Handsfree
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 8mo ago
5.0 Bluetooth Audio Receiver Adapter 3.5mm AUX or RCA Input NFC Wireless Bluetooth Extender Wireless Receiver with Dual Interface for Car Laptop Speaker Home Stereo Theater Amplifier Audio Headphone
- Price
- £8.62
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 9mo ago
UGREEN Bluetooth 6.0 Aux Adapter LDAC Car Bluetooth Receiver Hi-Res Gold Certification USB Audio Adaptor with 3.5mm Jack Music Streaming Built-in Microphone Auto on Handsfree Car Kit
- Price
- £12.78
- Rating
- 4.6/5
- Reviews
- 26,932
- Age
- 9mo ago
UGREEN AUX Bluetooth 6.0 Adapter for Car with LDAC Bluetooth Receiver for Car/Home Stereo/Speaker Bluetooth Receiver AUX Handsfree Call Dual Device Connection 17 Hour Playtime
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 1,670
- Age
- 1y ago
UGREEN Bluetooth 6.0 Receiver with LDAC Hi-Res Audio Bluetooth Audio Adapter for Hi-Fi 15H Playtime Long Range Dual Pairing Wireless Adapter for Speakers/Home Stereo
- Price
- £17.98
- Rating
- 4.4/5
- Reviews
- 2,143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- UGREEN68%
- Mohard7%
- ZZOSRDR5%
- esinkin4%
- Babacom3%
- 1Mii2%
- Open — no brand owns it (5 brands, 10%)
Demand
Bluetooth Receiver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Bluetooth Receiver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aux bluetooth adapter for car93K/yr
- bluetooth receiver93K/yr
- bluetooth aux adapter56K/yr
- aux bluetooth adapter35K/yr
- bluetooth aux30K/yr
- bluetooth receiver 3.5mm jack31K/yr
- aux to bluetooth adapter26K/yr
- car aux bluetooth adapter18K/yr
- car bluetooth aux adapter19K/yr
- bluetooth audio receiver16K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Receiver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
audio cuts out
Poor quality sound
it would sound terrible
Poor connectivity
sometimes it disconnect
Come back a few moments later and it's disconnected
rubbish doesnt work
Didn't work for me
It doesn't work very well
Broke after 2 months use
Breaks straight away
Stopped working after a few weeks of use
Buzzing sound
all I get is white noise
it would sound terrible
Love
Connects every time
Connects quickly
Excellent connectivity
Very clear and good quality
Good quality
really well made
Satisfying sound quality
Good sound quality
Decent sound
Great value
much cheaper
Excellent value for money
Works as it should
Works as it should happy purchase
It works as expected
Return
2.7% Return rate 4% Fixable by listing
Not compatible
Does not pair with headphones
miss' to pair with anything
Poor connectivity
sometimes it disconnect
Come back a few moments later and it's disconnected
rubbish doesnt work
Didn't work for me
It doesn't work very well
audio cuts out
Poor quality sound
it would sound terrible
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Receiver questions
Answered from the same tracked data.