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Blu Ray Player

Fail

Buyers convert on only 0.9% of searches, so Blu Ray Player is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£266K/yr545K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
77%top-5 click share · 11 brands · 36 sellers

Flapen Score

Blu Ray Player against its category

The dotted line is the Electronics & Photo average. Past it, Blu Ray Player is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blu Ray Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blu Ray Player 545K times last year and spent an estimated £266K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£266Ka year
Peak month
December2.0× the quietest month
Top search term
blu ray player229K searches a year

02 · Price

A sale here is worth £53.05.

Listings sell for £53.05 on average, from £21.90 to £195.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £53.05 that is £27K to £40K a year per listing.

Average price
£53.05inside the $15 to $100 sweet spot
Price range
£21.90–£195.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£27K–£40K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #28 within Home Cinema, TV & Video. It carries 2,103 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#28in Home Cinema, TV & Video
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,103per listing
Listings tracked
14

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blu Ray Player products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

36

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

11%

  • Sony48%
  • MAJORITY18%
  • Panasonic10%
  • DBPOWER6%
  • Oakcastle3%
  • Oreilet3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Blu Ray Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Blu Ray Player search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blu ray player229K/yr
  • bluray players uk63K/yr
  • blu ray dvd player41K/yr
  • blue raydvd player43K/yr
  • blueray-dvd player32K/yr
  • blue ray player24K/yr
  • blu-ray player21K/yr
  • bluray player15K/yr
  • blueray-dvd player 4k14K/yr
  • dvd blu ray players6K/yr

Reviews and returns

What reviews say buyers love and hate about Blu Ray Player

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Absolute garbage”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blu Ray Player questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data