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Blu Ray Player

Fail

Buyers convert on only 0.9% of searches, so Blu Ray Player is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£266K/yr545K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
77%top-5 click share · 11 brands · 36 sellers

Flapen Score

Blu Ray Player against its category

The dotted line is the Electronics & Photo average. Past it, Blu Ray Player is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blu Ray Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blu Ray Player 545K times last year and spent an estimated £266K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£266Ka year
Peak month
December2.0× the quietest month
Top search term
blu ray player229K searches a year

02 · Price

A sale here is worth £53.05.

Listings sell for £53.05 on average, from £21.90 to £195.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £53.05 that is £27K to £40K a year per listing.

Average price
£53.05inside the $15 to $100 sweet spot
Price range
£21.90–£195.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£27K–£40K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #28 within Home Cinema, TV & Video. It carries 2,103 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#28in Home Cinema, TV & Video
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,103per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blu Ray Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Sony48%
  • MAJORITY18%
  • Panasonic10%
  • DBPOWER6%
  • Oakcastle3%
  • Oreilet3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Blu Ray Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Blu Ray Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blu ray player229K/yr
  • bluray players uk63K/yr
  • blu ray dvd player41K/yr
  • blue raydvd player43K/yr
  • blueray-dvd player32K/yr
  • blue ray player24K/yr
  • blu-ray player21K/yr
  • bluray player15K/yr
  • blueray-dvd player 4k14K/yr
  • dvd blu ray players6K/yr

Reviews and returns

What reviews say buyers love and hate about Blu Ray Player

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.06

Absolute garbage

Poor quality

All in all, it's cheap and bad quality

Functionality-Overall14%−0.15

it has stopped working

it doesnt work as described

Did not work

Durability12%−0.12

Bought it a year ago and broke already

Broke after only a few months

Stopped working after couple of weeks, rubbish

Noise Level4%−0.03

And it's is rather loud when the disk is spinning

Very noisy

Had a loud bang

Value For Money4%+1.74

Expensive price

Waste of money

Astounding Price Increase

Love

Value For Money26%+1.74

Great value

Excellent value

Excellent price

Assembly/Installation12%+0.73

Easy to assemble

Easy to install

Easy set up

Quality-Overall12%−0.06

Excellent quality Kit

Fabulous product

Good reliable stuff Majority

Ease Of Use9%+0.69

Easy to use

Easy to operate

the remote is easy to use

Compactness8%+0.69

Very compact unit

Nice and compact

Compact and easy to use

Return

2.5% Return rate 4% Fixable by listing

Functionality-Overall37%▇█▇▆▇█

it has stopped working

it doesnt work as described

Did not work

Compatibility-Overall18%▆▅▆█▆▆

Mental compatibility issues

Doesn't work, for any dvds

I. t was not compatable with my tv

Defective Material/Parts6%██▄▂▇▃
Connectivity-Overall5%▂▆█▇▂▅
Quality-Overall4%▄▃▆▄█▄

Absolute garbage

Poor quality

All in all, it's cheap and bad quality

FAQ

Common Blu Ray Player questions

Answered from the same tracked data.