Is blu ray player profitable to sell on Amazon United Kingdom?

The niche generates £266K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (39/100).

How competitive is the blu ray player niche?

11 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in blu ray player?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 2.5%.

When does demand for blu ray player peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the blu ray player niche?

Listings span £21.90–£195.15; the average listing price is £53.05 (sweet spot $15–$100). The average incumbent carries 2,103 reviews — the moat a new listing must climb.

blu ray player

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great£53.05

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Okay£266K

£266K/yr · 545K searches

Price range

Okay£21.90–£195.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,103.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, blu ray player is a £266K/yr Amazon United Kingdom market (545K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

blu ray player market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £318K–£424K; units × avg price
Conversion rate: 0.9%
Avg BSR: #28
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 9.2%
Avg brand age: 42 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

Sony48%
MAJORITY18%
Panasonic10%
DBPOWER6%
Oakcastle3%
Oreilet3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top blu ray player search terms

blu ray player229K/yr -16.4%0.5% conv.
bluray players uk63K/yr -16.7%0.8% conv.
blu ray dvd player41K/yr -21.2%0.9% conv.
blue raydvd player43K/yr -30.9%0.8% conv.
blueray-dvd player32K/yr -15.4%0.7% conv.
blue ray player24K/yr -17.6%0.8% conv.
blu-ray player21K/yr -21.6%0.4% conv.
bluray player15K/yr -12.6%0.4% conv.
blueray-dvd player 4k14K/yr +0.3%0.5% conv.
dvd blu ray players6K/yr +28.3%1.4% conv.

All search terms

Top blu ray player products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sony BDP-S1700K Blu-ray Disc Player Full HD 1080p high resolution TRILUMINOS colour palette Dolby TrueHD DTS-HD Master Audio DTS-HD High-Resolution Audio User-friendly UX Compact design

Sony£68.304.5★181 rev

MAJORITY HDMI DVD Player for TV 1080P Region Free DVD Players for Smart TV

MAJORITY£24.634.4★10,342 rev

Panasonic DMP-BD84EB-S Smart Network 2D Blu-ray Disc/DVD Player Internet Apps High-Resolution Audio External HDD Playback USB Ethernet Compact Design Silver

Panasonic£60.924.5★3,446 rev

DBPOWER DVD Player for TV DVD Players with HDMI & AV Cable Full HD 1080P All-Region Free DVD CD MP3 Player with Remote Control USB Port (non blueray)

DBPOWER£24.824.3★2,130 rev

Sony UBP-X700K 4K Ultra HD Blu-ray Disc Player High Resolution Audio HDR10 Dolby Vision Advanced upscaling Universal player HDMI & Coaxial SPDIF User-friendly UX

Sony£195.154.4★66 rev

Newest

by launch date

Oreilet Multi Region DVD Player 1080P HD Disc Player with USB Port Output

Oreilet£35.062 rev

5mo ago

Panasonic DMP-BD84EB-S Smart Network 2D Blu-ray Disc/DVD Player Internet Apps High-Resolution Audio External HDD Playback USB Ethernet Compact Design Silver

Panasonic£60.923,446 rev

10mo ago

External Blu Ray Drive USB 3.0 and Type-C Blu Ray Drive with Extension Data Cable Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop

Wbacon£37.12669 rev

10mo ago

DVD Player for tv 1080P HD DVD Player for home All Region Free Compact Mini CD Player with USB 2.0 Port Remote Control HDMI&AVI Cable Built-in PAL/NTSC System(Not for Bluray)

punghan£21.90337 rev

1y ago

HD Blu-Ray Disc Player for TV with HDMI and AV Cables 1080P Home Theater Play Region B 2 Bluray Players UK and All DVDs with Dolby Audio/DTS Built-in PAL NTSC Coaxial Output USB Input

WISCENT£71.5624 rev

1y ago

What buyers say about blu ray player

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great value”

Assembly/Installation12%

“Easy to assemble”

Quality-Overall12%

“Excellent quality Kit”

Ease Of Use9%

“Easy to use”

Compactness8%

“Very compact unit”

Advertised Vs Actual Product6%

“Does exactly what youd expect”

Audio Quality4%

“The sound quality is good”

Functionality-Overall3%

“it works well”

Display Resolution3%

“Works brilliantly, very clear picture, hand set easy to use”

Size-Overall2%

“just the right size”

What buyers complain about

Quality-Overall18%

“Absolute garbage”

Functionality-Overall14%

“it has stopped working”

Durability12%

“Bought it a year ago and broke already”

Noise Level4%

“And it's is rather loud when the disk is spinning”

Value For Money4%

“Expensive price”

Compatibility-Overall4%

“Mental compatibility issues”

Audio Quality4%

“The sound quality on all settings was very poor”

Size-Overall3%

“The only niggle: the remote control could be bigger”

Instructions/User Manual/Troubleshooting3%

“A little difficult to understand the instructions”

Touch/Button Controls3%

“it takes multiple attempts to get a button to work”

Top return reasons

Functionality-Overall37%

Compatibility-Overall18%

Defective Material/Parts6%

Connectivity-Overall5%

Quality-Overall4%

Advertised Vs Actual Product4%

Image/Picture Clarity3%

Noise Level3%

Audio Quality3%

Constant Reboot Or Restart2%

Common questions

Is blu ray player profitable to sell on Amazon United Kingdom?: The niche generates £266K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (39/100).
How competitive is the blu ray player niche?: 11 brands and 36 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in blu ray player?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 2.5%.
When does demand for blu ray player peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the blu ray player niche?: Listings span £21.90–£195.15; the average listing price is £53.05 (sweet spot $15–$100). The average incumbent carries 2,103 reviews — the moat a new listing must climb.