Binoculars 8x42
FailShoppers spend only $55K a year here, so Binoculars 8x42 is a Fail.
- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £55K/yr44K searches / yr
- 90-day growth
- +48.8%search demand this quarter
- Competition
- 70%top-5 click share · 14 brands · 44 sellers
Flapen Score
Binoculars 8x42 against its category
The dotted line is the Electronics & Photo average. Past it, Binoculars 8x42 is stronger. Inside it, weaker.
Market
The Binoculars 8x42 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Binoculars 8x42 44K times last year and spent an estimated £55K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +48.8%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £55Ka year
- Top search term
- binoculars 8x4216K searches a year
02 · Price
A sale here is worth £63.17.
Listings sell for £63.17 on average, from £22.31 to £162.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £63.17 that is £0 to £6K a year per listing.
- Average price
- £63.17inside the $15 to $100 sweet spot
- Price range
- £22.31–£162.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #97 within Camera & Photo. It carries 2,370 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 4.0%
- Average rank
- #97in Camera & Photo
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,370per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Binoculars 8x42 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hontry High Power 8x42 Binoculars for Adults IPX6 Waterproof Protection for Bird Watching Travel Safari Hunting Sport Games and Cruise Ship (Green)
- Price
- £47.30
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 6y ago
Kylietech High Power 12x42 Binoculars for Adults Fogproof & Waterproof
- Price
- £22.31
- Rating
- 4.5/5
- Reviews
- 18,563
- Age
- 7y ago
Celestron 71346 8 x 42 Outland X Binocular Black
- Price
- £62.28
- Rating
- 4.6/5
- Reviews
- 6,349
- Age
- 14y ago
Celestron 71332 Nature DX 8x42mm Binoculars with Multi-Coated Lens BaK-4 Prism Glass and Carry Case Green
- Price
- £111.43
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 12y ago
Praktica Falcon 8x40mm Porro Prism Field Black Binoculars - Fully Coated Lenses Sturdy Construction Aluminium Chassis Sharp Clear Image Bird Watching Sailing Hiking Sightseeing Astronomy
- Price
- £31.22
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 11y ago
Trending
90-day click momentum
Celestron 72358 LandScout 8x40mm Water-Resistant Porro Prism Binoculars with Rubber Grip Surface Coated Lens K9 Optical Glass Neck Strap and Soft Carry Case Black
- Price
- £26.18
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 5y ago
10x42 Binoculars for Adults High Powered Compact Binoculars with Low Light Night Vision for Bird Watching Hunting Travel Outdoor Sports
- Price
- £26.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Celestron 71332 Nature DX 8x42mm Binoculars with Multi-Coated Lens BaK-4 Prism Glass and Carry Case Green
- Price
- £111.43
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 12y ago
Binoculars for Adults Kylietech 12x42 Binoculars with Tripod Waterproof Bird Watching Binocular with BaK-4 Prisms FMC Lens Phone Adapter for Photography Stargazing
- Price
- £26.18
- Rating
- 4.5/5
- Reviews
- 1,513
- Age
- 5y ago
Praktica Falcon 8x40mm Porro Prism Field Black Binoculars - Fully Coated Lenses Sturdy Construction Aluminium Chassis Sharp Clear Image Bird Watching Sailing Hiking Sightseeing Astronomy
- Price
- £31.22
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 11y ago
Newest
by launch date10x42 Binoculars for Adults High Powered Compact Binoculars with Low Light Night Vision for Bird Watching Hunting Travel Outdoor Sports
- Price
- £26.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
BRESSER Binoculars 8x42 Tobermory
- Price
- £39.03
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Nikon PROSTAFF P3 8x42 Binoculars Black
- Price
- £109.32
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 4y ago
Nikon PROSTAFF P7 8x42 Black
- Price
- £162.34
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 4y ago
Hawke Vantage 8x42 Binocular
- Price
- £103.95
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
18%
- Celestron28%
- Hontry24%
- Kylietech17%
- Nikon5%
- Praktica5%
- EETU4%
- Open — no brand owns it (8 brands, 18%)
Demand
Binoculars 8x42 search demand
Weekly searches over the year. Pick a range.
Search terms
Top Binoculars 8x42 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- binoculars 8x4216K/yr
- 8x42 binoculars17K/yr
- 8x42 binoculars for bird watching5K/yr
- 8 x 42 binoculars5K/yr
Reviews and returns
What reviews say buyers love and hate about Binoculars 8x42
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little larger
Small& lightweight as wanted
Much bigger than indicated
Poor build, uncomfortable and lenses just don't have clarity you'd expect
Cheap and nasty
The product quality was poor
Much heavier than expected
A bit heavy
heavier than I expected
The case is very lightweight and flimsy
not the strongest
is still a bit floppy
Poor build, uncomfortable and lenses just don't have clarity you'd expect
I just can't get a pin sharp image
Obviously, if you want a higher spec lens etc you need to look at something more expensive
Love
Great Value
Good for money
Excellent Value
Good quality as expected from Nikon
Excellent product
They seem very well made
Very nice pair of binoculars light easy to use very clear generally a very nice pair of binoculars
Lens covers excellent
Great optics
I was pleasantly surprised by the image quality
great image
a clear image
Easy to use
are easy to hold
Easy to operate
Return
3.5% Return rate 37% Fixable by listing
A little larger
Small& lightweight as wanted
Much bigger than indicated
Much heavier than expected
A bit heavy
heavier than I expected
Poor build, uncomfortable and lenses just don't have clarity you'd expect
Cheap and nasty
The product quality was poor
Poor build, uncomfortable and lenses just don't have clarity you'd expect
I just can't get a pin sharp image
Obviously, if you want a higher spec lens etc you need to look at something more expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Binoculars 8x42 questions
Answered from the same tracked data.