Binoculars

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+22.2%

Conversion, latest week

4.0%

Market size, estimated

£1.8Ma year

Peak month

December1.3× the quietest month

Top search term

binoculars756K searches a year

Listings sell for £29.96 on average, from £8.93 to £112.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £29.96 that is £75K to £90K a year per listing.

Average price

£29.96inside the $15 to $100 sweet spot

Price range

£8.93–£112.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

£75K–£90K

Returns

3.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #16 within Camera & Photo. It carries 4,485 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.1%

Average rank

#16in Camera & Photo

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,485per listing

Listings tracked

19

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months