Is baofeng profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 28 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (40/100).

How competitive is the baofeng niche?

8 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in baofeng?

Top complaints mined from reviews: Signal Strength, Charging, Functionality-Overall. The return rate is 3.3%.

When does demand for baofeng peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the baofeng niche?

Listings span £15.54–£314.91; the average listing price is £51.94 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.

baofeng

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£51.94

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great379.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Okay£130K

£130K/yr · 193K searches

Price range

Okay£15.54–£314.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, baofeng is a £130K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baofeng market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £104K–£130K; units × avg price
Conversion rate: 1.3%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 8.9%
Avg brand age: 43 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

BAOFENG73%
BaoFeng10%
radtel7%
Retevis4%
Winmoom3%
TIDRADIO2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top baofeng search terms

ham radio76K/yr -24.1%0.2% conv.
baofeng55K/yr -13.0%1.2% conv.
baofeng walkie talkie25K/yr +31.3%2.3% conv.
baofeng radio18K/yr -61.1%1.5% conv.
police radio7K/yr -24.2%0.1% conv.
hytera radio4K/yr +25.5%0.0% conv.
uhf radio4K/yr -11.2%0.1% conv.
airsoft radio3K/yr -4.0%1.1% conv.

All search terms

Top baofeng products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible

BAOFENG£21.484.1★64 rev

BaoFeng Walkie Talkies 2Pcs Two-Way Radios Set Rechargeable Long Range Interphone Portable Professional Intercoms 16 Channels Walky Talky for Adults Earpieces Battery and Charger included

BAOFENG£18.864.3★374 rev

BAOFENG UV-5RM Plus Amateur Radio Multi-Band Walkie Talkie Rechargeable Handheld Radio with Long Range Frequency Copy Airband 2500 mAh Battery

BAOFENG£36.524.4★503 rev

BAOFENG BF UV-5R 8-Watt Dual Band Two-Way Radio (144MHz-146MHz VHF & 430MHz-440MHz UHF) Includes Full Kit Black

BaoFeng£25.954.2★762 rev

BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible

BAOFENG£34.294.1★164 rev

Newest

by launch date

BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency

BAOFENG£43.6915 rev

3mo ago

BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green

BAOFENG£75.347 rev

4mo ago

Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)

BAOFENG£15.54143 rev

7mo ago

Radtel RT-950 PRO Ham Radio GPS/APRS 10W Walkie Talkie Long Range Handheld Two Way Radio AM/FM/CB/SW/MW/LW RX Bluetooth APP Programming NOAA Spectrum Analyzer (with Programming Cable)

radtel£68.52461 rev

10mo ago

BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible

BAOFENG£21.4864 rev

11mo ago

What buyers say about baofeng

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Fair price”

Signal Strength14%

“Has great recieve”

Quality-Overall13%

“Build quality is excellent”

Ease Of Use9%

“Easy to use”

Battery Life3%

“excellent battery life”

Strength3%

“It also seems sturdy”

Range3%

“It's great good for long range hear clearly”

Audio Quality3%

“Sound quality”

Functionality-Overall3%

“It all works”

Charging2%

“And its simple to charge has around 2mile range”

What buyers complain about

Signal Strength9%

“Great features Poor Reception”

Charging7%

“Had no charging brick in the package”

Functionality-Overall7%

“not a good does not work”

Assembly/Installation6%

“Absolutely a nightmare to set up bad instructions”

Compatibility-Overall6%

“that is a con as they are not compatible”

Software/Application6%

“The app dont work when you register alls well”

Instructions/User Manual/Troubleshooting5%

“The instructions aren't really clear”

Quality-Overall4%

“Rubbish”

Range4%

“Poor squelch that limits range”

Value For Money3%

“Go more expensive if you need that feature without a computer degree”

Top return reasons

Functionality-Overall16%

Range14%

Compatibility-Overall12%

Charging8%

Connectivity-Overall6%

Certifications5%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Signal Strength5%

Ease Of Use3%

Common questions

Is baofeng profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 28 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (40/100).
How competitive is the baofeng niche?: 8 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in baofeng?: Top complaints mined from reviews: Signal Strength, Charging, Functionality-Overall. The return rate is 3.3%.
When does demand for baofeng peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the baofeng niche?: Listings span £15.54–£314.91; the average listing price is £51.94 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.