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Baofeng

Fail

The top 5 brands take 96% of clicks, so Baofeng is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£130K/yr193K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
55%top-5 click share · 8 brands · 38 sellers

Flapen Score

Baofeng against its category

The dotted line is the Electronics & Photo average. Past it, Baofeng is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baofeng market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baofeng 193K times last year and spent an estimated £130K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
1.3%
Market size, estimated
£130Ka year
Peak month
October1.5× the quietest month
Top search term
ham radio76K searches a year

02 · Price

A sale here is worth £51.94.

Listings sell for £51.94 on average, from £15.54 to £314.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £51.94 that is £0 to £5K a year per listing.

Average price
£51.94inside the $15 to $100 sweet spot
Price range
£15.54–£314.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #68 within Radio Communication. It carries 379 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#68in Radio Communication
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
28

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baofeng products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

2%

  • BAOFENG73%
  • BaoFeng10%
  • radtel7%
  • Retevis4%
  • Winmoom3%
  • TIDRADIO2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Baofeng search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baofeng search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ham radio76K/yr
  • baofeng55K/yr
  • baofeng walkie talkie25K/yr
  • baofeng radio18K/yr
  • police radio7K/yr
  • hytera radio4K/yr
  • uhf radio4K/yr
  • airsoft radio3K/yr

Reviews and returns

What reviews say buyers love and hate about Baofeng

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
9%of negative reviews mention “Signal Strength”
3.3%of orders come back
“Great features Poor Reception”
A buyer, on “Signal Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baofeng questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data