Baofeng
brand-locked demand (top 5 brands take 96% of clicks) — Baofeng doesn't clear our bar today.
Flapen Score
Is Baofeng profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baofeng is a £130K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Baofeng: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.9% over the last 90 days and 1.3% of searches end in a purchase.
£130K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Baofeng products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 11mo ago
BaoFeng Walkie Talkies 2Pcs Two-Way Radios Set Rechargeable Long Range Interphone Portable Professional Intercoms 16 Channels Walky Talky for Adults Earpieces Battery and Charger included
- Price
- £18.86
- Rating
- 4.3/5
- Reviews
- 374
- Age
- 5y ago
BAOFENG UV-5RM Plus Amateur Radio Multi-Band Walkie Talkie Rechargeable Handheld Radio with Long Range Frequency Copy Airband 2500 mAh Battery
- Price
- £36.52
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 2y ago
BAOFENG BF UV-5R 8-Watt Dual Band Two-Way Radio (144MHz-146MHz VHF & 430MHz-440MHz UHF) Includes Full Kit Black
- Price
- £25.95
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 3y ago
BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
- Price
- £34.29
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Trending
90-day click momentum
BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green
- Price
- £75.34
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 4mo ago
BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency
- Price
- £43.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 3mo ago
![BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup [2Packs]](https://m.media-amazon.com/images/I/41x9McOhdpL.jpg)
BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup [2Packs]
- Price
- £40.76
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
- Price
- £34.29
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)
- Price
- £15.54
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 7mo ago
Newest
by launch dateBAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency
- Price
- £43.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 3mo ago
BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green
- Price
- £75.34
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 4mo ago
Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)
- Price
- £15.54
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 7mo ago
Radtel RT-950 PRO Ham Radio GPS/APRS 10W Walkie Talkie Long Range Handheld Two Way Radio AM/FM/CB/SW/MW/LW RX Bluetooth APP Programming NOAA Spectrum Analyzer (with Programming Cable)
- Price
- £68.52
- Rating
- 4.3/5
- Reviews
- 461
- Age
- 10mo ago
BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
2%
- BAOFENG73%
- BaoFeng10%
- radtel7%
- Retevis4%
- Winmoom3%
- TIDRADIO2%
- Open — no brand owns it (2 brands, 2%)
Baofeng demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Baofeng search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ham radio76K/yr
- baofeng55K/yr
- baofeng walkie talkie25K/yr
- baofeng radio18K/yr
- police radio7K/yr
- hytera radio4K/yr
- uhf radio4K/yr
- airsoft radio3K/yr
What reviews say buyers love and hate about Baofeng
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Fair price”
“Has great recieve”
“Build quality is excellent”
“Easy to use”
“excellent battery life”
What buyers complain about
56% of reviews“Great features Poor Reception”
“Had no charging brick in the package”
“not a good does not work”
“Absolutely a nightmare to set up bad instructions”
“that is a con as they are not compatible”
Baofeng return rate & reasons
Why buyers send it back, as a share of all return requests.
3.3%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baofeng questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
