- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £130K/yr193K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 38 sellers
Flapen Score
Baofeng against its category
The dotted line is the Electronics & Photo average. Past it, Baofeng is stronger. Inside it, weaker.
Market
The Baofeng market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baofeng 193K times last year and spent an estimated £130K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £130Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- ham radio76K searches a year
02 · Price
A sale here is worth £51.94.
Listings sell for £51.94 on average, from £15.54 to £314.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £51.94 that is £0 to £5K a year per listing.
- Average price
- £51.94inside the $15 to $100 sweet spot
- Price range
- £15.54–£314.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #68 within Radio Communication. It carries 379 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #68in Radio Communication
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 379per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Baofeng products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 11mo ago

BaoFeng Walkie Talkies 2Pcs Two-Way Radios Set Rechargeable Long Range Interphone Portable Professional Intercoms 16 Channels Walky Talky for Adults Earpieces Battery and Charger included
- Price
- £18.86
- Rating
- 4.3/5
- Reviews
- 374
- Age
- 5y ago

BAOFENG UV-5RM Plus Amateur Radio Multi-Band Walkie Talkie Rechargeable Handheld Radio with Long Range Frequency Copy Airband 2500 mAh Battery
- Price
- £36.52
- Rating
- 4.4/5
- Reviews
- 503
- Age
- 2y ago

BAOFENG BF UV-5R 8-Watt Dual Band Two-Way Radio (144MHz-146MHz VHF & 430MHz-440MHz UHF) Includes Full Kit Black
- Price
- £25.95
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 3y ago

BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
- Price
- £34.29
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Trending
estimated 90-day click momentum
BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green
- Price
- £75.34
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 4mo ago

BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency
- Price
- £43.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 3mo ago
![BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup [2Packs]](https://m.media-amazon.com/images/I/41x9McOhdpL.jpg)
BAOFENG GT-5R Mini Dual Band Handheld Ham Radio Wireless APP Programming Dual PTT USB-C Charging 999CH NOAA FM Aviation Reception Pocket Walkie Talkie for Outdoor Emergency Backup [2Packs]
- Price
- £40.76
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

BAOFENG K5PLUS Dual-Band Ham Radio Long Range UHF VHF 10W Tri-Power Two Way Radio with FM Airband 2500mAh Battery 999CH Frequency Copy Scramble CHIRP Compatible
- Price
- £34.29
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago

Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)
- Price
- £15.54
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 7mo ago
Newest
by launch date
BAOFENG UV-32 10W Dual Band Ham Radio with GPS CHIRP & Wireless APP Programmable AM FM Receiver 2.0 Large Color Display 1000CHs 10 Zones Long Range Walkie Talkie for Outdoor Emergency
- Price
- £43.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 3mo ago

BAOFENG DM-32UV 10W DMR Ham Radio with GPS & Digital APRS Dual Band Tier II Two Way Radio with UHF/VHF/AM/FM Receiver 2 Color Display 4000 Channels Extra Case Holder Green
- Price
- £75.34
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 4mo ago

Baofeng T22 Walkie Talkies for Business 16 Channels PMR Two Way Radio with 1500mAh Battery & USB-C Charging Portable Rechargeable Walkie Talkie for Hotel Restaurant Warehouse (2 pack)
- Price
- £15.54
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 7mo ago

Radtel RT-950 PRO Ham Radio GPS/APRS 10W Walkie Talkie Long Range Handheld Two Way Radio AM/FM/CB/SW/MW/LW RX Bluetooth APP Programming NOAA Spectrum Analyzer (with Programming Cable)
- Price
- £68.52
- Rating
- 4.3/5
- Reviews
- 461
- Age
- 10mo ago

BAOFENG GT-5R Dual Band Walkie Talkie Upgraded LEGAL Two Way Radio for Adults 144-146/430-440MHz Long Range Handheld Amateur Radio with 128 Channels 1800mAh Battery Headset CHIRP Compatible
- Price
- £21.48
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
38
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
2%
- BAOFENG73%
- BaoFeng10%
- radtel7%
- Retevis4%
- Winmoom3%
- TIDRADIO2%
- Open — no brand owns it (2 brands, 2%)
Demand
Baofeng search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baofeng search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ham radio76K/yr
- baofeng55K/yr
- baofeng walkie talkie25K/yr
- baofeng radio18K/yr
- police radio7K/yr
- hytera radio4K/yr
- uhf radio4K/yr
- airsoft radio3K/yr
Reviews and returns
What reviews say buyers love and hate about Baofeng
We read the reviews and the return reasons for every product selling here.
“Great features Poor Reception”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baofeng questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









