Bang and Olufsen Headphones
FailThe top 5 brands take 100% of clicks, so Bang and Olufsen Headphones is a Fail.
- Flapen Score
- 25 / 100Ranks 1,457 of 1,488 Electronics & Photo niches · −19 vs the category median of 4425
- Market size
- £133K/yr83K searches / yr
- 90-day growth
- -38.1%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 33 sellers
Flapen Score
Bang and Olufsen Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Bang and Olufsen Headphones is stronger. Inside it, weaker.
Market
The Bang and Olufsen Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bang and Olufsen Headphones 83K times last year and spent an estimated £133K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -38.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £133Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- bang and olufsen headphones50K searches a year
02 · Price
A sale here is worth £372.80.
Listings sell for £372.80 on average, from £137.38 to £1085.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £372.80 that is £0 to £37K a year per listing.
- Average price
- £372.80above the $15 to $100 sweet spot
- Price range
- £137.38–£1085.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£37K
- Returns
- 7.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #522 within Headphones, Earphones & Accessories. It carries 841 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #522in Headphones, Earphones & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 841per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bang and Olufsen Headphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bang & Olufsen Beoplay H95 Over-Ear Wireless Headphones - Black Anthracite
- Price
- £521.52
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Timber
- Price
- £330.41
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Black Anthracite
- Price
- £298.56
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Gold Tone
- Price
- £326.01
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 3y ago
Bang & Olufsen Beocom Portal MS - Wireless Bluetooth Over-Ear Active Noise Cancelling Headphones with 4 Microphones Playtime Up to 42 Hours Dolby Atmos Headset for Work and Play - Black Anthracite
- Price
- £137.38
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bang & Olufsen Beoplay H100 ANC Over-Ear Headphones - Infinite Black
- Price
- £1065.41
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 1y ago
Bang & Olufsen Beoplay H100 Over-Ear Headphones - Hourglass Sand
- Price
- £1085.96
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 1y ago
Bang & Olufsen Beosound A1 (3rd gen) Portable Compact Wireless Bluetooth Speaker Waterproof (IP67) C2C certified up to 24 hours of playtime and 3 Microphones for clear voice calls - Warm Granite
- Price
- £231.79
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
Bang & Olufsen Beocom EX - True Wireless Bluetooth Earbuds - Active Noise Cancelling for Hybrid Work
- Price
- £151.36
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago
Bang & Olufsen Beoplay Eleven Wireless Earbuds - Copper Tone
- Price
- £308.51
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Newest
by launch dateBang & Olufsen Beosound A1 (3rd gen) Portable Compact Wireless Bluetooth Speaker Waterproof (IP67) C2C certified up to 24 hours of playtime and 3 Microphones for clear voice calls - Warm Granite
- Price
- £231.79
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
Nothing Headphone (1) Hybrid Active Noise Cancelling Headphones Wireless Over-Ear Headphones with 6 Mics 80Hrs Playtime Hi-Res Audio KEF-Tuned Spatial Sound Comfort Fit & Fast Charging White
- Price
- £163.02
- Rating
- 4.5/5
- Reviews
- 1,072
- Age
- 1y ago
Bowers & Wilkins Px7 S3 Wireless Headphones Noise Cancelling Over-Ear Bluetooth Headphones with aptX Adaptive 8-Mic ANC Fast Charging 30-Hour Battery Life - Canvas White
- Price
- £247.28
- Rating
- 4.2/5
- Reviews
- 837
- Age
- 1y ago
Bowers & Wilkins Px7 S3 Wireless Headphones Noise Cancelling Over-Ear Bluetooth Headphones with aptX Adaptive 8-Mic ANC Fast Charging 30-Hour Battery Life - Anthracite Black
- Price
- £269.89
- Rating
- 4.2/5
- Reviews
- 837
- Age
- 1y ago
Bang & Olufsen Beoplay Eleven Wireless Earbuds - Natural Aluminium
- Price
- £305.22
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Bang & Olufsen93%
- Bowers & Wilkins4%
- Bose2%
- Nothing1%
Demand
Bang and Olufsen Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Bang and Olufsen Headphones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bang and olufsen headphones50K/yr
- b&o headphones17K/yr
- bang olufsen headphones10K/yr
- beoplay4K/yr
- b and o headphones2K/yr
- beoplay hx1K/yr
Reviews and returns
What reviews say buyers love and hate about Bang and Olufsen Headphones
We read the reviews and the return reasons for every product selling here.
“Connection to PC was unstable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bang and Olufsen Headphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data