Bang and Olufsen Headphones
FailThe top 5 brands take 100% of clicks, so Bang and Olufsen Headphones is a Fail.
- Flapen Score
- 25 / 100Ranks 1,457 of 1,488 Electronics & Photo niches · −19 vs the category median of 4425
- Market size
- £133K/yr83K searches / yr
- 90-day growth
- -38.1%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 33 sellers
Flapen Score
Bang and Olufsen Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Bang and Olufsen Headphones is stronger. Inside it, weaker.
Market
The Bang and Olufsen Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bang and Olufsen Headphones 83K times last year and spent an estimated £133K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -38.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £133Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- bang and olufsen headphones50K searches a year
02 · Price
A sale here is worth £372.80.
Listings sell for £372.80 on average, from £137.38 to £1085.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £372.80 that is £0 to £37K a year per listing.
- Average price
- £372.80above the $15 to $100 sweet spot
- Price range
- £137.38–£1085.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£37K
- Returns
- 7.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #522 within Headphones, Earphones & Accessories. It carries 841 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #522in Headphones, Earphones & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 841per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bang and Olufsen Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bang & Olufsen Beoplay H95 Over-Ear Wireless Headphones - Black Anthracite
- Price
- £521.52
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Timber
- Price
- £330.41
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Black Anthracite
- Price
- £298.56
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
Bang & Olufsen Beoplay HX Over-Ear Wireless Headphones - Gold Tone
- Price
- £326.01
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 3y ago
Bang & Olufsen Beocom Portal MS - Wireless Bluetooth Over-Ear Active Noise Cancelling Headphones with 4 Microphones Playtime Up to 42 Hours Dolby Atmos Headset for Work and Play - Black Anthracite
- Price
- £137.38
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago
Trending
90-day click momentum
Bang & Olufsen Beoplay H100 ANC Over-Ear Headphones - Infinite Black
- Price
- £1065.41
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 1y ago
Bang & Olufsen Beoplay H100 Over-Ear Headphones - Hourglass Sand
- Price
- £1085.96
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 1y ago
Bang & Olufsen Beosound A1 (3rd gen) Portable Compact Wireless Bluetooth Speaker Waterproof (IP67) C2C certified up to 24 hours of playtime and 3 Microphones for clear voice calls - Warm Granite
- Price
- £231.79
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
Bang & Olufsen Beocom EX - True Wireless Bluetooth Earbuds - Active Noise Cancelling for Hybrid Work
- Price
- £151.36
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago
Bang & Olufsen Beoplay Eleven Wireless Earbuds - Copper Tone
- Price
- £308.51
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Newest
by launch dateBang & Olufsen Beosound A1 (3rd gen) Portable Compact Wireless Bluetooth Speaker Waterproof (IP67) C2C certified up to 24 hours of playtime and 3 Microphones for clear voice calls - Warm Granite
- Price
- £231.79
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago
Nothing Headphone (1) Hybrid Active Noise Cancelling Headphones Wireless Over-Ear Headphones with 6 Mics 80Hrs Playtime Hi-Res Audio KEF-Tuned Spatial Sound Comfort Fit & Fast Charging White
- Price
- £163.02
- Rating
- 4.5/5
- Reviews
- 1,072
- Age
- 1y ago
Bowers & Wilkins Px7 S3 Wireless Headphones Noise Cancelling Over-Ear Bluetooth Headphones with aptX Adaptive 8-Mic ANC Fast Charging 30-Hour Battery Life - Canvas White
- Price
- £247.28
- Rating
- 4.2/5
- Reviews
- 837
- Age
- 1y ago
Bowers & Wilkins Px7 S3 Wireless Headphones Noise Cancelling Over-Ear Bluetooth Headphones with aptX Adaptive 8-Mic ANC Fast Charging 30-Hour Battery Life - Anthracite Black
- Price
- £269.89
- Rating
- 4.2/5
- Reviews
- 837
- Age
- 1y ago
Bang & Olufsen Beoplay Eleven Wireless Earbuds - Natural Aluminium
- Price
- £305.22
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Bang & Olufsen93%
- Bowers & Wilkins4%
- Bose2%
- Nothing1%
Demand
Bang and Olufsen Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Bang and Olufsen Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bang and olufsen headphones50K/yr
- b&o headphones17K/yr
- bang olufsen headphones10K/yr
- beoplay4K/yr
- b and o headphones2K/yr
- beoplay hx1K/yr
Reviews and returns
What reviews say buyers love and hate about Bang and Olufsen Headphones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Connection to PC was unstable
Connectivity issues
occasionally won't connect with app
In particular, the product underperforms quite significantly in different quality aspects
Apart from that also not the quality expected - sometimes connects to Bluetooth sometimes not
Not good quality
Other than the sound quality these are not worth it
sound quality wasnt what Id expect from a premium headphone
Sound blew me away
noise cancelling is not perfect
Though the noise cancellation is ok
Theyre not noise cancelling
The app is atrocious - random sign outs, disconnections, clunky
Outstanding hardware, poor software update
These phones do not work with their app
Love
Amazing Sound
Clear sound
The sound is brilliant as you would expect
The build quality is amazing
build quality is superb as is the case
Amazing Quality
High quality noise cancelling
noise cancelling also works well
the noise cancelling is excellent
Very good comfort and sound
They were comfortable enough to wear all day
The headphones very well built and comfortable
the battery life is incredible
The batterys been impressive too
Long battery life
Return
7.5% Return rate 10% Fixable by listing
Other than the sound quality these are not worth it
sound quality wasnt what Id expect from a premium headphone
Sound blew me away
Connection to PC was unstable
Connectivity issues
occasionally won't connect with app
In particular, the product underperforms quite significantly in different quality aspects
Apart from that also not the quality expected - sometimes connects to Bluetooth sometimes not
Not good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bang and Olufsen Headphones questions
Answered from the same tracked data.