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Backdrop

Fail

Buyers convert on only 0.9% of searches, so Backdrop is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£92K/yr542K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
52%top-5 click share · 19 brands · 32 sellers

Flapen Score

Backdrop against its category

The dotted line is the Electronics & Photo average. Past it, Backdrop is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backdrop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backdrop 542K times last year and spent an estimated £92K. The top 5 brands take 70% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
542K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
0.9%
Market size, estimated
£92Ka year
Peak month
November1.4× the quietest month
Top search term
backdrop130K searches a year

02 · Price

A sale here is worth £18.72.

Listings sell for £18.72 on average, from £5.02 to £34.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.72 that is £2K to £5K a year per listing.

Average price
£18.72inside the $15 to $100 sweet spot
Price range
£5.02–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #108 within Camera & Photo. It carries 3,206 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
4.6%
Average rank
#108in Camera & Photo
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,206per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

26%

  • Zdada21%
  • Kavier18%
  • EMART11%
  • NEEWER11%
  • Yoocheese9%
  • Luminora4%

Demand

Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backdrop130K/yr
  • photography backdrop108K/yr
  • photo backdrop69K/yr
  • backdrop curtain49K/yr
  • back drop30K/yr
  • background drop for photos21K/yr
  • backdrops16K/yr
  • photography backdrops17K/yr
  • back drop curtains9K/yr
  • photoshoot backdrop13K/yr

Reviews and returns

What reviews say buyers love and hate about Backdrop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality14%−0.14

Just a cheap sheet with picture of lights on it

its quite heavy material I dont know if thats good or bad I will try to drape them before my event

Material was heavier

Durability12%−0.12

Literally falling apart and tearing, I wanted to use it for my mum and dads birthday today and that was a fail

not for long term

Advertised Vs Actual Product12%−0.12

Doesnt match description, not tulle

Image is a bit misleading

Thickness12%−0.06

it is very thin so you can't have a rear light source

Rubbish very thin

Adhesion/Stickiness8%−0.01

Actually very happy with these however the sticky isn't the best

Love

Quality-Overall29%+1.64

Backdrops are good quality

Good quality

No complaints

Value For Money12%+0.41

Great bit of kit at a good price

Amazing Value

Good price

Material Quality11%−0.14

The material looks good on camera

Great Material

Good quality material nice and soft and not completely see through

Assembly/Installation11%+0.94

Easy to assemble

Easy to install

Easy to put up

Ease Of Use8%+0.77

Easy to use

Comes with easy clips to use

Easy to stick up

Return

4.2% Return rate 52% Fixable by listing

Size-Overall21%█▇▆▅▄▆

a Little Small

Rolled Up Tight

My biggest criticism is the size

Color16%▃▃▅▇█▇

It's green

Quality-Overall14%█▆▅▆▅▆

Cheap looking disappointed

Material Quality14%▅▇▅▇██

Just a cheap sheet with picture of lights on it

its quite heavy material I dont know if thats good or bad I will try to drape them before my event

Material was heavier

Advertised Vs Actual Product10%▃▇▇█▆▄

Doesnt match description, not tulle

Image is a bit misleading

FAQ

Common Backdrop questions

Answered from the same tracked data.