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Aux to Lightning Cable

Fail

Prices span $3.28–$12.64, mostly outside the sweet spot, so Aux to Lightning Cable is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£75K/yr74K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 15 sellers

Flapen Score

Aux to Lightning Cable against its category

The dotted line is the Electronics & Photo average. Past it, Aux to Lightning Cable is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aux to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aux to Lightning Cable 74K times last year and spent an estimated £75K. The top 5 brands take 81% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
18.2%
Market size, estimated
£75Ka year
Peak month
April1.7× the quietest month
Top search term
aux to lightning cable52K searches a year

02 · Price

A sale here is worth £5.59.

Listings sell for £5.59 on average, from £3.28 to £12.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.59 that is £4K to £6K a year per listing.

Average price
£5.59under the $15 to $100 sweet spot
Price range
£3.28–£12.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Car & Vehicle Electronics. It carries 2,561 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Car & Vehicle Electronics
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,561per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Aux to Lightning Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Jiadouaux31%
  • Haoano16%
  • La Brodée15%
  • Bamkey11%
  • LcueGuk8%
  • AXHOME5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Aux to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Aux to Lightning Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aux to lightning cable52K/yr
  • lightning to aux11K/yr
  • aux to lightning4K/yr
  • lightning to aux cable5K/yr
  • lightning aux cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Aux to Lightning Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.44

Broke after 2 months

Very poor durability

Broke

Quality-Overall20%+0.32

Obviously poorly produced with poor quality control :/

Rubbish quality

Bad quality

Functionality-Overall11%−0.13

Doesn't work

Don't work properly

Neither of them actually work

Connectivity-Overall8%

The connection was really bad when I plugged it into my phone as it repeatedly would cut out

The connection is loose

Kept disconnecting and then end came off in phone a month or so in

Compatibility-Overall4%+0.05

So would not recommend based on lack of compatibility

Didnt work with iPhone or iPad

Dont work on my phone iPhone 13

Love

Advertised Vs Actual Product24%+2.24

Does the job

Does exactly what its supposed to

As described

Quality-Overall20%+0.32

Great product and does exactly as it should

Pleased with performance

Good quality

Efficiency10%+0.75

Works perfectly

Yes, worked fine

Works

Value For Money9%+0.66

the price is reasonable

is, I think, very good value for money

Great for the price

Connectivity-Overall8%

It connects easily

simple to connect to your car stereo

the connection was good

Return

0.7% Return rate 11% Fixable by listing

Functionality-Overall23%▅▄▆█▅▅

Doesn't work

Don't work properly

Neither of them actually work

Compatibility-Overall18%▇▇█▃▇▅

So would not recommend based on lack of compatibility

Didnt work with iPhone or iPad

Dont work on my phone iPhone 13

Connectivity-Overall13%▆▄▅▃▇█

The connection was really bad when I plugged it into my phone as it repeatedly would cut out

The connection is loose

Kept disconnecting and then end came off in phone a month or so in

Size-Overall10%▂█▃▃▅▅

Doesnt fit some headphones

Its such a poor fit

Is also larger than the official Apple version

Audio Quality9%▅▃▄▇▃█

The audio quality is atrocious, constant hissing and crackling

the sound keeps crushing

it either would not play audio properly or was not recognised consistently

FAQ

Common Aux to Lightning Cable questions

Answered from the same tracked data.