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Australian Plug Adaptor

Fail

Demand is soft, at -48.6% this quarter, so Australian Plug Adaptor is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£44K/yr45K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
70%top-5 click share · 14 brands · 25 sellers

Flapen Score

Australian Plug Adaptor against its category

The dotted line is the Electronics & Photo average. Past it, Australian Plug Adaptor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Australian Plug Adaptor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Australian Plug Adaptor 45K times last year and spent an estimated £44K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
9.5%
Market size, estimated
£44Ka year
Peak month
January3.5× the quietest month
Top search term
new zealand plug adaptor18K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £3.46 to £17.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.38 that is £3K to £5K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£3.46–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Power Accessories. It carries 401 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#157in Power Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Australian Plug Adaptor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

25

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Aodeng29%
  • Cyzbim25%
  • Gadgets Hut UK11%
  • TESSAN8%
  • Omivine6%
  • Addtam5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Australian Plug Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Australian Plug Adaptor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new zealand plug adaptor18K/yr
  • australia travel adapter4K/yr
  • australia plug adapter3K/yr
  • uk to nz plug adapter5K/yr
  • australian plug sockets4K/yr
  • uk to new zealand plug adapter5K/yr
  • uk to australia plug adapter with usb2K/yr
  • travel adapter uk to australian plug adaptor1K/yr
  • australia adapter2K/yr
  • australian adapter plug uk480/yr

Reviews and returns

What reviews say buyers love and hate about Australian Plug Adaptor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall11%−0.06

Did not fit any either in Hotels or other places

was not compatible plug pin does not fit Australian socket

No good for Australian sockets

Size-Overall11%−0.03

Too big

They don't fit

Small

Socket/Port/Plug10%−0.02

Socket holes don't match up

Doesn't fit AUS/NZ socket layout well

melted in the socket

Charging8%+1.26

it is not suitable for charging a laptop

did make for a dodgy connection so things werent charged as hoped

The USB sockets aren't fast charging

Durability8%−0.05

This adapter did not work after about 1 week

broke when trying to fix

Faulty after 48 hours

Love

Charging17%+1.26

Quick charging

Works well and charges fast

charged well

Quality-Overall16%+0.84

Quality products

Well made item

Good quality adapters

Value For Money14%+0.83

Good value for money

Good for the price

Excellent value for money

Socket/Port/Plug14%−0.02

the extra sockets are useful

Perfect fit for the sockets

has handy usb ports

Advertised Vs Actual Product9%+0.59

As advertised

work as they should

Just as described

Return

0.5% Return rate 27% Fixable by listing

Size-Overall19%█▇▄▁▃▅

Too big

They don't fit

Small

Compatibility-Overall16%▄▄▆█▇█

Did not fit any either in Hotels or other places

was not compatible plug pin does not fit Australian socket

No good for Australian sockets

Charging11%▁▄▂█▄▄

it is not suitable for charging a laptop

did make for a dodgy connection so things werent charged as hoped

The USB sockets aren't fast charging

Socket/Port/Plug11%▇█▇▄▆▇

Socket holes don't match up

Doesn't fit AUS/NZ socket layout well

melted in the socket

Functionality-Overall9%▃▄█▃▃▃

Do not do the Job

Do not work

Product did not work

FAQ

Common Australian Plug Adaptor questions

Answered from the same tracked data.