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Australian Plug Adaptor

soft demand (-48.6% this quarter) — Australian Plug Adaptor doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 11Growth 1Conversion 85Competition 25Returns 97Price range 20Avg price 37Brand share 45Review moat 80Quality gap 28
This niche Category average

Is Australian Plug Adaptor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Australian Plug Adaptor is a £44K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Australian Plug Adaptor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.6% over the last 90 days and 9.5% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr6K
Search volume / yr-48.6%45K
Conversion rate9.5%
Avg price£10.38

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 25
Top-5 product click share70%
Open market22%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews401

Top Australian Plug Adaptor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

25

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Aodeng29%
  • Cyzbim25%
  • Gadgets Hut UK11%
  • TESSAN8%
  • Omivine6%
  • Addtam5%
  • Open — no brand owns it (8 brands, 17%)

Australian Plug Adaptor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR9.5%Products16Brands14Top 5 Brands78%OOS Rate0.0%Rating4.6★Reviews401Avg BSR#157
2K1KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top Australian Plug Adaptor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • new zealand plug adaptor18K/yr
  • australia travel adapter4K/yr
  • australia plug adapter3K/yr
  • uk to nz plug adapter5K/yr
  • australian plug sockets4K/yr
  • uk to new zealand plug adapter5K/yr
  • uk to australia plug adapter with usb2K/yr
  • travel adapter uk to australian plug adaptor1K/yr
  • australia adapter2K/yr
  • australian adapter plug uk480/yr

What reviews say buyers love and hate about Australian Plug Adaptor

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Charging17%

Quick charging

Quality-Overall16%

Quality products

Value For Money14%

Good value for money

Socket/Port/Plug14%

the extra sockets are useful

Advertised Vs Actual Product9%

As advertised

What buyers complain about

72% of reviews
Compatibility-Overall11%

Did not fit any either in Hotels or other places

Size-Overall11%

Too big

Socket/Port/Plug10%

Socket holes don't match up

Charging8%

it is not suitable for charging a laptop

Durability8%

This adapter did not work after about 1 week

Australian Plug Adaptor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Compatibility-Overall
16%
3Charging
11%
4Socket/Port/Plug
11%
5Functionality-Overall
9%

Common Australian Plug Adaptor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Australian Plug Adaptor 38/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -48.6% over the last 90 days.
Search demand for Australian Plug Adaptor on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 3.5× the quietest.