australian plug adaptor
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great401.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad£3.46–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 45K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, australian plug adaptor is a £44K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
australian plug adaptor market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- Aodeng29%
- Cyzbim25%
- Gadgets Hut UK11%
- TESSAN8%
- Omivine6%
- Addtam5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top australian plug adaptor search terms
- new zealand plug adaptor18K/yr
- australia travel adapter4K/yr
- australia plug adapter3K/yr
- uk to nz plug adapter5K/yr
- australian plug sockets4K/yr
- uk to new zealand plug adapter5K/yr
- uk to australia plug adapter with usb2K/yr
- travel adapter uk to australian plug adaptor1K/yr
- australia adapter2K/yr
- australian adapter plug uk480/yr
Top australian plug adaptor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UK to Australia Plug Adapter Australian China Travel Adaptor 32W USB C Fast Charger for New Zealand 4 in 1 USBC AU Outlet for Phone Android Samsung Type C Plug for Fiji Argentina AUS NZ (Type I)
Cyzbim£10.404.6★1,210 rev
UK to Australia Plug Adapter 2 Pack 6 IN 1 Australian Travel Adapter with 2 USB Ports & 1 USB-C Fast Charger(5V/3.4A) and 2 Shaver Plug Adaptor UK to Australian New Zealand Fiji Argentina etc (Type I)
Aodeng£16.614.7★373 rev
UK to Australia Plug Adapter 6 IN 1 Australian Travel Adapter with 2 USB Ports & 1 Type C Fast Charger(5V/3.4A) and 2 Shaver Plug Adaptor UK to Australian New Zealand Fiji Argentina more (Type I)
Aodeng£10.414.7★486 rev
Gadgets Hut UK - 2 x UK to Australia Travel Adapter Plug for visitors from UK to Australia China and New Zealand (Pack of 2)
Gadgets Hut UK£5.364.6★1,058 rev
Omivine UK to Australia AU Plug Adapter 5 in 1 Type I Travel Power Adapter Converter mit 1 AC & 2 USB-C & 2 USB-A(17W) for Australia China New Zealand Argentina Fiji etc (Type I-White)
Omivine£7.944.6★54 rev
Newest
by launch date
5 IN 1 UK to Australia Plug Adapter 2500W New Zealand Travel Adapter with 2 USB C & 2 USB A Type I Plug Adapter for Australia China Fiji Argentina
grestar£7.8611 rev
Omivine UK to Australia AU Plug Adapter 5 in 1 Type I Travel Power Adapter Converter mit 1 AC & 2 USB-C & 2 USB-A(17W) for Australia China New Zealand Argentina Fiji etc (Type I-White)
Omivine£7.9454 rev
UK to Australia Plug Adapter 2 Pack TESSAN Australian Plug Adaptor from UK with USB C and 2 USB A 4 in 1 Australia Travel Adapter New Zealand Travel Adaptor for NZ Argentina China Fiji
TESSAN£17.7047 rev
Amoi UK to Australia Plug Adapter Australian Plug Adaptor From UK Uk to China Plug Adapter Grounded UK to Australia Travel Adapter with 4 USB Ports 17W USB C Fast Travel Charger(Type I)
Amoi£7.4276 rev
UK to Australia Plug Adapter With 3 USB Grounded Australian China New Zealand Travel Plug Adaptor Double Outlet UK with Dual 2 Pin Socket at The Bottom for AUS NZ Argentina Fiji (Type I)
Mscien£11.01310 rev
Trending
90-day click momentum5 IN 1 UK to Australia Plug Adapter 2500W New Zealand Travel Adapter with 2 USB C & 2 USB A Type I Plug Adapter for Australia China Fiji Argentina
grestar£7.864.7★
Omivine UK to Australia AU Plug Adapter 5 in 1 Type I Travel Power Adapter Converter mit 1 AC & 2 USB-C & 2 USB-A(17W) for Australia China New Zealand Argentina Fiji etc (Type I-White)
Omivine£7.944.6★
Amoi UK to Australia Plug Adapter Australian Plug Adaptor From UK Uk to China Plug Adapter Grounded UK to Australia Travel Adapter with 4 USB Ports 17W USB C Fast Travel Charger(Type I)
Amoi£7.424.6★
UK to Australia Plug Adapter 6 IN 1 Australian Travel Adapter with 2 USB Ports & 1 Type C Fast Charger(5V/3.4A) and 2 Shaver Plug Adaptor UK to Australian New Zealand Fiji Argentina more (Type I)
Aodeng£10.414.7★
2-Pack UK to Australia Plug Adapters Australia Power Converter Grounded Universal Travel Adapter Type I Plug (White)
TENINYU£6.544.5★
What buyers say about australian plug adaptor
What buyers praise and complain about, mined from review topics.What buyers love
“Quick charging”
“Quality products”
“Good value for money”
“the extra sockets are useful”
“As advertised”
“Perfect for travelling”
“Easy to use”
“It fits securely”
“Looks sturdy and well made”
“Compatible”
What buyers complain about
“Did not fit any either in Hotels or other places”
“Too big”
“Socket holes don't match up”
“it is not suitable for charging a laptop”
“This adapter did not work after about 1 week”
“Do not do the Job”
“Very disappointed as this waant cheap”
“feels a bit flimsy”
“They are cheap for a reason”
“did make for a dodgy connection so things werent charged as hoped”
Top return reasons
Common questions
- Is australian plug adaptor profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the australian plug adaptor niche?
- 14 brands and 25 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in australian plug adaptor?
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Socket/Port/Plug. The return rate is 0.5%.
- When does demand for australian plug adaptor peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the australian plug adaptor niche?
- Listings span £3.46–£17.97; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.