Is australia to uk plug adaptor profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 7 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (32/100).

How competitive is the australia to uk plug adaptor niche?

6 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in australia to uk plug adaptor?

Top complaints mined from reviews: Socket/Port/Plug, Compatibility-Overall, Durability. The return rate is 1.4%.

When does demand for australia to uk plug adaptor peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the australia to uk plug adaptor niche?

Listings span £5.33–£10.40; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.

australia to uk plug adaptor

Skip it

Prices mostly outside the sweet spot ($5.33–$10.40) — this niche doesn't clear our bar today.

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good820.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£41K

£41K/yr · 34K searches

Competition

Bad91%

top-5 click share — a locked-up shelf

Price range

Bad£5.33–£10.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, australia to uk plug adaptor is a £41K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

australia to uk plug adaptor market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £40K–£48K; units × avg price
Conversion rate: 14.8%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 201 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

MyTravelPal52%
QRUIHC21%
AIEVE13%
Double Dragon5%
Cyzbim5%
Jsdoin4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -8.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top australia to uk plug adaptor search terms

australia to uk plug adapter19K/yr -14.0%13.6% conv.
aus to uk adapter5K/yr +9.9%15.7% conv.
australian to uk plug adapter4K/yr +16.2%18.1% conv.
nz to uk plug adapter4K/yr -12.6%15.9% conv.
australia to uk plug adaptor3K/yr -33.9%9.4% conv.

All search terms

Top australia to uk plug adaptor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MyTravelPal Australia To UK Plug Adapter | UK Safety Standards | Australia NZ China To UK Travel Adaptor With 10A Fuse | For Australia China New Zealand Argentina Plugs in UK (1 Pack)

MyTravelPal£8.354.7★1,302 rev

3-Pack Australia to UK Plug Adapter AUS NZ China to UK Travel Plug Adaptor

QRUIHC£9.114.7★126 rev

Aieve Australia to UK Plug Adapter AUS NZ to UK Power Plug Adaptor British Converter Travel Adapter for Australian/Argentina/Fiji (3-Pack)

AIEVE£8.314.6★435 rev

MyTravelPal World To UK Plug Adapter | Universal Travel Adaptor With 10A Fuse | British Safety Standards | Accepts US Europe Australia China Plugs For Use in UK (1 Pack)

MyTravelPal£8.194.5★1,046 rev

World To UK Plug Adapter | Double Dragon Universal Travel Adaptor With 10A Fuse | UK Safety Standards | Accepts US Europe Australia China Plugs For Use in UK (1 Pack)

Double Dragon£5.335.0★4 rev

Newest

by launch date

World To UK Plug Adapter | Double Dragon Universal Travel Adaptor With 10A Fuse | UK Safety Standards | Accepts US Europe Australia China Plugs For Use in UK (1 Pack)

Double Dragon£5.334 rev

1y ago

3-Pack Australia to UK Plug Adapter AUS NZ China to UK Travel Plug Adaptor

QRUIHC£9.11126 rev

1y ago

UK to Australia Plug Adapter Australian China Travel Adaptor 32W USB C Fast Charger for New Zealand 4 in 1 USBC AU Outlet for Phone Android Samsung Type C Plug for Fiji Argentina AUS NZ (Type I)

Cyzbim£10.401,210 rev

3y ago

Jsdoin European to UK Plug Adaptor Universal Travel Adaptor With 10A Fuse UK Safety Standards | Accepts US Europe Australia US to UK Travel Plug Adapter (1 Pack)

Jsdoin£6.861,620 rev

4y ago

MyTravelPal Australia To UK Plug Adapter | UK Safety Standards | Australia NZ China To UK Travel Adaptor With 10A Fuse | For Australia China New Zealand Argentina Plugs in UK (1 Pack)

MyTravelPal£8.351,302 rev

5y ago

What buyers say about australia to uk plug adaptor

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product22%

“Works as expected”

Quality-Overall22%

“Looks well made and as stated”

Socket/Port/Plug12%

“Great plugs”

Value For Money10%

“they were affordable”

Charging10%

“Great value charger and adapter”

Compatibility-Overall4%

“Its sqfe, travel friendly and very compatible”

Strength4%

“Looks sturdy and well made”

Ease Of Use2%

“Really useful to have”

Flexibility2%

“Very versatile, it will meet all your requirements”

Weight Light1%

“It is lightweight”

What buyers complain about

Socket/Port/Plug17%

“Socket holes don't match up”

Compatibility-Overall13%

“not perfect for all devices”

Durability13%

“insides soon broke”

Unsustainable Design8%

“and therefore the design doesnt work”

Size-Overall8%

“the prongs were slightly too large to go in”

Functionality-Overall8%

“Its ok. Stopped working, maybe due to a power surge? Not power-surge safe”

Advertised Vs Actual Product8%

“Its not like in the picture”

Quality-Overall4%

“Not the best quality”

Value For Money4%

“a little expensive possibly”

Charging4%

“Then the USB-C port starting resetting the charging”

Top return reasons

Size-Overall32%

Compatibility-Overall31%

Functionality-Overall9%

Socket/Port/Plug8%

Charging7%

Defective Material/Parts4%

Advertised Vs Actual Product3%

Quality-Overall1%

Connectivity-Overall1%

Weight Heavy1%

Common questions

Is australia to uk plug adaptor profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 7 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (32/100).
How competitive is the australia to uk plug adaptor niche?: 6 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in australia to uk plug adaptor?: Top complaints mined from reviews: Socket/Port/Plug, Compatibility-Overall, Durability. The return rate is 1.4%.
When does demand for australia to uk plug adaptor peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the australia to uk plug adaptor niche?: Listings span £5.33–£10.40; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.