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Australia to Uk Plug Adaptor

Fail

Prices span $5.33–$10.40, mostly outside the sweet spot, so Australia to Uk Plug Adaptor is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£41K/yr34K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
91%top-5 click share · 6 brands · 9 sellers

Flapen Score

Australia to Uk Plug Adaptor against its category

The dotted line is the Electronics & Photo average. Past it, Australia to Uk Plug Adaptor is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Australia to Uk Plug Adaptor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Australia to Uk Plug Adaptor 34K times last year and spent an estimated £41K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
14.8%
Market size, estimated
£41Ka year
Peak month
November1.7× the quietest month
Top search term
australia to uk plug adapter19K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £5.33 to £10.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £8.08 that is £4K to £6K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£5.33–£10.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Power Accessories. It carries 820 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Power Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Australia to Uk Plug Adaptor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • MyTravelPal52%
  • QRUIHC21%
  • AIEVE13%
  • Double Dragon5%
  • Cyzbim5%
  • Jsdoin4%

Demand

Australia to Uk Plug Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Australia to Uk Plug Adaptor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • australia to uk plug adapter19K/yr
  • aus to uk adapter5K/yr
  • australian to uk plug adapter4K/yr
  • nz to uk plug adapter4K/yr
  • australia to uk plug adaptor3K/yr

Reviews and returns

What reviews say buyers love and hate about Australia to Uk Plug Adaptor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.05

Socket holes don't match up

Euro plug did not insert everything else worked

Compatibility-Overall13%−0.06

not perfect for all devices

Durability13%−0.06

insides soon broke

I wouldn't say it is durable because after a few little knocks the casing starts to chip

Faulty after 48 hours

Unsustainable Design8%−0.06

and therefore the design doesnt work

Size-Overall8%−0.02

the prongs were slightly too large to go in

Love

Advertised Vs Actual Product22%+1.15

Works as expected

As advertised

Just works

Quality-Overall22%+1.33

Looks well made and as stated

Well made item

Excellent quality

Socket/Port/Plug12%−0.05

Great plugs

has handy usb ports

Worked really well having different sockets worked well

Value For Money10%+0.95

they were affordable

Good value for money

Good product at a fair price

Charging10%+0.41

Great value charger and adapter

Works well and the added usb charging ports are an extra bonus

Love that it could charge multiple devices

Return

1.4% Return rate 35% Fixable by listing

Size-Overall32%█▆▇▆▇█

the prongs were slightly too large to go in

Compatibility-Overall31%▆▇▆▅██

not perfect for all devices

Functionality-Overall9%▅▇█▅▃▃

Its ok. Stopped working, maybe due to a power surge? Not power-surge safe

Socket/Port/Plug8%▅█▅▄▅▂

Socket holes don't match up

Euro plug did not insert everything else worked

Charging7%▂▃▃█▃▁

Then the USB-C port starting resetting the charging

FAQ

Common Australia to Uk Plug Adaptor questions

Answered from the same tracked data.