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Aura Photo Frame

Fail

The top 5 products take 100% of clicks, so Aura Photo Frame is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£442K/yr108K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Aura Photo Frame against its category

The dotted line is the Electronics & Photo average. Past it, Aura Photo Frame is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aura Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aura Photo Frame 108K times last year and spent an estimated £442K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £442K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.2%
Market size, estimated
£442Ka year
Peak month
December9.6× the quietest month
Top search term
aura photo frame75K searches a year

02 · Price

A sale here is worth £97.79.

Listings sell for £97.79 on average, from £38.54 to £122.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £97.79 that is £49K to £73K a year per listing.

Average price
£97.79inside the $15 to $100 sweet spot
Price range
£38.54–£122.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£49K–£73K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Camera & Photo. It carries 2,941 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Camera & Photo
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,941per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Aura Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£88K£177K£265K£354K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AURA96%
  • BIGASUO4%
  • Open — no brand owns it (0%)

Demand

Aura Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Aura Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aura photo frame75K/yr
  • aura frame25K/yr
  • aura digital photo frame8K/yr

Reviews and returns

What reviews say buyers love and hate about Aura Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.09

then you will be very disappointed when it breaks

Broke after two months

two months after setting it up it has given up

Functionality-Overall18%−0.03

As the item is not functioning as expected

Doesn't work just stuck on loading page

Fails to work after Amazon return period

Connectivity-Overall11%−0.03

Terrible for picking up wifi

then reconnected after a few minutes it went through same cycle

Had a power cut while it was plugged in now it doesnt work

Image/Picture Clarity5%+0.26

a lack of picture adjustments

now all the picture does is flesh

Material Quality5%−0.01

It felt cheap and plasticky

Love

Ease Of Use22%+1.25

Easy to use

it's easy to get started

Easy to upload and share

Image/Picture Clarity19%+0.26

picture quality is great

Great Picture Quality

Very happy with picture quality etc

Quality-Overall17%+1.00

certainly well made and looks good

Positive review

Excellent Product

Value For Money10%+0.66

Great product worth the extra cost

Great value

Good value

Display Frame Per Seconds5%+0.48

Great way of displaying multiple photos all at once, everyone I have bought for has loved them and found the set up easy and efficient

Great photo frame

Great frame, upload as many pictures as you like, no subscriptions, we love seeing all our photos new and old on random

Return

1.7% Return rate 23% Fixable by listing

Functionality-Overall17%▄▄▅▁█▅

As the item is not functioning as expected

Doesn't work just stuck on loading page

Fails to work after Amazon return period

Defective Material/Parts11%█▃▂▄▅▇
Size-Overall9%▂▁█▄▄▄
Color6%▁█▁▇▁▄
Connectivity-Overall5%▂▄▄█▆▁

Terrible for picking up wifi

then reconnected after a few minutes it went through same cycle

Had a power cut while it was plugged in now it doesnt work

FAQ

Common Aura Photo Frame questions

Answered from the same tracked data.