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Aura Photo Frame

Fail

The top 5 products take 100% of clicks, so Aura Photo Frame is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£442K/yr108K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Aura Photo Frame against its category

The dotted line is the Electronics & Photo average. Past it, Aura Photo Frame is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aura Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aura Photo Frame 108K times last year and spent an estimated £442K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £442K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.2%
Market size, estimated
£442Ka year
Peak month
December9.6× the quietest month
Top search term
aura photo frame75K searches a year

02 · Price

A sale here is worth £97.79.

Listings sell for £97.79 on average, from £38.54 to £122.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £97.79 that is £49K to £73K a year per listing.

Average price
£97.79inside the $15 to $100 sweet spot
Price range
£38.54–£122.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£49K–£73K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Camera & Photo. It carries 2,941 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Camera & Photo
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,941per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Aura Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£88K£177K£265K£354K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • AURA96%
  • BIGASUO4%
  • Open — no brand owns it (0%)

Demand

Aura Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Aura Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aura photo frame75K/yr
  • aura frame25K/yr
  • aura digital photo frame8K/yr

Reviews and returns

What reviews say buyers love and hate about Aura Photo Frame

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Durability”
1.7%of orders come back
“then you will be very disappointed when it breaks”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Aura Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data