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Asia Travel Adapter

Fail

The top 5 brands take 100% of clicks, so Asia Travel Adapter is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£76K/yr64K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
89%top-5 click share · 3 brands · 6 sellers

Flapen Score

Asia Travel Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Asia Travel Adapter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asia Travel Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Asia Travel Adapter 64K times last year and spent an estimated £76K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
8.0%
Market size, estimated
£76Ka year
Peak month
March1.4× the quietest month
Top search term
tessan universal travel adapter26K searches a year

02 · Price

A sale here is worth £14.86.

Listings sell for £14.86 on average, from £12.26 to £17.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £14.86 that is £7K to £11K a year per listing.

Average price
£14.86under the $15 to $100 sweet spot
Price range
£12.26–£17.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Power Accessories. It carries 1,363 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Power Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,363per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Asia Travel Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • TESSAN91%
  • Poukey7%
  • BigFish2%

Demand

Asia Travel Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Asia Travel Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tessan universal travel adapter26K/yr
  • vietnam plug adaptor17K/yr
  • tessan9K/yr
  • tessan travel adapter6K/yr
  • uk to vietnam plug adapter4K/yr
  • vietnam travel adapter2K/yr

Reviews and returns

What reviews say buyers love and hate about Asia Travel Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%+0.28

not great as a fast charger

Item got so hot it melted the cable that was plugged into it. with nothing even charging

Slow charging

Durability14%−0.16

Broke easily

Broke after less than a week

Did not last

Socket/Port/Plug11%−0.09

Beware of pins coming out of their socket

doesn't stay in the socket

Useless as a socket

Quality-Overall7%+0.20

Rubbish

Absolute Rubbish

Not great quality

Weight Heavy6%−0.04

The only thing to keep in mind is that its a bit bulkier than a standard plug

It feels a bit bulky

too heavy

Love

Portability22%+2.28

Small and easy to carry

It's so convenient for travel

Great for travelling

Quality-Overall14%+0.20

Good, solid product

Excellent Product

The build quality feels solid

Charging13%+0.28

Great charger

Charges quickly

charges fine

Ease Of Use8%+0.49

Ease of use

it made things much easier

Super handy

Socket/Port/Plug8%−0.09

2 USB-C ports is very useful

Included range of USB sockets is really handy too

Excellent plug has every option needed for our world travels

Return

0.8% Return rate 11% Fixable by listing

Compatibility-Overall20%███▅▅▅

Does not work in aus

Does not work with Indian made appliance which has a 3 round pin plug

Charging14%▆▇▄▆▆█

not great as a fast charger

Item got so hot it melted the cable that was plugged into it. with nothing even charging

Slow charging

Functionality-Overall12%█▆▆█▅▇

Didnt work

Worst it doesn't work more than 1day

Stopped working

Socket/Port/Plug12%▄▅▆▇██

Beware of pins coming out of their socket

doesn't stay in the socket

Useless as a socket

Defective Material/Parts8%▃▃▆█▆▃

FAQ

Common Asia Travel Adapter questions

Answered from the same tracked data.