asia travel adapter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Review moat
Good1,362.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£12.26–£17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£76K£76K/yr · 64K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, asia travel adapter is a £76K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
asia travel adapter market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £74K–£89K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- TESSAN91%
- Poukey7%
- BigFish2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top asia travel adapter search terms
- tessan universal travel adapter26K/yr
- vietnam plug adaptor17K/yr
- tessan9K/yr
- tessan travel adapter6K/yr
- uk to vietnam plug adapter4K/yr
- vietnam travel adapter2K/yr
Top asia travel adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
TESSAN£14.954.6★3,020 rev
TESSAN Universal Travel Adapter 28W Worldwide Plug Adaptor with 2 USB A and 3 USB C Ports International Travel Adapter for EU UK USA AU Power Socket Charger for Multi Countries Grey White
TESSAN£17.464.7★2,195 rev
TESSAN Universal Travel Adapter Worldwide with 4 USB (2 USB C) International Travel Adapter UK to European Power Universal Plug Adaptor for EU USA Australia Thailand (Type C G A I) Black
TESSAN£14.494.6★2,641 rev
TESSAN UK to Universal Travel Adapter 1 Pack
TESSAN£16.894.3★49 rev
Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS
Poukey£12.264.4★494 rev
Newest
by launch dateUniversal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS
Poukey£12.26494 rev
TESSAN Universal Travel Adapter Worldwide Plug with 2 USB A and 2 USB C
TESSAN£14.70331 rev
Universal Travel Adapter Worldwide TESSAN International Plug Adaptor with 1 USB C and 2 USB A Ports Universal Power Adapter for UK to Europe US Japan Chinese Vietnam Thailand Italy (Type C G A I)
TESSAN£12.6865 rev
TESSAN UK to Universal Travel Adapter 1 Pack
TESSAN£16.8949 rev
TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
TESSAN£14.953,020 rev
Trending
90-day click momentumTESSAN UK to Universal Travel Adapter 1 Pack
TESSAN£16.894.3★
Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS
Poukey£12.264.4★
TESSAN UK to European Plug Adapter Type E F EU Travel Adapter with USB C
TESSAN£17.484.7★
TESSAN Universal Travel Adapter 28W Worldwide Plug Adaptor with 2 USB A and 3 USB C Ports International Travel Adapter for EU UK USA AU Power Socket Charger for Multi Countries Grey White
TESSAN£17.464.7★
TESSAN Universal Travel Adapter Worldwide with 4 USB (2 USB C) International Travel Adapter UK to European Power Universal Plug Adaptor for EU USA Australia Thailand (Type C G A I) Black
TESSAN£14.494.6★
What buyers say about asia travel adapter
What buyers praise and complain about, mined from review topics.What buyers love
“Small and easy to carry”
“Good, solid product”
“Great charger”
“Ease of use”
“2 USB-C ports is very useful”
“Worked as advertised”
“Worth every penny”
“compact and easy to carry”
“Compatible with most countries”
“Solid Build”
What buyers complain about
“not great as a fast charger”
“Broke easily”
“Beware of pins coming out of their socket”
“Rubbish”
“The only thing to keep in mind is that its a bit bulkier than a standard plug”
“Didnt work”
“Does not work in aus”
“Feels flimsy and cheap”
“Too hard to use”
“It is small”
Top return reasons
Common questions
- Is asia travel adapter profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 9 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the asia travel adapter niche?
- 3 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in asia travel adapter?
- Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.8%.
- When does demand for asia travel adapter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the asia travel adapter niche?
- Listings span £12.26–£17.48; the average listing price is £14.86 (sweet spot $15–$100). The average incumbent carries 1,363 reviews — the moat a new listing must climb.