Apple Watch Ultra Strap
MaybeThe top 5 brands take only 53% of clicks. But buyers convert on only 2.1% of searches, so Apple Watch Ultra Strap is a Maybe.
- Flapen Score
- 53 / 100Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 4453
- Market size
- £254K/yr885K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 29 sellers
Flapen Score
Apple Watch Ultra Strap against its category
The dotted line is the Electronics & Photo average. Past it, Apple Watch Ultra Strap is stronger. Inside it, weaker.
Market
The Apple Watch Ultra Strap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Watch Ultra Strap 885K times last year and spent an estimated £254K. The top 5 brands take 53% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.
- Searches, last 12 months
- 885K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £254Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- apple watch ultra strap212K searches a year
02 · Price
A sale here is worth £13.60.
Listings sell for £13.60 on average, from £6.37 to £25.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.60 that is £1K to £3K a year per listing.
- Average price
- £13.60under the $15 to $100 sweet spot
- Price range
- £6.37–£25.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #171 within Wearable Technology. It carries 3,553 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #171in Wearable Technology
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,553per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Apple Watch Ultra Strap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spigen WBF1 Strap for Apple Watch Ultra 3/2/1 Series 11/10
- Price
- £11.28
- Rating
- 4.4/5
- Reviews
- 1,381
- Age
- 10mo ago
3 Pack Alpine Loop Compatible with Apple Watch Straps 45mm 44mm 46mm 49mm 42mm for Women Men Nylon Sport Loop Replacement Band mit C-Hook for iWatch Ultra 3 2 1 SE Series 11 10 9 8 7 6 5 4 3 2 1
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 978
- Age
- 2y ago
Mastten Sports Straps Compatible with Apple Watch Ultra 2 Strap 49mm 46mm 45mm 44mm 42mm Men - Waterproof Breathable Soft Silicone Band for iWatch Ultra 3 2 1 Series 11 10 9 8 7 SE 6 5 4 3 2 1
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 1y ago
Spigen Athlex Air Strap for Apple Watch Ultra 3/2/1 Series 11/10
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 396
- Age
- 7mo ago
MoKo Ocean Band Compatible with Apple Watch Ultra 3/2/1 49mm Upgraded Silicone Sports Bands 46mm 45mm 44mm for Men Women Series 11/10/9/8/7/6/5 SE3/2/1 Breathable Strap with Metal Connector A-Bk/Bk
- Price
- £12.60
- Rating
- 4.4/5
- Reviews
- 1,476
- Age
- 1y ago
Trending
90-day click momentum
EPULY Metal Milanese Loop Compatible with Apple Watch Ultra 3/2/1 Straps for Men 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm Magnetic Clasp Adjustable Bands for iWatch Series 11 10 9 8 7 6 5 4 3 2 1
- Price
- £17.37
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 3mo ago
Spigen Athlex Air Strap for Apple Watch Ultra 3/2/1 Series 11/10
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 396
- Age
- 7mo ago
Bandletic Nylon Straps Compatible with Apple Watch Ultra 3/2/1 49mm - Soft Sport Loop Replacement Strap for iWatch Series 11/10 46mm 9/8/7 45mm SE3/SE2/SE/6/5/4 44mm 3/2/1 42mm Black
- Price
- £13.29
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 7mo ago
Spigen WBF1 Strap for Apple Watch Ultra 3/2/1 Series 11/10
- Price
- £11.28
- Rating
- 4.4/5
- Reviews
- 1,381
- Age
- 10mo ago
SOLOLUP Milanese Loop Magnetic Strap for Apple Watch Ultra 3/2 Strap 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm Men Stainless Steel Mesh Metal Connector Band for Apple Watch 11 10 9 8 7 6 5 4 3 SE 3/2nd
- Price
- £18.57
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 10mo ago
Newest
by launch dateEPULY Metal Milanese Loop Compatible with Apple Watch Ultra 3/2/1 Straps for Men 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm Magnetic Clasp Adjustable Bands for iWatch Series 11 10 9 8 7 6 5 4 3 2 1
- Price
- £17.37
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 3mo ago
Spigen Athlex Air Strap for Apple Watch Ultra 3/2/1 Series 11/10
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 396
- Age
- 7mo ago
Bandletic Nylon Straps Compatible with Apple Watch Ultra 3/2/1 49mm - Soft Sport Loop Replacement Strap for iWatch Series 11/10 46mm 9/8/7 45mm SE3/SE2/SE/6/5/4 44mm 3/2/1 42mm Black
- Price
- £13.29
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 7mo ago
SOLOLUP Milanese Loop Magnetic Strap for Apple Watch Ultra 3/2 Strap 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm Men Stainless Steel Mesh Metal Connector Band for Apple Watch 11 10 9 8 7 6 5 4 3 SE 3/2nd
- Price
- £18.57
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 10mo ago
TiMOVO Ocean Strap Compatible with Apple Watch Ultra 3/2/1 49mm Upgraded Metal Connector Breathable Sport Watch Band for Men Women Black/Black
- Price
- £11.40
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
29
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
40%
Top 20: 84%
Open market
41%
- Spigen25%
- GURINA8%
- Wowstrap7%
- PIOWNN7%
- Mastten7%
- NewWays6%
Demand
Apple Watch Ultra Strap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Apple Watch Ultra Strap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple watch ultra strap212K/yr
- apple watch ultra 2 strap165K/yr
- apple watch ultra 3 straps98K/yr
- apple ultra straps 49mm45K/yr
- apple watch ultra 3 strap39K/yr
- apple ultra 2 watch strap52K/yr
- apple ultra 3 watch strap14K/yr
- ultra 3 watch strap28K/yr
- apple watch ultra straps28K/yr
- apple ultra watch strap30K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Watch Ultra Strap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Cheap Quality
manufactured cheaply
Broke after one week
Broke so easily
Doesnt last
Does not fit
it was too small
The fit is very big
Strap Buckle Misshaped
Compared to the Apple strap its very fiddly to fasten and adjust
rips the strap off
The blue is slightly darker than the pics on Amazon
Colours dont match
Horrible colours in actual person
Love
A quality watch strap
Brilliant quality
Good quality strap
Easy to fit
fits all sizes
Fit well
Its comfortable, easy to put on
Durable and comfortable
comfortable to wear
Superb strap
Great strap
Smart strap
Good buy
great value
Good value for money
Return
2.9% Return rate 57% Fixable by listing
Does not fit
it was too small
The fit is very big
Not good quality
Cheap Quality
manufactured cheaply
The blue is slightly darker than the pics on Amazon
Colours dont match
Horrible colours in actual person
Strap Buckle Misshaped
Compared to the Apple strap its very fiddly to fasten and adjust
rips the strap off
Its not comfortable
In comparison to the Apple Watch strap, it feels cheap and uncomfortable
Comfortable however not for me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Watch Ultra Strap questions
Answered from the same tracked data.