Apple Watch Straps
FailPrices span $4.77–$14.86, mostly outside the sweet spot, so Apple Watch Straps is a Fail.
- Flapen Score
- 48 / 100Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 4448
- Market size
- £726K/yr5.3M searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 18 sellers
Flapen Score
Apple Watch Straps against its category
The dotted line is the Electronics & Photo average. Past it, Apple Watch Straps is stronger. Inside it, weaker.
Market
The Apple Watch Straps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Watch Straps 5.3M times last year and spent an estimated £726K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £726K a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £726Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- apple watch straps3.1M searches a year
02 · Price
A sale here is worth £7.75.
Listings sell for £7.75 on average, from £4.77 to £14.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £7.75 that is £19K to £23K a year per listing.
- Average price
- £7.75under the $15 to $100 sweet spot
- Price range
- £4.77–£14.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £19K–£23K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Wearable Technology. It carries 7,409 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Wearable Technology
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,409per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Apple Watch Straps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 3,256
- Age
- 1y ago
Patented Upgraded Silicone Strap Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm(Series 10) for Women Men Soft and Breathable Sport Watch Bands for iWatch Series 10 9 8 7 6 5 4 3 2 1 SE
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 2,536
- Age
- 1y ago
CeMiKa 6 Pack Sport Straps Compatible with Apple Watch Strap 40mm 41mm 38mm 42mm(Series 11) - Silicone Sport Replacement Band for iWatch SE Series 11 10 9 8 7 6 5 4 3 SE3 Women Men
- Price
- £6.09
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 1y ago
Maledan 10 Pack Elastic Nylon Strap Compatible with Apple Watch Straps 40mm 41mm 38mm 42mm Women Men - Stretchy Nylon Sport Loop Band for iWatch Series 11 10 9 8 7 6 5 4 3 2 1 SE3 SE2 SE Set A
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 9,645
- Age
- 8mo ago
Higgs Braided Strap Compatible with Apple Watch Straps 44mm 46mm 38mm 42mm 40mm 41mm 45mm 49mm for Men Women Nylon Elastic Magnetic Snap Strap for iWatch Series 11 10 9 SE 8 7 6 5 4 Ultra 3 2 1
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 2,759
- Age
- 2y ago
Trending
90-day click momentum
EPULY Silicone Strap Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women Men Soft Waterproof Sport Wrist Band for iWatch Series 11 10 9 8 7 6 5 4 SE Ultra 3 2 1
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 1mo ago
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 3,256
- Age
- 1y ago
Yoohoo 5 Pack Silicone Strap Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women Men Soft Sport Replacement Band for iWatch Strap Series 11 10 9 8 7 6 5 4 3 2 1 SE Ultra
- Price
- £5.09
- Rating
- 4.7/5
- Reviews
- 544
- Age
- 1y ago
Maledan 10 Pack Elastic Nylon Strap Compatible with Apple Watch Straps 40mm 41mm 38mm 42mm Women Men - Stretchy Nylon Sport Loop Band for iWatch Series 11 10 9 8 7 6 5 4 3 2 1 SE3 SE2 SE Set A
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 9,645
- Age
- 8mo ago
Higgs Braided Strap Compatible with Apple Watch Straps 44mm 46mm 38mm 42mm 40mm 41mm 45mm 49mm for Men Women Nylon Elastic Magnetic Snap Strap for iWatch Series 11 10 9 SE 8 7 6 5 4 Ultra 3 2 1
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 2,759
- Age
- 2y ago
Newest
by launch dateEPULY Silicone Strap Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women Men Soft Waterproof Sport Wrist Band for iWatch Series 11 10 9 8 7 6 5 4 SE Ultra 3 2 1
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 1mo ago
Maledan 10 Pack Elastic Nylon Strap Compatible with Apple Watch Straps 40mm 41mm 38mm 42mm Women Men - Stretchy Nylon Sport Loop Band for iWatch Series 11 10 9 8 7 6 5 4 3 2 1 SE3 SE2 SE Set A
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 9,645
- Age
- 8mo ago
OULUOQI Compatible with Apple Watch Straps 44mm 46mm 45mm 49mm 40mm 42mm 41mm 38mm Men & Women Business Metal Stainless Steel Replacement Bands for iWatch Series 11 10 9 8 7 6 5 4 3 2 1 Ultra 3 SE 3
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 2,331
- Age
- 1y ago
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 3,256
- Age
- 1y ago
Original Milanese Loop Compatible with Apple Watch Straps 38mm 40mm 41mm 42mm 44mm 45mm 46mm 49mm Women & Men Magnetic Clasp Adjustable Metal Bands for iWatch Series 11 10 9 8 7 6 5 4 2 Ultra 3 SE 3
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 3,256
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
24%
- OULUOQI23%
- Yoohoo15%
- CeMiKa12%
- Higgs12%
- Maledan11%
- DigiHero4%
Demand
Apple Watch Straps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Apple Watch Straps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple watch straps3.1M/yr
- apple watch strap643K/yr
- apple watch straps women290K/yr
- iwatch strap198K/yr
- apple watch series 11 strap108K/yr
- apple watch se strap132K/yr
- apple watch straps 44mm110K/yr
- apple watch straps series 1150K/yr
- apple watch band90K/yr
- iwatch straps for women68K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Watch Straps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt fit
Very small
Too short
Terrible quality, ordered rose gold
Cheap
Not great quality
its probably more of a beige pink than pink
The colour is not spot on
Not nice colours
So not very durable
Broke so easily
Broke after two weeks
Looks expensive
Looks more expensive than it is
Looks expensive
Love
the bands are great quality
Amazing quality
Lovely quality watch strap
fits all sizes
Fit perfectly
Exact match
Good value for money
Excellent value for money
Good for price
comfortable to wear
Durable and comfortable
Really comfortable and lightweight bands
The colour is very accurate
the colours are great
Love the colour
Return
1.8% Return rate 70% Fixable by listing
Doesnt fit
Very small
Too short
its probably more of a beige pink than pink
The colour is not spot on
Not nice colours
Terrible quality, ordered rose gold
Cheap
Not great quality
does not fit series 7
Does not fit apple watch ultra3
not compatible with our smart watch
This is uncomfortable
not like the silicone style -thats uncomfortable
Not the most comfy to wear
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Watch Straps questions
Answered from the same tracked data.