- Flapen Score
- 41 / 100Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 4441
- Market size
- £247K/yr125K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 43%top-5 click share · 4 brands · 45 sellers
Flapen Score
Apple Watch against its category
The dotted line is the Electronics & Photo average. Past it, Apple Watch is stronger. Inside it, weaker.
Market
The Apple Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Watch 125K times last year and spent an estimated £247K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £247Ka year
- Peak month
- December53.2× the quietest month
- Top search term
- apple watch for women25K searches a year
02 · Price
A sale here is worth £190.96.
Listings sell for £190.96 on average, from £32.86 to £581.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £190.96 that is £0 to £19K a year per listing.
- Average price
- £190.96above the $15 to $100 sweet spot
- Price range
- £32.86–£581.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #103 within Wearable Technology. It carries 1,148 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 46%
- Out of stock, average day
- 5.6%
- Average rank
- #103in Wearable Technology
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,148per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 15 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Apple Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Watch Series 11 GPS 42mm Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band S/M. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £265.11
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch SE 3 GPS 40mm Smartwatch with Starlight Aluminium Case with Starlight Sport Band S/M. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- £172.32
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 10mo ago
Apple Watch Series 7 (GPS 41MM) - Starlight Aluminium Case with Starlight Sport Band (Renewed)
- Price
- £128.18
- Rating
- 4.0/5
- Reviews
- 361
- Age
- 4y ago
Apple Watch SE 2nd Gen GPS 40mm Starlight Aluminium Sport Band (Renewed)
- Price
- £123.96
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 3y ago
Apple Watch Series 11 GPS 46mm Smartwatch with Jet Black Aluminium Case with Black Sport Band M/L. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £289.50
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Trending
90-day click momentum
Apple Watch Series 11 GPS 46mm Smartwatch with Space Grey Aluminium Case with Black Sport Band M/L. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £277.79
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch Series 11 GPS 46mm Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band S/M. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £290.22
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch SE 3 GPS 40mm Smartwatch with Starlight Aluminium Case with Starlight Sport Band M/L. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- £171.27
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 10mo ago
Apple Watch Series 6 (GPS + Cellular 40MM) - Gold Aluminium Case with Pink Sand Sport Band (Renewed)
- Price
- £124.91
- Rating
- 3.9/5
- Reviews
- 4,785
- Age
- 5y ago
Apple Watch SE 3 GPS 40mm Smartwatch with Midnight Aluminium Case with Midnight Sport Band S/M. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- £168.90
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 10mo ago
Newest
by launch dateApple Watch Series 11 GPS 42mm Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band S/M. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £265.11
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch SE 3 GPS 40mm Smartwatch with Starlight Aluminium Case with Starlight Sport Band S/M. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- £172.32
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 10mo ago
Apple Watch Series 11 GPS 46mm Smartwatch with Jet Black Aluminium Case with Black Sport Band M/L. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £289.50
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch Series 11 GPS 42mm Smartwatch with Jet Black Aluminium Case with Black Sport Band S/M. Sleep Score Fitness Tracker Health Monitoring Always-On Display Water Resistant
- Price
- £258.86
- Rating
- 4.7/5
- Reviews
- 836
- Age
- 10mo ago
Apple Watch SE 3 GPS 44mm Smartwatch with Midnight Aluminium Case with Midnight Sport Band M/L. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- £189.21
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 77%
Open market
0%
- Apple96%
- Yoever2%
- Quican1%
- aeac1%
- Open — no brand owns it (0%)
Demand
Apple Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 53.2×
Search terms
Top Apple Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple watch for women25K/yr
- apple watch women14K/yr
- apple watches for women14K/yr
- apple watch for men12K/yr
- apple watches for men11K/yr
- apple smartwatch11K/yr
- ladies apple watch9K/yr
- apple watch ladies7K/yr
- apple watch men7K/yr
- mens apple watch7K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped charging
Wont hold charge
Doesnt charge
Ridiculously low battery life
Battery doesn't last very long
Poor battery life
suddenly stopped working after 2 months of use
broke with first use
it has now also broke
Not top quality
Poor quality watch
Looks cheap
Looks more expensive than it is
It is over priced
Looks more expensive than it is
Love
Excellent Value for Money
Excellent value
Value for Money
Great quality watch
Fantastic quality
THE WATCH WAS OF EXCELLENT QUALITY
Battery lasts well
Battery life is amazing
Long battery life
The watch works really well
The watch meets our expectations perfectly
Great watch, easy to use
Easy to use
Easy to read
it feels comfortable to wear
Return
2.8% Return rate 22% Fixable by listing
The size was not clear
The screen is a little big
Feels a bit too big
Ridiculously low battery life
Battery doesn't last very long
Poor battery life
Stopped charging
Wont hold charge
Doesnt charge
Stopped working
Doesn't work
No longer works
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Watch questions
Answered from the same tracked data.