Apple Wallet
FailShoppers spend only $30K a year here, so Apple Wallet is a Fail.
- Flapen Score
- 47 / 100Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 4447
- Market size
- £30K/yr118K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 36%top-5 click share · 19 brands · 27 sellers
Flapen Score
Apple Wallet against its category
The dotted line is the Electronics & Photo average. Past it, Apple Wallet is stronger. Inside it, weaker.
Market
The Apple Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Wallet 118K times last year and spent an estimated £30K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £30Ka year
- Top search term
- apple wallet27K searches a year
02 · Price
A sale here is worth £21.75.
Listings sell for £21.75 on average, from £8.85 to £48.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.75 that is £0 to £2K a year per listing.
- Average price
- £21.75inside the $15 to $100 sweet spot
- Price range
- £8.85–£48.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #708 within Adhesive Card Holders. It carries 1,388 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #708in Adhesive Card Holders
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,388per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 3 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Apple Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spigen Valentinus MagFit MagSafe 3-Card Wallet for iPhone 17-12 Series
- Price
- £18.63
- Rating
- 4.4/5
- Reviews
- 5,002
- Age
- 3y ago

Apple iPhone FineWoven Wallet with MagSafe Navy
- Price
- £40.19
- Rating
- 4.2/5
- Reviews
- 1,919
- Age
- 10mo ago

ESR for MagSafe Wallet 5-Card Holder with RFID Blocking MagSafe Sticker Included Slim Magnetic Wallet for iPhone 17e/17/16/15/14/13/12 Series and Selected Samsung Devices Not for mini Black
- Price
- £9.65
- Rating
- 4.6/5
- Reviews
- 4,218
- Age
- 1y ago

Apple iPhone FineWoven Wallet with MagSafe Black
- Price
- £41.43
- Rating
- 4.2/5
- Reviews
- 1,919
- Age
- 10mo ago

JETech Magnetic Wallet Compatible with MagSafe for iPhone 17/17e/Air/16/15/14/13/12 Series Pixel 10 Series PU Phone Card Holder Store 1-2 Cards (Black)
- Price
- £8.85
- Rating
- 4.1/5
- Reviews
- 1,953
- Age
- 3y ago
Trending
90-day click momentum
FAINDMOO for MagSafe Wallet Magnetic Wallet with Adjustable Stand Silm Card Holder with RFID Blocking for iPhone 17/16/15/14/13/12/Pro/Pro Max Serie
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Spigen Life LF300 RFID Blocking Slim Card Wallet Water-Resistant EDC Pouch with YKK Zipper Holds 10 Cards D-Ring & Front Mesh Pocket - Black
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Green)
- Price
- £24.87
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Blue)
- Price
- £25.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
![SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series](https://m.media-amazon.com/images/I/41SFnxrNs0L.jpg)
SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series
- Price
- £27.93
- Rating
- 4.4/5
- Reviews
- 2,060
- Age
- 1y ago
Newest
by launch date
Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Green)
- Price
- £24.87
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Blue)
- Price
- £25.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Spigen Life LF300 RFID Blocking Slim Card Wallet Water-Resistant EDC Pouch with YKK Zipper Holds 10 Cards D-Ring & Front Mesh Pocket - Black
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3mo ago

FAINDMOO for MagSafe Wallet Magnetic Wallet with Adjustable Stand Silm Card Holder with RFID Blocking for iPhone 17/16/15/14/13/12/Pro/Pro Max Serie
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Fanseesy for MagSafe Wallet 5 Card Holder Slim Leather Magnetic Wallet for iPhone 17/16/15/14/13/12 Pro Max Plus Air Series 1 Card Slots & 1 Cash Slot Black
- Price
- £9.14
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
27
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
20%
- Spigen34%
- Apple18%
- ESR14%
- JETech5%
- Snakehive5%
- TUCCH4%
Demand
Apple Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Apple Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple wallet27K/yr
- spigen magsafe wallet19K/yr
- apple magsafe wallet20K/yr
- apple wallet magsafe17K/yr
- spigen wallet13K/yr
- spigen magsafe12K/yr
- magsafe wallet apple6K/yr
- spigen magfit5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quality poor edges fraying not worth the money
cheap in appearance
Poor quality
Fell apart, thrown out
then broke after 6 months
not durable
50€ is a bit much
for the money I feel like it could function a bit better
Totally not worth it
The cash clip is a bit fiddly to get used to
Very hard to get cards out
Therefore I was unable to use this product as intended
is a fair bit thick
although naturally it does make the phone thicker
A little thicker than expected
Love
Good quality case
Excellent product
This MagSafe wallet is very well made
this little beauty fits my
Fits well
It fits my need
Good value
Value for money
Great value
Feels quite sturdy
Strong hold
The MagSafe is truly super strong
Does the job
Exactly as described
exactly what I need
Return
2.9% Return rate 38% Fixable by listing
Its definitely a little bulkier than a standard MagSafe card holder
a bit bulky
My only complaint would be that it is slightly too bulky
Doesn't work
just doesn't work
Quality poor edges fraying not worth the money
cheap in appearance
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Wallet questions
Answered from the same tracked data.









