Apple Wallet
FailShoppers spend an estimated $30K a year here, so Apple Wallet is a Fail.
- Flapen Score
- 47 / 100Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 4447
- Market size
- £30K/yr118K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 36%top-5 click share · 19 brands · 27 sellers
Flapen Score
Apple Wallet against its category
The dotted line is the Electronics & Photo average. Past it, Apple Wallet is stronger. Inside it, weaker.
Market
The Apple Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Wallet 118K times last year and spent an estimated £30K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £30Ka year
- Top search term
- apple wallet27K searches a year
02 · Price
A sale here is worth £21.75.
Listings sell for £21.75 on average, from £8.85 to £48.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.75 that is £0 to £2K a year per listing.
- Average price
- £21.75inside the $15 to $100 sweet spot
- Price range
- £8.85–£48.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #708 within Adhesive Card Holders. It carries 1,388 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #708in Adhesive Card Holders
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,388per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Apple Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spigen Valentinus MagFit MagSafe 3-Card Wallet for iPhone 17-12 Series
- Price
- £18.63
- Rating
- 4.4/5
- Reviews
- 5,002
- Age
- 3y ago

Apple iPhone FineWoven Wallet with MagSafe Navy
- Price
- £40.19
- Rating
- 4.2/5
- Reviews
- 1,919
- Age
- 10mo ago

ESR for MagSafe Wallet 5-Card Holder with RFID Blocking MagSafe Sticker Included Slim Magnetic Wallet for iPhone 17e/17/16/15/14/13/12 Series and Selected Samsung Devices Not for mini Black
- Price
- £9.65
- Rating
- 4.6/5
- Reviews
- 4,218
- Age
- 1y ago

Apple iPhone FineWoven Wallet with MagSafe Black
- Price
- £41.43
- Rating
- 4.2/5
- Reviews
- 1,919
- Age
- 10mo ago

JETech Magnetic Wallet Compatible with MagSafe for iPhone 17/17e/Air/16/15/14/13/12 Series Pixel 10 Series PU Phone Card Holder Store 1-2 Cards (Black)
- Price
- £8.85
- Rating
- 4.1/5
- Reviews
- 1,953
- Age
- 3y ago
Trending
estimated 90-day click momentum
FAINDMOO for MagSafe Wallet Magnetic Wallet with Adjustable Stand Silm Card Holder with RFID Blocking for iPhone 17/16/15/14/13/12/Pro/Pro Max Serie
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Spigen Life LF300 RFID Blocking Slim Card Wallet Water-Resistant EDC Pouch with YKK Zipper Holds 10 Cards D-Ring & Front Mesh Pocket - Black
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Green)
- Price
- £24.87
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Blue)
- Price
- £25.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
![SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series](https://m.media-amazon.com/images/I/41SFnxrNs0L.jpg)
SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series
- Price
- £27.93
- Rating
- 4.4/5
- Reviews
- 2,060
- Age
- 1y ago
Newest
by launch date
Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Green)
- Price
- £24.87
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Snakehive Leather Cardholder Compatible with MagSafe Premium U.S. Leather Magnetic Card Wallet (Blue)
- Price
- £25.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Spigen Life LF300 RFID Blocking Slim Card Wallet Water-Resistant EDC Pouch with YKK Zipper Holds 10 Cards D-Ring & Front Mesh Pocket - Black
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3mo ago

FAINDMOO for MagSafe Wallet Magnetic Wallet with Adjustable Stand Silm Card Holder with RFID Blocking for iPhone 17/16/15/14/13/12/Pro/Pro Max Serie
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Fanseesy for MagSafe Wallet 5 Card Holder Slim Leather Magnetic Wallet for iPhone 17/16/15/14/13/12 Pro Max Plus Air Series 1 Card Slots & 1 Cash Slot Black
- Price
- £9.14
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
27
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 81%
Open market
20%
- Spigen34%
- Apple18%
- ESR14%
- JETech5%
- Snakehive5%
- TUCCH4%
Demand
Apple Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Apple Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple wallet27K/yr
- spigen magsafe wallet19K/yr
- apple magsafe wallet20K/yr
- apple wallet magsafe17K/yr
- spigen wallet13K/yr
- spigen magsafe12K/yr
- magsafe wallet apple6K/yr
- spigen magfit5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Wallet
We read the reviews and the return reasons for every product selling here.
“Quality poor edges fraying not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









