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Apple Wallet

Fail

Shoppers spend only $30K a year here, so Apple Wallet is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£30K/yr118K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
36%top-5 click share · 19 brands · 27 sellers

Flapen Score

Apple Wallet against its category

The dotted line is the Electronics & Photo average. Past it, Apple Wallet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Wallet 118K times last year and spent an estimated £30K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.2%
Market size, estimated
£30Ka year
Top search term
apple wallet27K searches a year

02 · Price

A sale here is worth £21.75.

Listings sell for £21.75 on average, from £8.85 to £48.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.75 that is £0 to £2K a year per listing.

Average price
£21.75inside the $15 to $100 sweet spot
Price range
£8.85–£48.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #708 within Adhesive Card Holders. It carries 1,388 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#708in Adhesive Card Holders
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,388per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Apple Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£909£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

20%

  • Spigen34%
  • Apple18%
  • ESR14%
  • JETech5%
  • Snakehive5%
  • TUCCH4%

Demand

Apple Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Apple Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple wallet27K/yr
  • spigen magsafe wallet19K/yr
  • apple magsafe wallet20K/yr
  • apple wallet magsafe17K/yr
  • spigen wallet13K/yr
  • spigen magsafe12K/yr
  • magsafe wallet apple6K/yr
  • spigen magfit5K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%+2.33

Quality poor edges fraying not worth the money

cheap in appearance

Poor quality

Durability7%−0.10

Fell apart, thrown out

then broke after 6 months

not durable

Value For Money6%+0.38

50€ is a bit much

for the money I feel like it could function a bit better

Totally not worth it

Ease Of Use6%

The cash clip is a bit fiddly to get used to

Very hard to get cards out

Therefore I was unable to use this product as intended

Thickness4%

is a fair bit thick

although naturally it does make the phone thicker

A little thicker than expected

Love

Quality-Overall27%+2.33

Good quality case

Excellent product

This MagSafe wallet is very well made

Size-Overall10%+0.44

this little beauty fits my

Fits well

It fits my need

Value For Money8%+0.38

Good value

Value for money

Great value

Strength7%−0.03

Feels quite sturdy

Strong hold

The MagSafe is truly super strong

Advertised Vs Actual Product6%+0.26

Does the job

Exactly as described

exactly what I need

Return

2.9% Return rate 38% Fixable by listing

Size-Overall23%▆▅▅█▆▆
Compatibility-Overall11%▅▂█▄▃▇
Weight Heavy10%▅▅█▅▄█

Its definitely a little bulkier than a standard MagSafe card holder

a bit bulky

My only complaint would be that it is slightly too bulky

Functionality-Overall9%█▃▅▇▆▄

Doesn't work

just doesn't work

Quality-Overall5%▅██▅▇▂

Quality poor edges fraying not worth the money

cheap in appearance

Poor quality

FAQ

Common Apple Wallet questions

Answered from the same tracked data.