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Apple Power Bank

Fail

The top 5 brands take 95% of clicks, so Apple Power Bank is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£152K/yr207K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 82 sellers

Flapen Score

Apple Power Bank against its category

The dotted line is the Electronics & Photo average. Past it, Apple Power Bank is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Power Bank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Power Bank 207K times last year and spent an estimated £152K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
2.4%
Market size, estimated
£152Ka year
Peak month
December1.9× the quietest month
Top search term
apple power bank49K searches a year

02 · Price

A sale here is worth £31.23.

Listings sell for £31.23 on average, from £15.94 to £73.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £31.23 that is £3K to £8K a year per listing.

Average price
£31.23inside the $15 to $100 sweet spot
Price range
£15.94–£73.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #77 within Chargers. It carries 6,512 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#77in Chargers
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,512per listing
Listings tracked
17

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
18 months

Products

Top Apple Power Bank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

82

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Anker44%
  • Apple25%
  • Belkin12%
  • TRKOY8%
  • Eissix6%
  • YAGOPAL2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Apple Power Bank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Apple Power Bank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple power bank49K/yr
  • anker maggo45K/yr
  • apple magsafe power bank21K/yr
  • belkin magsafe power bank13K/yr
  • power bank apple9K/yr
  • anker mag go9K/yr
  • apple battery pack8K/yr
  • belkin power bank magsafe7K/yr
  • apple magsafe battery pack8K/yr
  • apple power bank magsafe5K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Power Bank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.23

Charges too slowly

Wont charge

Doesnt charge

Durability7%−0.11

Does not last

Broke after one use

Broke in a week

Heating6%−0.09

Overheats phone

overheats while charging

Gets hot

Quality-Overall4%+1.51

Bad quality

Cheap brand

not reliable otherwise

Weight Heavy4%−0.03

heavier than expected

Very very heavy

- heavy and bulky

Love

Charging30%−0.23

Charges well

Fast charging

Charges quickly

Quality-Overall14%+1.51

Excellent product

Premium quality

The build quality feels solid

Magnetic Strength/Adsorption6%+0.33

strong magnetic

Magnet is strong

the magnetic strength is good enough

Portability4%+0.40

Very portable

Good for travelling

easy to carry

Value For Money4%+0.19

good price

Definitely worth the price

Value for money

Return

1.6% Return rate 7% Fixable by listing

Charging44%▇▇▇▇██

Charges too slowly

Wont charge

Doesnt charge

Compatibility-Overall8%▇▇██▇▆
Functionality-Overall7%█▅█▇▇▆

Malfunctioning

Doesnt work properly

Doesn't work

Size-Overall6%▇▆▇█▅▆

It's small

Not fit for purpose

A little larger than expected

Weight Heavy6%▆▇▇▆█▇

heavier than expected

Very very heavy

- heavy and bulky

FAQ

Common Apple Power Bank questions

Answered from the same tracked data.