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Apple Pencil Tips

Fail

The top 5 brands take 98% of clicks, so Apple Pencil Tips is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£215K/yr210K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
84%top-5 click share · 6 brands · 10 sellers

Flapen Score

Apple Pencil Tips against its category

The dotted line is the Electronics & Photo average. Past it, Apple Pencil Tips is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Pencil Tips 210K times last year and spent an estimated £215K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
13.7%
Market size, estimated
£215Ka year
Peak month
October2.0× the quietest month
Top search term
apple pencil tips117K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £3.47 to £15.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £7.50 that is £19K to £23K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£3.47–£15.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Stylus Parts & Accessories. It carries 2,352 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Stylus Parts & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,352per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Apple Pencil Tips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • SIXFU38%
  • AWINNER31%
  • Apple17%
  • Paperlike6%
  • Wilbeva6%
  • Wanme2%

Demand

Apple Pencil Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Apple Pencil Tips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil tips117K/yr
  • apple pencil pro tips23K/yr
  • apple pencil tip14K/yr
  • apple pen tips13K/yr
  • apple pencil replacement tips9K/yr
  • apple pencil nibs8K/yr
  • ipad pencil tips5K/yr
  • apple pen tip3K/yr
  • apple pencil 2nd generation tips3K/yr
  • apple pencil nib3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Tips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.19

not suitable for long term use

Cracked after few days use

One fell off

Value For Money14%+0.92

The cost

Expensive

Just a bit overpriced though

Functionality-Overall14%−0.12

Not working

They don't work properly

the other 3 dont work

Quality-Overall11%+0.94

as expected, oem quality, hard wearing

Poor quality

Poorly made

Size-Overall8%+0.83

Simply does not fit

Too big

Not the right size, they are to big and wide and dont fit my pen, they are falling out when you are trying to install them, double check before buying

Love

Value For Money23%+0.92

Good value

Amazing value

Great value

Quality-Overall20%+0.94

Great items

Excellent product

Good quality

Size-Overall16%+0.83

Exact fit

easy to fit

Perfect fit and easy to replace

Advertised Vs Actual Product11%+0.94

They work exactly as they should

Works as supposed to

Just as it says

Compatibility-Overall9%+0.64

Does the job accurately and very compatible

Compatible

they are compatible with the item Im using them with

Return

0.5% Return rate 44% Fixable by listing

Size-Overall41%▄▄▅█▆▄

Simply does not fit

Too big

Not the right size, they are to big and wide and dont fit my pen, they are falling out when you are trying to install them, double check before buying

Compatibility-Overall24%█▇▄▄▆█
Functionality-Overall19%▇▆▅▁▄█

Not working

They don't work properly

the other 3 dont work

Defective Material/Parts3%█▄█▄▁▁
Quality-Overall3%▁▁█▅▆▁

as expected, oem quality, hard wearing

Poor quality

Poorly made

FAQ

Common Apple Pencil Tips questions

Answered from the same tracked data.